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~isPartOf:"European journal of marketing : EJM"
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Brand extension
12
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12
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8
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European journal of marketing : EJM
Choices
110
Agricultural Economics Research
108
Journal of Agricultural and Applied Economics
72
CWAE Newsletter
70
International Food and Agribusiness Management Review
65
Northeastern Journal of Agricultural and Resource Economics
61
APSTRACT: Applied Studies in Agribusiness and Commerce
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42
IFPRI discussion paper
38
MPRA Paper
32
American journal of agricultural economics
31
GAZDÁLKODÁS: Scientific Journal on Agricultural Economics
29
The journal of brand management : an international journal
29
Journal of business research : JBR
28
Acta Carolus Robertus
27
Amber Waves
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Journal of Agribusiness
25
IDB Publications (Working Papers)
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Australasian Agribusiness Review
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The journal of product & brand management
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Agricultural Economics of Agricultural Economists
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IMF Staff Country Reports
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Agriculture and Human Values
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Psychology & marketing
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Studies in Agricultural Economics
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World development : the multi-disciplinary international journal devoted to the study and promotion of world development
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Staff Papers / Charles H. Dyson School of Applied Economics and Management, Cornell University
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1992 Conference: New Technologies and Innovations in Agricultural Economics Instruction
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Asian Agricultural Research
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Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
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Food policy : economics planning and politics of food and agriculture
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2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania
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Rural Areas and Development
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Journal of the Academy of Marketing Science
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1
Extending service brands into products versus services : multilevel analyses of key success drivers
Sichtmann, Christina
;
Schoefer, Klaus
;
Blut, Markus
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 200-218
Persistent link: https://www.econbiz.de/10011626472
Saved in:
2
Brand
extension
similarity can backfire when you look for something specific
Dimitriu, Radu
;
Warlop, Luk
;
Samuelsen, Bendik Meling
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 850-868
Persistent link: https://www.econbiz.de/10011708355
Saved in:
3
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
4
Consumer evaluation in new products : the perspective of situational strenght
Chang, Aihwa
;
Tseng, Timmy H.
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 806-826
Persistent link: https://www.econbiz.de/10011298083
Saved in:
5
Examining the relationship between brand emotion and brand
extension
among supporters of professional football clubs
Abosag, Ibrahim
;
Roper, Stuart
;
Hind, Daniel
- In:
European journal of marketing : EJM
46
(
2012
)
9
,
pp. 1233-1251
Persistent link: https://www.econbiz.de/10009661661
Saved in:
6
The attitudinal respose to alternative brand growth strategies
Samuelsen, Bendik Meling
;
Olsen, Lars Erling
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 177-191
Persistent link: https://www.econbiz.de/10009514312
Saved in:
7
Conceptualising the influence of corporate image on country image
Lopez, Carmen
;
Gotsi, Manto
;
Andriopoulos, Constantine
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1601-1641
Persistent link: https://www.econbiz.de/10009539450
Saved in:
8
Consumer responses to brand extensions: a comprehensive model
Martínez, Eva
;
Pina, José M.
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1182-1205
Persistent link: https://www.econbiz.de/10008650633
Saved in:
9
Consumer evaluation of technology-based vertical brand
extension
He, Hongwei
;
Li, Yan
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1366-1383
Persistent link: https://www.econbiz.de/10008661723
Saved in:
10
Differentiating high involved product by trivial attributes for product line
extension
strategy
Sun, Pi-chuan
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1557-1575
Persistent link: https://www.econbiz.de/10008773212
Saved in:
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