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~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing intelligence & planning"
~subject:"Einzelhandel"
~subject:"Event marketing"
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Einzelhandel
Event marketing
Ladengestaltung
14
Store design
14
Retail trade
9
Consumer behaviour
7
Konsumentenverhalten
7
Beziehungsmarketing
4
Relationship marketing
4
Theorie
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Warehouse management
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Seenivasan, Satheesh
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Sudhir, K.
1
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European journal of operational research : EJOR
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing intelligence & planning
Journal of retailing and consumer services
41
Journal of retailing
21
International journal of retail & distribution management
15
Journal of business research : JBR
13
The international review of retail, distribution and consumer research
8
Psychology & marketing
7
International journal of retail and distribution management
5
Marketing : ZFP ; journal of research and management
5
European journal of marketing : EJM
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Omega : the international journal of management science
4
The journal of services marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Schriftenreihe Handel und Marketing
3
The IUP journal of marketing management : IJMM
3
The service industries journal
3
Asia Pacific journal of marketing and logistics
2
Events und Erlebnis : Stand und Perspektiven der Eventforschung
2
Handelsforschung
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
Innovatives Markenmanagement
2
International business and economics research journal
2
International journal of production economics
2
International journal of production research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of fashion marketing and management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Opsearch : journal of the Operational Research Society of India
2
Premier reference source
2
Production and operations management : an international journal of the Production and Operations Management Society
2
Springer Gabler Research
2
Strategic corporate communication in the digital age
2
The Rand journal of economics
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ECONIS (ZBW)
10
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date (oldest first)
1
Strategic visual merchandising of new and open-box products : evidence from experiment and retail data
Ertekin, Necati
;
Ding, Yuanyuan
;
Donohue, Karen
- In:
Management science : journal of the Institute for …
70
(
2024
)
4
,
pp. 2047-2065
Persistent link: https://www.econbiz.de/10014519885
Saved in:
2
Exact optimization and decomposition approaches for shelf space allocation
Caglar Gencosman, Burcu
;
Begen, Mehmet A.
- In:
European journal of operational research : EJOR
299
(
2022
)
2
,
pp. 432-447
Persistent link: https://www.econbiz.de/10013207113
Saved in:
3
Online-exclusive or hybrid? : channel merchandising strategies for ship-to-store implementation
Ertekin, Necati
;
Gümüş, Mehmet
;
Nikoofal, Mohammad E.
- In:
Management science : journal of the Institute for …
68
(
2022
)
8
,
pp. 5828-5846
Persistent link: https://www.econbiz.de/10013371117
Saved in:
4
Shelf space dimensioning and product allocation in retail stores
Hübner, Alexander
;
Düsterhöft, Tobias
;
Ostermeier, Manuel
- In:
European journal of operational research : EJOR
292
(
2021
)
1
,
pp. 155-171
Persistent link: https://www.econbiz.de/10012495418
Saved in:
5
Do store brands aid store loyalty?
Seenivasan, Satheesh
;
Sudhir, K.
;
Talukdar, Debabrata
- In:
Management science : journal of the Institute for …
62
(
2016
)
3
,
pp. 802-816
Persistent link: https://www.econbiz.de/10011453561
Saved in:
6
Store personality and consumer store choice behaviour : an empirical examination
Das, Gopal
- In:
Marketing intelligence & planning
32
(
2014
)
3
,
pp. 375-394
Persistent link: https://www.econbiz.de/10010380721
Saved in:
7
The role of store brand positioning for appropriating supply chain profit under shelf space allocation
Kuo, Chia-wei
;
Yang, Shu-jung Sunny
- In:
European journal of operational research : EJOR
231
(
2013
)
1
,
pp. 88-97
Persistent link: https://www.econbiz.de/10009784696
Saved in:
8
A piecewise linearization framework for retail shelf space management models
Irion, Jens
;
Lu, Jye-chyi
;
Al-Khayyal, Faiz
;
Tsao, Yu-chung
- In:
European journal of operational research : EJOR
222
(
2012
)
1
,
pp. 122-136
Persistent link: https://www.econbiz.de/10009569553
Saved in:
9
Retail experience stores : experiencing the brand at first hand
Jones, Peter
;
Comfort, Daphne
;
Clarke-Hill, Colin
; …
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 241-248
Persistent link: https://www.econbiz.de/10003989411
Saved in:
10
Multimodale Erlebnisvermittlung am Point of Sale : eine verhaltenswissenschaftliche Analyse unter besonderer Berücksichtigung der Wirkungen von Musik und Duft
Salzmann, Ralph
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003527950
Saved in:
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