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~isPartOf:"European journal of marketing : EJM"
~subject:"Service quality"
~subject:"Theory"
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Search: subject_exact:"Konsumentenforschung"
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Service quality
Theory
Consumer behaviour
347
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Brand image
74
Markenimage
74
Beziehungsmarketing
50
Relationship marketing
50
Brand
45
Markenartikel
45
Customer satisfaction
33
Kundenzufriedenheit
33
Advertising effects
32
Werbewirkung
32
Emotion
31
Einzelhandel
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Retail trade
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Advertising
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Marketing management
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Marketingmanagement
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Viral marketing
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Virales Marketing
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Großbritannien
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37
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37
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37
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37
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Balaji, M. S.
2
Dagger, Tracey S.
2
Dwivedi, Yogesh Kumar
2
Kaushik, Geetanjali
2
Rana, Nripendra P.
2
Simintiras, Antonis C.
2
Ahn, Jae-Hyeon
1
Amar, Moty
1
Antonetti, Paolo
1
Babakus, Emin
1
Brown, Mark R.
1
Butaney, Gul T.
1
Chatterjee, Subimal
1
Choi, Beom Joon
1
Choi, Beom-jin
1
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1
Dagger, Tracey
1
Dant, Rajiv P.
1
Dennis, Charles
1
Drennan, Judy
1
Frambach, Rudolf T.
1
Gau, Roland
1
Gleiberman, Aaron M.
1
Gong, Taeshik
1
Gottlieb, Udo R.
1
Gvili, Yaniv
1
Haase, Knut
1
Hanks, Lydia
1
Hartmans, Susanna
1
Heath, Timothy B.
1
Hill, Sally Rao
1
Holmqvist, Jonas
1
Huang, Wan-Ting
1
Ierlan, Magdoleen
1
Iglesias Argu͏̈elles, Víctor
1
Jang, Soo Cheong Shawn
1
Jayawardhena, Chanaka
1
Jha, Subhash
1
Jiménez, Fernando R.
1
Jiraporn, Napatsorn
1
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European journal of marketing : EJM
Journal of retailing and consumer services
277
International journal of hospitality management
200
Journal of business research : JBR
175
The journal of services marketing
107
NBER working paper series
96
Working paper / National Bureau of Economic Research, Inc.
88
NBER Working Paper
84
International journal of contemporary hospitality management
79
Journal of hospitality marketing & management
77
Management science : journal of the Institute for Operations Research and the Management Sciences
74
Discussion paper / Centre for Economic Policy Research
73
Journal of travel and tourism marketing
67
Services marketing quarterly
64
The service industries journal
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
62
Economics letters
57
International journal of industrial organization
57
Journal of economic psychology : research in economic psychology and behavioral economics
57
Europäische Hochschulschriften / 5
55
Gabler Edition Wissenschaft
54
European journal of operational research : EJOR
53
Journal of economic behavior & organization : JEBO
53
Cogent business & management
48
Journal of service research : JSR
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
43
SpringerLink / Bücher
43
The American economic review
42
CESifo working papers
40
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
40
Psychology & marketing
39
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
38
Journal of retailing
37
Service business
37
Tourism management : research, policies, practice
36
Operations research
35
Asia Pacific journal of marketing and logistics
33
Discussion papers / CEPR
33
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
Journal of economics
33
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ECONIS (ZBW)
37
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1
Managing initial expectations when word-of-mouth matters : effects of product value and consumer heterogeneity
Yi, Sangyoon
;
Ahn, Jae-Hyeon
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 123-156
Persistent link: https://www.econbiz.de/10011626439
Saved in:
2
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
3
Systematic response errors in self-reported category buying frequencies
Ludwichowska, Gosia
;
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1440-1459
Persistent link: https://www.econbiz.de/10011725693
Saved in:
4
Estimating umbrella-branding spillovers : a retailer perspective
Sebri, Mouna
;
Zaccour, Georges
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
Saved in:
5
Customers' emotion regulation strategies in service failure encounters
Balaji, M. S.
;
Roy, Sanjit
;
Quazi, Ali
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 960-982
Persistent link: https://www.econbiz.de/10011708773
Saved in:
6
Message-related effects on consumer switching when the preferred product is out of stock
Ku, Hsuan-Hsuan
;
Kuo, Chien-Chih
;
Huang, Wan-Ting
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1091-1109
Persistent link: https://www.econbiz.de/10011708864
Saved in:
7
Can political cookies leave a bad taste in one's mouth? : political ideology influences taste
Tal, Aner
;
Gvili, Yaniv
;
Amar, Moty
;
Wansink, Brian
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2175-2191
Persistent link: https://www.econbiz.de/10011773867
Saved in:
8
Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing
Roy, Rajat
;
Rabbanee, Fazlul K.
;
Sharma, Piyush
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 816-837
Persistent link: https://www.econbiz.de/10011529671
Saved in:
9
Effects of task complexity on creative customer behavior
Gong, Taeshik
;
Choi, Jin Nam
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 1003-1023
Persistent link: https://www.econbiz.de/10011529748
Saved in:
10
Consumer anger: a label in search of meaning
Antonetti, Paolo
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1602-1628
Persistent link: https://www.econbiz.de/10011616837
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