Does culture affect evaluation expressions? : a cross-cultural analysis of Chinese and American computer game reviews
Year of publication: |
2009
|
---|---|
Authors: | Tsang, Alex S. L. ; Prendergast, Gerard P. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 43.2009, 5/6, p. 686-707
|
Subject: | China | Kultur | Culture | Kulturelle Identität | Cultural identity | Vergleich | Comparison |
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