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~isPartOf:"European journal of marketing : EJM"
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Search: subject_exact:"Corporate communications"
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Public relations
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European journal of marketing : EJM
Corporate communications : an international journal
193
Journal of communication management : an international journal
143
Journal of business ethics : JOBE
87
SpringerLink / Bücher
84
Journal of business research : JBR
78
The accounting review : a publication of the American Accounting Association
59
Public Relations : ein Handbuch
52
Corporate social responsibility and environmental management
44
Journal of accounting & economics
44
Corporate reputation review : an international journal
42
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
41
Handbuch Unternehmenskommunikation
40
International journal of business communication : IJBC ; a publication of the Association of Business Communication
38
The global public relations handbook : theory, research, and practice
38
Journal of communication management
36
Journal of promotion management : JPM
33
Routledge new directions in public relations and communication research
33
Journal of marketing communications
32
Exploring public relations
30
Research
30
Management communication quarterly : an international journal
29
Europäische Hochschulschriften / 5
28
Journal of accounting and public policy
28
Business strategy and the environment
27
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
25
International journal of business communication : IJBC : a publication of the Association for Business Communication
24
Springer eBook Collection
24
Accounting, auditing & accountability journal
23
New media and public relations
23
Organisationskommunikation
23
PR-Praxis
23
The handbook of crisis communication
23
Accounting forum : advancing the interdisciplinary and global connection of accounting research
22
Journal of business strategy
20
Nonprofit-PR
20
Public Relations
20
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
19
Journal of public relations research : a quarterly publication of the Public Relations Division of the Association for Education in Journalism and Mass Communication
19
Business & society
18
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1
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
2
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
3
The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1472-1502
Persistent link: https://www.econbiz.de/10011754990
Saved in:
4
The internal and external challenges facing clients in implementing IMC
Mortimer, Kathleen
;
Laurie, Sally
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10011698216
Saved in:
5
A multi-stakeholder IMC framework for networked brand identity
Orazi, Davide C.
;
Spry, Amanda
;
Theilacker, Max N.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 551-571
Persistent link: https://www.econbiz.de/10011698234
Saved in:
6
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
7
Implementing integrated marketing communications (IMC) through major event ambassadors
Turner, Paul
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 605-626
Persistent link: https://www.econbiz.de/10011698249
Saved in:
8
Classifying the narrated #selfie : genre typing human-branding activity
Eagar, Toni
;
Dann, Stephen
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1835-1857
Persistent link: https://www.econbiz.de/10011617861
Saved in:
9
"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939
Heller, Michael
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011574399
Saved in:
10
Attenuation of negative sponsorship effects in the context of rival sports teams' fans
Grohs, Reinhard
;
Reisinger, Heribert
;
Woisetschläger, David
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1880-1901
Persistent link: https://www.econbiz.de/10011449336
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