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~isPartOf:"European journal of marketing : EJM"
~language:"eng"
~subject:"Marketingmanagement"
~subject:"Personality psychology"
~subject:"Theory"
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Marketingmanagement
Personality psychology
Theory
Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Brand image
74
Markenimage
74
Beziehungsmarketing
50
Relationship marketing
50
Brand
45
Markenartikel
45
Customer satisfaction
33
Kundenzufriedenheit
33
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32
Werbewirkung
32
Emotion
31
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Marketing management
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Werbung
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Virales Marketing
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Sharma, Piyush
3
Dwivedi, Yogesh Kumar
2
Gilmore, Audrey
2
Kaushik, Geetanjali
2
Kitchen, Philip J.
2
Lee, Wai Jin
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Marshall, Roger
2
O'Cass, Aron
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Rabbanee, Fazlul K.
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Roy, Rajat
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1
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1
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1
Berezan, Orie
1
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1
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1
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1
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1
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1
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European journal of marketing : EJM
Journal of business research : JBR
220
Journal of retailing and consumer services
146
NBER working paper series
96
Working paper / National Bureau of Economic Research, Inc.
87
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
84
Journal of consumer research : JCR ; an interdisciplinary bimonthly
83
NBER Working Paper
83
Psychology & marketing
79
Management science : journal of the Institute for Operations Research and the Management Sciences
76
Discussion paper / Centre for Economic Policy Research
71
Journal of economic psychology : research in economic psychology and behavioral economics
68
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Economics letters
58
European journal of operational research : EJOR
55
The journal of product & brand management
55
International journal of industrial organization
52
Journal of economic behavior & organization : JEBO
52
Journal of marketing research : JMR
52
Journal of marketing communications
47
International journal of hospitality management
45
Journal of marketing management : MM
45
The journal of brand management : an international journal
45
CESifo working papers
44
Marketing letters : a journal of research in marketing
43
Journal of marketing
42
The American economic review
42
Journal of retailing
41
Asia Pacific journal of marketing and logistics
40
Journal of the Academy of Marketing Science
40
International journal of consumer studies
38
The journal of consumer marketing
38
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
36
Discussion papers / CEPR
35
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
35
Discussion paper / Tinbergen Institute
33
Journal of economics
33
Marketing theory
33
Faculty & research / Insead : working paper series
32
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ECONIS (ZBW)
57
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1
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Saved in:
2
Managing initial expectations when word-of-mouth matters : effects of product value and consumer heterogeneity
Yi, Sangyoon
;
Ahn, Jae-Hyeon
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 123-156
Persistent link: https://www.econbiz.de/10011626439
Saved in:
3
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
4
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
5
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
6
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
7
Systematic response errors in self-reported category buying frequencies
Ludwichowska, Gosia
;
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1440-1459
Persistent link: https://www.econbiz.de/10011725693
Saved in:
8
Estimating umbrella-branding spillovers : a retailer perspective
Sebri, Mouna
;
Zaccour, Georges
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
Saved in:
9
Message-related effects on consumer switching when the preferred product is out of stock
Ku, Hsuan-Hsuan
;
Kuo, Chien-Chih
;
Huang, Wan-Ting
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1091-1109
Persistent link: https://www.econbiz.de/10011708864
Saved in:
10
Can political cookies leave a bad taste in one's mouth? : political ideology influences taste
Tal, Aner
;
Gvili, Yaniv
;
Amar, Moty
;
Wansink, Brian
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2175-2191
Persistent link: https://www.econbiz.de/10011773867
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