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~isPartOf:"European journal of marketing : EJM"
~subject:"Beziehungsmarketing"
~subject:"Marketing management"
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Beziehungsmarketing
Marketing management
New product development
11
Produktentwicklung
11
Marketingmanagement
7
Innovation
4
Innovation management
4
Innovationsmanagement
4
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4
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2
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Aspara, Jaakko
1
Chen, Annie Huiling
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Chu, Chih-peng
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Grønhaug, Kjell
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1
Hammervoll, Trond
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Haugland, Sven A.
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Hung, Kuang-peng
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Izquierdo-Yusta, Alicia
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Ko, Wai Wai
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Liu, Gordon
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Martínez-Ruiz, María Pilar
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Peng, Norman
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Pöntiskoski, Erik
1
Simms, Chris
1
Steckel, Joel H.
1
Svendsen, Mons Freng
1
Takeda, Sachiko
1
Tikkanen, Henrikki
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European journal of marketing : EJM
Industrial marketing management : the international journal for industrial and high-tech firms
34
Journal of business research : JBR
34
The journal of business & industrial marketing
20
International journal of innovation management
15
Journal of strategic marketing
14
Journal of the Academy of Marketing Science
10
The journal of product innovation management : an international publication of the Product Development & Management Association
10
SpringerLink / Bücher
8
International journal of production economics
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of business-to-business marketing
7
European journal of innovation management
6
IEEE transactions on engineering management : EM
6
International journal of innovation and technology management
5
Marketing intelligence & planning
5
The journal of product & brand management
5
International journal of technology marketing : IJTMkt
4
Journal of marketing
4
Asia Pacific journal of marketing and logistics
3
Benchmarking : an international journal ; BIJ
3
Betriebswirtschaftslehre für Technologie und Innovation
3
Business horizons
3
Cogent business & management
3
European journal of marketing
3
European management journal
3
Human factors and ergonomics in consumer product design : methods and techniques
3
International journal of innovation management : IJIM
3
International journal of technology management : IJTM
3
Journal of international marketing
3
Journal of management information systems : JMIS
3
Journal of marketing management : MM
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing letters : a journal of research in marketing
3
Neue betriebswirtschaftliche Forschung : Nbf
3
Technology analysis & strategic management
3
The journal of services marketing
3
Total quality management & business excellence
3
essentials
3
A Productivity Press book
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ECONIS (ZBW)
9
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1
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9
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9
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date (oldest first)
1
Proactive entrepreneurial behaviour, market orientation, and innovation outcomes : a study of small- and medium-sized manufacturing firms in the UK
Liu, Gordon
;
Ko, Wai Wai
;
Ngugi, Isaac K.
;
Takeda, Sachiko
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1980-2001
Persistent link: https://www.econbiz.de/10011773814
Saved in:
2
Strategic management of salespeople when promoting new products : moderating effects of sales-related organizational psychological climate
Chen, Annie Huiling
;
Peng, Norman
;
Hung, Kuang-peng
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1616-1644
Persistent link: https://www.econbiz.de/10011409521
Saved in:
3
The effect of customer information during new product development on profits from goods and services
Witell, Lars
;
Gustafsson, Anders
;
Johnson, Michael D.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1709-1730
Persistent link: https://www.econbiz.de/10010429767
Saved in:
4
Conceptualising the management of packaging within new product development : a grounded investigation in the UK fast moving consumer goods industry
Simms, Chris
;
Trott, Paul
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2009-2032
Persistent link: https://www.econbiz.de/10010461817
Saved in:
5
Do initial stock price reactions provide a good measurement stick for marketing strategies? : the case of new product introductions in the US
Markovitch, Dmitri G.
;
Steckel, Joel H.
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 406-421
Persistent link: https://www.econbiz.de/10009535674
Saved in:
6
The impact of market orientation dimensions on client cooperation in the development of new service innovations
Jiménez-Zarco, Ana Isabel
;
Martínez-Ruiz, María Pilar
; …
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 43-67
Persistent link: https://www.econbiz.de/10009007636
Saved in:
7
Exploration and exploitation across three resource classes : market/customer intelligence, brands/bonds and technologies/processes
Aspara, Jaakko
;
Tikkanen, Henrikki
;
Pöntiskoski, Erik
; …
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 596-630
Persistent link: https://www.econbiz.de/10009010607
Saved in:
8
The joint effect of project-level exploratory and exploitative learning in new product development
Chu, Chih-peng
;
Li, Ci-rong
;
Lin, Chen-ju
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 531-550
Persistent link: https://www.econbiz.de/10009010626
Saved in:
9
Marketing strategy and customer involvement in product development
Svendsen, Mons Freng
;
Haugland, Sven A.
;
Grønhaug, Kjell
; …
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 513-530
Persistent link: https://www.econbiz.de/10009010629
Saved in:
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