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~isPartOf:"European journal of marketing : EJM"
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Search: "Customer relationship management"
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Beziehungsmarketing
95
Relationship marketing
95
Consumer behaviour
50
Konsumentenverhalten
50
Customer satisfaction
23
Kundenzufriedenheit
23
Brand management
22
Markenführung
22
Brand image
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Markenimage
18
Marketing management
17
Marketingmanagement
17
Dienstleistungsqualität
15
Service quality
15
Brand
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Markenartikel
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Confidence
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Vertrauen
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Personality psychology
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Persönlichkeitspsychologie
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Customer orientation
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Dienstleistungsmarketing
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Emotion
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Lieferantenmanagement
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Services marketing
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Supplier relationship management
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Einzelhandel
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Innovation
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Kundenbindungsprogramm
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Retail trade
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Salespeople
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Verkaufspersonal
6
B-to-B-Marketing
5
Business-to-business marketing
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Customer service
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Employee retention
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Dagger, Tracey S.
4
He, Hongwei
3
Bruhn, Manfred
2
De Chernatony, Leslie
2
Grönroos, Christian
2
Guenzi, Paolo
2
Harris, Lloyd C.
2
Maklan, Stan
2
Paulssen, Marcel
2
Phau, Ian
2
Roulet, Raphael
2
Vlachos, Pavlos A.
2
Zhu, Weichun
2
Abosag, Ibrahim
1
Anastasiadou, Kyriaki
1
Anaza, Nwamaka A.
1
Andrews, Lynda
1
Anker, Thomas Boysen
1
Ashkanasy, Neal M.
1
Aurier, Philippe
1
Babakus, Emin
1
Baker, Brent L.
1
Balaji, M. S.
1
Balmer, John M. T.
1
Bell, John E.
1
Berezan, Orie
1
Bijmolt, Tammo H. A.
1
Birgelen, Marcel van
1
Bridger, Emma K.
1
Brun, Isabelle
1
Buil, Isabel
1
Burmann, Christoph
1
Butaney, Gul T.
1
Carbonell, Pilar
1
Chatzipanagiotou, Kalliopi C.
1
Chen, Annie Huiling
1
Chen, Junsong
1
Chen, Weifeng
1
Choi, Beom Joon
1
Choi, Beom-jin
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European journal of marketing : EJM
Journal of business research : JBR
627
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
193
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
163
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
Journal of travel and tourism marketing
115
The journal of product & brand management
111
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
102
The journal of brand management : an international journal
101
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Psychology & marketing
99
Marketing intelligence & planning
97
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
95
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31
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95
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31
Gratitude in relationship marketing : theoretical development and directions for future research
Raggio, Randle D.
;
Walz, Anna M.
;
Godbole, Mousumi Bose
; …
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 2-24
Persistent link: https://www.econbiz.de/10010344388
Saved in:
32
Exploring relationship marketing in membership associations
Vincent, Nathan A.
;
Webster, Cynthia M.
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1622-1640
Persistent link: https://www.econbiz.de/10010201744
Saved in:
33
A relational approach to direct mail consumption : the perspective of engagement regimes
Françoise, Simon
;
Andrews, Lynda
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1527-1562
Persistent link: https://www.econbiz.de/10011409448
Saved in:
34
Strategic management of salespeople when promoting new products : moderating effects of sales-related organizational psychological climate
Chen, Annie Huiling
;
Peng, Norman
;
Hung, Kuang-peng
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1616-1644
Persistent link: https://www.econbiz.de/10011409521
Saved in:
35
Service workers' job performance : the roles of personality traits, organizational identification, and customer orientation
He, Hongwei
;
Wang, Weiyue
;
Zhu, Weichun
;
Harris, Lloyd C.
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1751-1776
Persistent link: https://www.econbiz.de/10011449315
Saved in:
36
What we know, don't know, and should know about confusion marketing
Kasabov, Edwaed
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1777-1808
Persistent link: https://www.econbiz.de/10011449322
Saved in:
37
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
38
The role of brands in the behavior and purchase decisions of compulsive versus noncompulsive buyers
Horváth, Csilla
;
Birgelen, Marcel van
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 2-21
Persistent link: https://www.econbiz.de/10010519644
Saved in:
39
Show me the money : improving our understanding of how organizations generate return from technology-led marketing change
Maklan, Stan
;
Peppard, Joe
;
Klaus, Philipp
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 561-595
Persistent link: https://www.econbiz.de/10011309582
Saved in:
40
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
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