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~isPartOf:"European journal of marketing : EJM"
~subject:"Beschwerdemanagement"
~subject:"Markenimage"
~subject:"United Kingdom"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Beschwerdemanagement
Markenimage
United Kingdom
Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Brand image
74
Beziehungsmarketing
50
Relationship marketing
50
Brand
45
Markenartikel
45
Customer satisfaction
33
Kundenzufriedenheit
33
Advertising effects
32
Werbewirkung
32
Emotion
31
Einzelhandel
27
Retail trade
27
Advertising
24
Marketing management
23
Marketingmanagement
23
Werbung
23
Dienstleistungsqualität
22
Service quality
22
Viral marketing
21
Virales Marketing
21
Großbritannien
19
Personality psychology
19
Persönlichkeitspsychologie
19
Internet marketing
16
Online-Marketing
15
Social Web
15
Social web
15
Theorie
15
Theory
15
Preismanagement
14
Pricing strategy
14
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104
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104
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English
104
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Grohmann, Bianca
3
Roper, Stuart
3
Abosag, Ibrahim
2
Buil, Isabel
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Goulding, Christina
2
Greatorex, Mike
2
Guèvremont, Amélie
2
Harris, Lloyd C.
2
Lee, Wai Jin
2
Melewar, T. C.
2
Mitchell, Vincent-Wayne
2
Moutinho, Luiz
2
O'Cass, Aron
2
Presi, Caterina
2
Sok, Phyra
2
Tseng, Timmy H.
2
Zielke, Stephan
2
Akamavi, Raphae͏̈l K.
1
Alpert, Frank
1
Andrews, Lynda
1
Angell, Robert
1
Antonetti, Paolo
1
Ashkanasy, Neal M.
1
Aspara, Jaakko
1
Aurier, Philippe
1
Balabanis, George
1
Balaji, M. S.
1
Bang, Nguyen
1
Barksdale, Hiram C.
1
Baxter, Stacey
1
Beynon, Malcom J.
1
Bezençon, Valéry
1
Bian, Xuemei
1
Birgelen, Marcel van
1
Blili, Samir
1
Bode, Matthias
1
Brown, Mark
1
Bruhn, Manfred
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European journal of marketing : EJM
Journal of business research : JBR
411
Journal of retailing and consumer services
266
The journal of product & brand management
243
The journal of brand management : an international journal
217
Psychology & marketing
122
Asia Pacific journal of marketing and logistics
92
International journal of consumer studies
91
International journal of hospitality management
91
Journal of marketing communications
78
Journal of international consumer marketing
77
Journal of marketing management : MM
64
The journal of consumer marketing
64
Journal of strategic marketing
61
Marketing intelligence & planning
59
Journal of global marketing
56
International marketing review
55
Marketing letters : a journal of research in marketing
55
Journal of marketing
53
Cogent business & management
52
Journal of fashion marketing and management
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of hospitality marketing & management
50
Journal of travel and tourism marketing
47
Journal of the Academy of Marketing Science
46
Journal of promotion management : innovations in planning and applied research
44
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
42
Journal of Islamic marketing
41
International journal of internet marketing and advertising : IJIMA
40
Journal of consumer research : JCR ; an interdisciplinary bimonthly
40
International journal of advertising : the review of marketing communications
38
Journal of consumer behaviour : an international research review
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
International journal of retail & distribution management
37
Journal of promotion management : JPM
37
Qualitative market research : an international journal
37
International journal of advertising : the quarterly review of marketing communications
36
International journal of contemporary hospitality management
35
Journal of business ethics : JOBE
35
Young consumers : insight and ideas for responsible marketers
35
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ECONIS (ZBW)
104
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11
How brand loyal shoppers respond to three different brand discontinuation scenarios
Hebblethwaite, Denisa
;
Parsons, Andrew G.
;
Spence, Mark T.
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1918-1937
Persistent link: https://www.econbiz.de/10011773794
Saved in:
12
Brand addiction : conceptualization and scale development
Mrad, Mona
;
Cui, Charles Chi
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1938-1960
Persistent link: https://www.econbiz.de/10011773799
Saved in:
13
Brand extension similarity can backfire when you look for something specific
Dimitriu, Radu
;
Warlop, Luk
;
Samuelsen, Bendik Meling
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 850-868
Persistent link: https://www.econbiz.de/10011708355
Saved in:
14
The effect of the moral failure of a foreign brand on competing brands
Maher, Amro A.
;
Singhapakdi, Anusorn
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 903-922
Persistent link: https://www.econbiz.de/10011708562
Saved in:
15
Customers' emotion regulation strategies in service failure encounters
Balaji, M. S.
;
Roy, Sanjit
;
Quazi, Ali
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 960-982
Persistent link: https://www.econbiz.de/10011708773
Saved in:
16
An exemption for strong brands : the influence of brand community rejection on brand evaluation
Wang, Lili
;
Ding, Ying
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1029-1048
Persistent link: https://www.econbiz.de/10011708803
Saved in:
17
Beyond exit and voice : developing an integrated taxonomy of consumer complaining behaviour
Istanbulluoglu, Doga
;
Leek, Sheena
;
Szmigin, Isabelle
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1109-1128
Persistent link: https://www.econbiz.de/10011708896
Saved in:
18
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
19
Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors
Helm, Sabrina Verena
;
Renk, Uwe
;
Mishra, Anubha
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
Saved in:
20
Send-for-review decisions, brand equity, and pricing
Qiu, Chun
;
Popkowski Leszczyc, Peter T. L.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 145-165
Persistent link: https://www.econbiz.de/10011453291
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