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~isPartOf:"European journal of marketing : EJM"
~subject:"Customer satisfaction"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Biography"
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Search: subject:"Markenartikel"
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Customer satisfaction
USA
Brand management
125
Markenführung
125
Brand image
107
Markenimage
107
Consumer behaviour
101
Konsumentenverhalten
101
Brand
68
Markenartikel
68
Beziehungsmarketing
25
Marketing management
25
Marketingmanagement
25
Relationship marketing
25
Advertising effects
14
Brand equity
14
Brand loyalty
14
Branding
14
Werbewirkung
14
Brand architecture
12
Brand extension
12
Markentransfer
12
Internet marketing
11
Markenarchitektur
11
Markentreue
11
Online-Marketing
11
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Article in journal
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15
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Baker, William E.
1
Balmer, John M. T.
1
Becerra, Enrique P.
1
Berezan, Orie
1
Blut, Markus
1
Bridson, Kerrie
1
Chen, Ming-yi
1
Chen, Weifeng
1
Dant, Rajiv P.
1
Davies, Gary
1
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1
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1
Gleiberman, Aaron M.
1
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1
Ha, Hong Youl
1
Janda, Swinder
1
Joen, Hyo-jin Jean
1
John, Joby
1
Kemp, Charles Jurgen
1
Korgaonkar, Pradeep K.
1
Krishen, Anjala Selena
1
Lin, Chien-huang
1
Melewar, T. C.
1
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1
Pappu, Ravi
1
Paulssen, Marcel
1
Quester, Pascale G.
1
Raab, Carola
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1
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1
Schoefer, Klaus
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Sciglimpaglia, Donald
1
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European journal of marketing : EJM
The journal of brand management : an international journal
61
Journal of business research : JBR
58
Journal of retailing and consumer services
51
International journal of hospitality management
40
The journal of product & brand management
38
Psychology & marketing
31
Journal of travel and tourism marketing
24
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
Journal of hospitality marketing & management
17
Asia Pacific journal of marketing and logistics
15
Journal of advertising research
15
Journal of strategic marketing
14
Tourism management : research, policies, practice
14
International journal of contemporary hospitality management
13
Journal of fashion marketing and management
13
International journal of market research : JMRS ; the journal of the Market Research Society
12
Journal of marketing theory and practice
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
The journal of consumer marketing
12
Cogent business & management
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of marketing
11
Journal of marketing management : MM
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Services marketing quarterly
11
The IUP journal of brand management : IJBRM
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing for higher education
10
Marketing letters : a journal of research in marketing
10
Journal of international consumer marketing
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Corporate reputation review : an international journal
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of Islamic marketing
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of international marketing
8
Journal of the Academy of Marketing Science
8
Journal of vacation marketing
8
The journal of services marketing
8
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ECONIS (ZBW)
15
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1
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15
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date (oldest first)
1
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
2
Extending service brands into products versus services : multilevel analyses of key success drivers
Sichtmann, Christina
;
Schoefer, Klaus
;
Blut, Markus
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 200-218
Persistent link: https://www.econbiz.de/10011626472
Saved in:
3
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
4
"Being hooked" by a brand story : a view of regulatory focus
Lin, Chien-huang
;
Chen, Ming-yi
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 692-712
Persistent link: https://www.econbiz.de/10011296911
Saved in:
5
Risk as moderator of the trust-loyalty relationship
Paulssen, Marcel
;
Roulet, Raphael
;
Wilke, Sina
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 964-981
Persistent link: https://www.econbiz.de/10010388101
Saved in:
6
National versus local brands : examining the influences of credence and experience services on customer perceptions of quality in a franchise context
Joen, Hyo-jin Jean
;
Dant, Rajiv P.
;
Gleiberman, Aaron M.
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1511-1535
Persistent link: https://www.econbiz.de/10010415544
Saved in:
7
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
8
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
9
Branding of post-purchase ancillary products and services : an application in the mobile communications industry
Baker, William E.
;
Sciglimpaglia, Donald
;
Saghafi, …
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 547-566
Persistent link: https://www.econbiz.de/10003990940
Saved in:
10
Alliance competence : the moderating role of valence of alliance experience
Gammoh, Bashar S.
;
Voss, Kevin E.
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 964-986
Persistent link: https://www.econbiz.de/10009763940
Saved in:
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