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~isPartOf:"European journal of marketing : EJM"
~subject:"Advertising effects"
~subject:"Impact assessment"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
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Advertising effects
Impact assessment
Konsumentenverhalten
Werbung
Consumer behaviour
348
Marketing management
129
Marketingmanagement
129
Brand management
125
Markenführung
125
Großbritannien
112
Brand image
107
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107
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95
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Dwivedi, Yogesh Kumar
5
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5
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5
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3
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3
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2
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2
Bian, Xuemei
2
Bijmolt, Tammo H. A.
2
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2
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European journal of marketing : EJM
NBER working paper series
2,205
Journal of business research : JBR
2,109
Journal of retailing and consumer services
1,964
Working paper / National Bureau of Economic Research, Inc.
1,891
NBER Working Paper
1,677
Discussion paper series / IZA
1,525
IZA Discussion Paper
849
CESifo working papers
820
Discussion paper / Centre for Economic Policy Research
798
International journal of hospitality management
773
International journal of consumer studies
771
Psychology & marketing
731
Working paper
708
Journal of consumer research : JCR ; an interdisciplinary bimonthly
605
Discussion papers / CEPR
510
SpringerLink / Bücher
506
Journal of advertising research
485
Applied economics
484
Discussion paper
477
Energy economics
437
Management science : journal of the Institute for Operations Research and the Management Sciences
422
IMF working papers
410
Journal of marketing research : JMR
404
Policy research working paper : WPS
401
Asia Pacific journal of marketing and logistics
400
The journal of product & brand management
397
Applied economics letters
381
Journal of marketing communications
381
Tourism management : research, policies, practice
380
Technological forecasting & social change : an international journal
374
Economics letters
372
Economic modelling
364
The journal of brand management : an international journal
363
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
362
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
Journal of marketing
354
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
349
Journal of international consumer marketing
334
Journal of marketing management : MM
333
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ECONIS (ZBW)
413
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413
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1
The ad format-strategy effect on comparative advertising effectiveness
Kalro, Arti D.
;
Sivakumaran, Bharadhwaj
;
Marathe, Rahul R.
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 99-122
Persistent link: https://www.econbiz.de/10011626406
Saved in:
2
Advertised reference price and sales price as anchors of the latitude of expected price and its impact on purchase intention
Sinha, Rajesh Kumar
;
Adhikari, Atanu
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1597-1611
Persistent link: https://www.econbiz.de/10011755192
Saved in:
3
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
4
Anticipated embarrassment due to social presence withholds consumers from purchasing products that feature a lucky charm
Wang, Di
;
Oppewal, Harmen
;
Thomas, Dominic
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1612-1630
Persistent link: https://www.econbiz.de/10011755195
Saved in:
5
Assessing information on food packages
Clement, Jesper
;
Smith, Viktor
;
Zlatev, Jordan
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 219-237
Persistent link: https://www.econbiz.de/10011626497
Saved in:
6
The asymmetric impact of other-blame regret versus self-blame regret on negative word of mouth : empirical evidence from China
Wu, Ruijuan
;
Wang, Cheng Lu
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1799-1816
Persistent link: https://www.econbiz.de/10011773727
Saved in:
7
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
8
Beyond exit and voice : developing an integrated taxonomy of consumer complaining behaviour
Istanbulluoglu, Doga
;
Leek, Sheena
;
Szmigin, Isabelle
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1109-1128
Persistent link: https://www.econbiz.de/10011708896
Saved in:
9
Brand addiction : conceptualization and scale development
Mrad, Mona
;
Cui, Charles Chi
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1938-1960
Persistent link: https://www.econbiz.de/10011773799
Saved in:
10
Brand extension similarity can backfire when you look for something specific
Dimitriu, Radu
;
Warlop, Luk
;
Samuelsen, Bendik Meling
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 850-868
Persistent link: https://www.econbiz.de/10011708355
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