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~isPartOf:"European journal of marketing : EJM"
~subject:"Consumer behaviour"
~subject:"Internationales Marketing"
~subject:"Markenführung"
~subject:"Social web"
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Consumer behaviour
Internationales Marketing
Markenführung
Social web
Brand management
125
Brand image
80
Konsumentenverhalten
80
Markenimage
80
Brand
56
Markenartikel
56
Brand architecture
27
Markenarchitektur
26
Marketing management
26
Marketingmanagement
26
Beziehungsmarketing
22
Relationship marketing
22
Corporate reputation
18
Firmenimage
18
Branding
14
Corporate culture
13
Unternehmenskultur
13
Brand equity
11
Internet marketing
11
Online-Marketing
11
Brand loyalty
10
Advertising effects
9
Brands
9
HR marketing
9
Personalmarketing
9
Public relations
9
Werbewirkung
9
Öffentlichkeitsarbeit
9
Brand extension
8
Markentransfer
8
Personality psychology
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Persönlichkeitspsychologie
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Social Web
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Melewar, T. C.
5
Roper, Stuart
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Delgado-Ballester, Elena
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Schroeder, Jonathan E.
3
Balmer, John M. T.
2
Buil, Isabel
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Lee, Wai Jin
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2
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2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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European journal of marketing : EJM
Journal of business research : JBR
584
The journal of brand management : an international journal
556
The journal of product & brand management
390
Journal of retailing and consumer services
289
SpringerLink / Bücher
268
Psychology & marketing
112
Journal of marketing communications
107
Asia Pacific journal of marketing and logistics
106
Industrial marketing management : the international journal for industrial and high-tech firms
106
Marketing intelligence & planning
105
International journal of hospitality management
104
Journal of marketing management : MM
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
88
Journal of the Academy of Marketing Science
79
Journal of marketing
78
Springer eBook Collection
78
Marketing letters : a journal of research in marketing
72
Innovatives Markenmanagement
71
Journal of promotion management : innovations in planning and applied research
71
International journal of internet marketing and advertising : IJIMA
67
Journal of international consumer marketing
67
Journal of promotion management : JPM
67
Journal of fashion marketing and management
66
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
International marketing review
62
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Research
59
Cogent business & management
57
Journal of marketing research : JMR
57
Journal of global marketing
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
56
Journal of travel and tourism marketing
54
The journal of consumer marketing
54
Business horizons
53
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ECONIS (ZBW)
127
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1
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127
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1
Corporate
branding
in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
2
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
3
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
4
Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
5
Estimating umbrella-
branding
spillovers : a retailer perspective
Sebri, Mouna
;
Zaccour, Georges
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
Saved in:
6
Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors
Helm, Sabrina Verena
;
Renk, Uwe
;
Mishra, Anubha
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
Saved in:
7
Customer-based brand equity and human resource management image : do retail customers really care about HRM and the employer brand?
Anselmsson, Johan
;
Bondesson, Niklas
;
Melin, Frans
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1185-1208
Persistent link: https://www.econbiz.de/10011608892
Saved in:
8
Sociocultural brand revitalization : the role of consumer collectives in bringing brands back to life
Närvänen, Elina
;
Goulding, Christina
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1521-1546
Persistent link: https://www.econbiz.de/10011609194
Saved in:
9
"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939
Heller, Michael
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011574399
Saved in:
10
Consumer evaluation in new products : the perspective of situational strenght
Chang, Aihwa
;
Tseng, Timmy H.
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 806-826
Persistent link: https://www.econbiz.de/10011298083
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