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~isPartOf:"European journal of marketing : EJM"
~language:"eng"
~subject:"Markenartikel"
~subject:"Personality psychology"
~subject:"Theory"
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Search: subject_exact:"Consumer Behaviour"
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Markenartikel
Personality psychology
Theory
Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Brand image
74
Markenimage
74
Beziehungsmarketing
50
Relationship marketing
50
Brand
45
Customer satisfaction
33
Kundenzufriedenheit
33
Advertising effects
32
Werbewirkung
32
Emotion
31
Einzelhandel
27
Retail trade
27
Advertising
24
Marketing management
23
Marketingmanagement
23
Werbung
23
Dienstleistungsqualität
22
Service quality
22
Viral marketing
21
Virales Marketing
21
Großbritannien
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Persönlichkeitspsychologie
19
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19
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16
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Social Web
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Social web
15
Theorie
15
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14
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14
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14
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77
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English
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Sharma, Piyush
3
Canniford, Robin
2
Dwivedi, Yogesh Kumar
2
Grohmann, Bianca
2
Kaushik, Geetanjali
2
Lee, Wai Jin
2
O'Cass, Aron
2
Rabbanee, Fazlul K.
2
Rana, Nripendra P.
2
Roy, Rajat
2
Simintiras, Antonis C.
2
Sok, Phyra
2
Spence, Mark T.
2
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1
Alpert, Frank
1
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1
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1
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1
Bang, Nguyen
1
Ben-Ami, Michael
1
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1
Birgelen, Marcel van
1
Brown, Mark
1
Bruhn, Manfred
1
Buil, Isabel
1
Burmann, Christoph
1
Burt, Steven
1
Carrington, Michal J.
1
Chang, Chia-chi
1
Chatterjee, Subimal
1
Chen, Chia-yi
1
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1
Collins, Alan M.
1
Confos, Nicolla
1
Cronin, James Martin
1
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1
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1
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1
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European journal of marketing : EJM
Journal of business research : JBR
382
Journal of retailing and consumer services
243
The journal of brand management : an international journal
199
The journal of product & brand management
193
Psychology & marketing
114
Journal of consumer research : JCR ; an interdisciplinary bimonthly
107
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
98
NBER working paper series
98
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
88
Working paper / National Bureau of Economic Research, Inc.
87
NBER Working Paper
83
Journal of economic psychology : research in economic psychology and behavioral economics
75
Management science : journal of the Institute for Operations Research and the Management Sciences
74
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
73
Discussion paper / Centre for Economic Policy Research
71
Marketing letters : a journal of research in marketing
68
International journal of hospitality management
64
Asia Pacific journal of marketing and logistics
61
Economics letters
58
European journal of operational research : EJOR
58
International journal of industrial organization
57
International journal of consumer studies
55
Journal of marketing research : JMR
54
The journal of consumer marketing
54
Journal of economic behavior & organization : JEBO
52
Journal of fashion marketing and management
47
CESifo working papers
45
Journal of the Academy of Marketing Science
45
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Journal of international consumer marketing
43
Journal of marketing communications
43
The American economic review
42
Journal of consumer research : JCR ; an interdisciplinary journal
41
Journal of retailing
41
Journal of strategic marketing
41
Journal of marketing management : MM
40
Marketing intelligence & planning
40
Discussion papers / CEPR
38
Journal of marketing
38
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ECONIS (ZBW)
77
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77
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1
Managing initial expectations when word-of-mouth matters : effects of product value and consumer heterogeneity
Yi, Sangyoon
;
Ahn, Jae-Hyeon
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 123-156
Persistent link: https://www.econbiz.de/10011626439
Saved in:
2
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
3
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
4
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
5
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
6
Systematic response errors in self-reported category buying frequencies
Ludwichowska, Gosia
;
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1440-1459
Persistent link: https://www.econbiz.de/10011725693
Saved in:
7
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
8
Estimating umbrella-branding spillovers : a retailer perspective
Sebri, Mouna
;
Zaccour, Georges
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
Saved in:
9
An exemption for strong brands : the influence of brand community rejection on brand evaluation
Wang, Lili
;
Ding, Ying
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1029-1048
Persistent link: https://www.econbiz.de/10011708803
Saved in:
10
Message-related effects on consumer switching when the preferred product is out of stock
Ku, Hsuan-Hsuan
;
Kuo, Chien-Chih
;
Huang, Wan-Ting
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1091-1109
Persistent link: https://www.econbiz.de/10011708864
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