//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~subject:"Advertising effects"
~subject:"Impact assessment"
~subject:"Konsumentenverhalten"
~subject:"Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Impact assessment
Konsumentenverhalten
Marketing
Consumer behaviour
348
Marketing management
129
Marketingmanagement
129
Brand management
125
Markenführung
125
Großbritannien
112
Brand image
107
Markenimage
107
Beziehungsmarketing
95
Relationship marketing
95
United Kingdom
85
Brand
70
Markenartikel
70
Werbewirkung
69
USA
66
United States
66
Werbung
66
Advertising
64
Customer satisfaction
59
Kundenzufriedenheit
59
Theory
48
Einzelhandel
45
Theorie
44
Retail trade
43
Innovation
42
Emotion
39
Dienstleistungsqualität
37
Service quality
37
Internet marketing
36
Online-Marketing
35
Marketing theory
33
Marketingtheorie
33
Viral marketing
33
Virales Marketing
33
Corporate reputation
29
Firmenimage
29
Personality psychology
29
more ...
less ...
Online availability
All
Undetermined
131
Type of publication
All
Article
452
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
455
Aufsatz in Zeitschrift
455
Collection of articles of several authors
7
Sammelwerk
7
Case study
4
Fallstudie
4
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
455
Author
All
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Carrillat, François A.
4
Melewar, T. C.
4
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Tsang, Alex S. L.
4
Astous, Alain d'
3
Bruhn, Manfred
3
Buil, Isabel
3
Canniford, Robin
3
Dahlén, Micael
3
De Chernatony, Leslie
3
Drennan, Judy
3
Gilmore, Audrey
3
Grohmann, Bianca
3
Kitchen, Philip J.
3
Lowe, Ben
3
Mazodier, Marc
3
Palmeira, Mauricio
3
Romaniuk, Jenni
3
Roper, Stuart
3
Roy, Rajat
3
Sivakumaran, Bharadhwaj
3
Spence, Mark T.
3
Woisetschläger, David
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
Andrews, Lynda
2
Angell, Robert
2
Antonetti, Paolo
2
Aspara, Jaakko
2
Balaji, M. S.
2
Balmer, John M. T.
2
Bian, Xuemei
2
Bijmolt, Tammo H. A.
2
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of business research : JBR
2,195
NBER working paper series
2,176
Journal of retailing and consumer services
1,960
Working paper / National Bureau of Economic Research, Inc.
1,874
NBER Working Paper
1,654
Discussion paper series / IZA
1,524
IZA Discussion Paper
849
SpringerLink / Bücher
837
CESifo working papers
802
Discussion paper / Centre for Economic Policy Research
781
International journal of hospitality management
774
International journal of consumer studies
769
Psychology & marketing
729
Working paper
696
Journal of consumer research : JCR ; an interdisciplinary bimonthly
599
Discussion papers / CEPR
502
Discussion paper
475
Applied economics
470
Energy economics
437
Asia Pacific journal of marketing and logistics
411
IMF working papers
410
The journal of product & brand management
408
Policy research working paper : WPS
404
Journal of advertising research
398
Journal of marketing research : JMR
388
Tourism management : research, policies, practice
388
Journal of marketing management : MM
384
Management science : journal of the Institute for Operations Research and the Management Sciences
381
Applied economics letters
379
Technological forecasting & social change : an international journal
379
The journal of brand management : an international journal
365
Journal of marketing communications
363
Journal of marketing
362
Economic modelling
361
Economics letters
353
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
345
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
344
Europäische Hochschulschriften / 5
334
more ...
less ...
Source
All
ECONIS (ZBW)
455
Showing
1
-
10
of
455
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The ad format-strategy effect on comparative advertising effectiveness
Kalro, Arti D.
;
Sivakumaran, Bharadhwaj
;
Marathe, Rahul R.
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 99-122
Persistent link: https://www.econbiz.de/10011626406
Saved in:
2
Advertised reference price and sales price as anchors of the latitude of expected price and its impact on purchase intention
Sinha, Rajesh Kumar
;
Adhikari, Atanu
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1597-1611
Persistent link: https://www.econbiz.de/10011755192
Saved in:
3
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
4
Anticipated embarrassment due to social presence withholds consumers from purchasing products that feature a lucky charm
Wang, Di
;
Oppewal, Harmen
;
Thomas, Dominic
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1612-1630
Persistent link: https://www.econbiz.de/10011755195
Saved in:
5
Assessing information on food packages
Clement, Jesper
;
Smith, Viktor
;
Zlatev, Jordan
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 219-237
Persistent link: https://www.econbiz.de/10011626497
Saved in:
6
The asymmetric impact of other-blame regret versus self-blame regret on negative word of mouth : empirical evidence from China
Wu, Ruijuan
;
Wang, Cheng Lu
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1799-1816
Persistent link: https://www.econbiz.de/10011773727
Saved in:
7
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
8
Beyond exit and voice : developing an integrated taxonomy of consumer complaining behaviour
Istanbulluoglu, Doga
;
Leek, Sheena
;
Szmigin, Isabelle
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1109-1128
Persistent link: https://www.econbiz.de/10011708896
Saved in:
9
Brand addiction : conceptualization and scale development
Mrad, Mona
;
Cui, Charles Chi
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1938-1960
Persistent link: https://www.econbiz.de/10011773799
Saved in:
10
Brand extension similarity can backfire when you look for something specific
Dimitriu, Radu
;
Warlop, Luk
;
Samuelsen, Bendik Meling
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 850-868
Persistent link: https://www.econbiz.de/10011708355
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->