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~isPartOf:"European journal of marketing : EJM"
~subject:"Beziehungsmarketing"
~subject:"Cultural identity"
~type_genre:"Article in journal"
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Beziehungsmarketing
Cultural identity
Corporate culture
23
Unternehmenskultur
23
Consumer behaviour
12
Konsumentenverhalten
12
Marketing management
12
Marketingmanagement
12
Brand architecture
11
Corporate reputation
11
Firmenimage
11
Markenarchitektur
11
Brand management
9
Markenführung
9
Public relations
7
Öffentlichkeitsarbeit
7
Corporate Social Responsibility
5
Corporate social responsibility
5
Großbritannien
5
National culture
5
Nationalkultur
5
United Kingdom
5
Corporate identity
4
Culture
4
Consumer culture
3
Consumption
3
Designation of origin
3
Herkunftsbezeichnung
3
Kulturelle Identität
3
Marketing
3
Personality psychology
3
Persönlichkeitspsychologie
3
Relationship marketing
3
Strategic management
3
Strategisches Management
3
Animosity
2
Artists
2
Arts
2
Brand image
2
Brands
2
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Article
5
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Article in journal
Aufsatz in Zeitschrift
5
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English
5
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Ashkanasy, Neal M.
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Gupta, Suraksha
1
Iglesias, Oriol
1
Kitchen, Philip J.
1
Melewar, T. C.
1
Montaña, Jordi
1
Prendergast, Gerard P.
1
Russell-Bennett, Rebekah
1
Sauquet, Alfons
1
Schroeder, Jonathan E.
1
Tombs, Alastair G.
1
Tsang, Alex S. L.
1
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European journal of marketing : EJM
Journal of business research : JBR
82
Journal of international consumer marketing
24
International business review : the official journal of the European International Business Academy
22
Journal of international marketing
21
Journal of global marketing
20
Cross cultural & strategic management
19
International marketing review
18
Journal of international management
17
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
16
International journal of cross cultural management
15
International journal of cross cultural management : CCM
15
Journal of business ethics : JOBE
14
Cross cultural management : an international journal
13
Journal of world business : JWB
13
International journal of business and globalisation : IJBG
12
The international journal of human resource management
12
European journal of international management : EJIM
11
Research in international business and finance
11
Tourism management : research, policies, practice
11
Journal of retailing and consumer services
10
Australasian marketing journal
9
Journal of travel and tourism marketing
9
Management international review : mir ; journal of international business
9
International journal of Indian culture and business management
8
International journal of hospitality management
8
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
8
Asia Pacific journal of marketing and logistics
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
International entrepreneurship and management journal
7
Journal of economic behavior & organization : JEBO
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of international accounting research
7
European journal of cross-cultural competence and management
6
European management journal
6
International journal of contemporary hospitality management
6
Journal of cultural economics
6
Journal of hospitality marketing & management
6
Journal of marketing communications
6
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
6
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ECONIS (ZBW)
5
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1
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
2
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
3
The role of corporate
culture
in relationship marketing
Iglesias, Oriol
;
Sauquet, Alfons
;
Montaña, Jordi
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 631-650
Persistent link: https://www.econbiz.de/10009010605
Saved in:
4
Recognising emotional expressions of complaining customers : a cross-cultural study
Tombs, Alastair G.
;
Russell-Bennett, Rebekah
; …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1354-1374
Persistent link: https://www.econbiz.de/10010414765
Saved in:
5
Does
culture
affect evaluation expressions? : a cross-cultural analysis of Chinese and American computer game reviews
Tsang, Alex S. L.
;
Prendergast, Gerard P.
- In:
European journal of marketing : EJM
43
(
2009
)
5/6
,
pp. 686-707
Persistent link: https://www.econbiz.de/10009525837
Saved in:
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