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~isPartOf:"European journal of marketing : EJM"
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Search: subject_exact:"Strategischer Erfolgsfaktor"
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Erfolgsfaktor
13
Success factor
13
Marketing management
5
Marketingmanagement
5
Brand
3
Brand management
3
Consumer behaviour
3
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Izquierdo-Yusta, Alicia
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Martínez-Ruiz, María Pilar
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Muñoz-Gallego, Pablo A.
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O'Cass, Aron
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Olsen, Lars Erling
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Onyemah, Vincent
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Plimmer, Geoff
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European journal of marketing : EJM
SpringerLink / Bücher
492
Springer eBook Collection
136
Gabler Edition Wissenschaft
127
International journal of project management : the journal of The International Project Management Association
123
Europäische Hochschulschriften / 5
102
Journal of business research : JBR
85
Harvard business review : HBR
80
Springer eBook Collection / Business and Economics
72
Harvard-Business-Manager : das Wissen der Besten
71
Research
71
Industrial marketing management : the international journal for industrial and high-tech firms
62
International journal of entrepreneurship and small business
48
International journal of business information systems : IJBIS
45
essentials
44
Journal of business economics : JBE
42
International journal of innovation management
41
The TQM journal : the international review of organizational improvement
41
The journal of product innovation management : an international publication of the Product Development & Management Association
41
International journal of managing projects in business
39
International journal of productivity and quality management : IJPQM
39
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
38
Business process management journal
37
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
36
Technological forecasting & social change : an international journal
36
Betriebswirtschaftslehre für Technologie und Innovation
34
Hamburger Schriften zur Marketingforschung
33
Gabler-Edition Wissenschaft
32
Journal of vocational behavior
32
DUV / Wirtschaftswissenschaft
31
Entrepreneurship, theory and practice : ET & P
31
Project management journal : PMJ
29
Die Betriebswirtschaft : DBW
28
Gabler Research
28
International journal of enterprise information systems : an official publication of the Information Resources Management Association
28
Springer eBook Collection / Business and Management
28
Business horizons
27
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
27
Essentials
26
Betriebswirtschaftliche Forschung und Praxis : BFuP
25
International journal of production research
25
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ECONIS (ZBW)
13
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1
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
2
Publishing success of marketing academics : antecedents and outcomes
Richard, James E.
;
Plimmer, Geoff
;
Fam, Kim Shyan
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 123-145
Persistent link: https://www.econbiz.de/10010519626
Saved in:
3
Antecedents and consequences of brand-oriented companies
Huang, Yen-tsung
;
Tsai, Ya-ting
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941
Saved in:
4
Brand alliances : the role of brand concept consistency
Langseng, Evan Johan
;
Olsen, Lars Erling
- In:
European journal of marketing : EJM
46
(
2012
)
9
,
pp. 1108-1126
Persistent link: https://www.econbiz.de/10009661675
Saved in:
5
Marketing-orientated pricing : understanding and applying factors that discriminate between successful high and low price strategies
Jobber, David
;
Shipley, David
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1647-1670
Persistent link: https://www.econbiz.de/10009707872
Saved in:
6
The role of the sales employee in securing customer satisfaction
Evanschitzky, Heiner
;
Sharma, Arun
;
Prykop, Catja
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 489-508
Persistent link: https://www.econbiz.de/10009535669
Saved in:
7
The impact of market orientation dimensions on client cooperation in the development of new service innovations
Jiménez-Zarco, Ana Isabel
;
Martínez-Ruiz, María Pilar
; …
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 43-67
Persistent link: https://www.econbiz.de/10009007636
Saved in:
8
The joint effect of project-level exploratory and exploitative learning in new product development
Chu, Chih-peng
;
Li, Ci-rong
;
Lin, Chen-ju
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 531-550
Persistent link: https://www.econbiz.de/10009010626
Saved in:
9
Country and firm level factors in international retail expansion
Chan, Polly
;
Finnegan, Carol
;
Sternquist, Brenda J.
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 1005-1022
Persistent link: https://www.econbiz.de/10009231663
Saved in:
10
Fraudulent consumer returns: exploiting retailers' return policies
Harris, Lloyd C.
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 730-747
Persistent link: https://www.econbiz.de/10003989123
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