//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"International journal of industrial organization"
~isPartOf:"Journal of business ethics : JOBE"
~subject:"Advertising"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Werbung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Relationship marketing
Werbung
159
Theorie
66
Theory
66
Internet marketing
57
Online-Marketing
57
Consumer behaviour
46
Konsumentenverhalten
46
Preismanagement
41
Pricing strategy
41
Advertising effects
33
Werbewirkung
33
Game theory
25
Spieltheorie
25
Corporate Social Responsibility
18
Corporate social responsibility
18
Ethics
18
USA
18
United States
18
Ethik
17
E-commerce
16
Electronic Commerce
16
OR in marketing
16
Direct marketing
15
Direktmarketing
15
Product quality
15
Produktqualität
15
Social Web
15
Social web
15
Business ethics
14
Lieferkette
14
Supply chain
14
Unternehmensethik
14
Competition
13
Wettbewerb
13
Internet
11
Online retailing
11
Online-Handel
11
Social media
11
Search engine
10
more ...
less ...
Online availability
All
Undetermined
64
Type of publication
All
Article
155
Type of publication (narrower categories)
All
Article in journal
151
Aufsatz in Zeitschrift
151
Language
All
English
155
Author
All
Zaccour, Georges
5
Chenavaz, Régis Y.
3
Feichtinger, Gustav
3
Hartl, Richard F.
3
Kort, Peter M.
3
Sethi, Suresh P.
3
Anderson, Simon P.
2
Aust, Gerhard
2
Bari, Abdullahel
2
Basu, Preetam
2
Borau, Sylvie
2
Buscher, Udo
2
Dye, Chung-Yuan
2
Fluet, Claude
2
Grass, Dieter
2
Jang, Sungha
2
Jørgensen, Steffen
2
Karray, Salma
2
Kind, Hans Jarle
2
Kioulafas, K. E.
2
Martín Herrán, Guiomar
2
Mesak, Hani I.
2
Moraga-González, José Luis
2
Mukherjee, Arka
2
Rakshit, Krishanu
2
Schlosser, Rainer
2
Song, Reo
2
Tunuguntla, Vaishnavi
2
Xie, Jinxing
2
Ahmadi-Javid, Amir
1
Ahmed, Md. Tanveer
1
Akhtar, Pervaiz
1
Albæk, Svend
1
Allan, David
1
Almagro, J.
1
Amazeen, Michelle
1
Arslanagić-Kalajdz̆ić, Maja
1
Austin, Jill
1
Bae, John
1
Bagwell, Kyle
1
more ...
less ...
Published in...
All
European journal of operational research : EJOR
International journal of industrial organization
Journal of business ethics : JOBE
Journal of business research : JBR
230
Journal of advertising research
213
International journal of advertising : the review of marketing communications
210
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising
175
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
160
Journal of retailing and consumer services
111
International journal of internet marketing and advertising : IJIMA
90
Journal of promotion management : JPM
87
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
87
Journal of promotion management : innovations in planning and applied research
81
Journal of historical research in marketing
70
Management science : journal of the Institute for Operations Research and the Management Sciences
69
European journal of marketing : EJM
67
Psychology & marketing
63
SpringerLink / Bücher
63
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
58
NBER working paper series
54
Journal of current issues and research in advertising : JCIRA
52
Journal of marketing
52
Health marketing quarterly
49
Industrial marketing management : the international journal for industrial and high-tech firms
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
48
Journal of current issues and research in advertising
47
Journal of marketing research : JMR
47
NBER Working Paper
45
Working paper / National Bureau of Economic Research, Inc.
41
Journal of global marketing
39
Marketing letters : a journal of research in marketing
39
Young consumers : insight and ideas for responsible marketers
38
Marketing intelligence & planning
37
Asia Pacific journal of marketing and logistics
36
The journal of product & brand management
36
Journal of the Academy of Marketing Science
34
International journal of electronic marketing and retailing : IJEMR
33
more ...
less ...
Source
All
ECONIS (ZBW)
155
Showing
1
-
10
of
155
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition
Qian, Zhifeng
;
Day, Steven James
;
Ignatius, Joshua
; …
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 565-586
Persistent link: https://www.econbiz.de/10014456614
Saved in:
2
Strategic incentives for comparative advertising investments in non-zero-sum competition and economic consequences
Yenipazarli, Arda
- In:
European journal of operational research : EJOR
312
(
2024
)
3
,
pp. 1059-1073
Persistent link: https://www.econbiz.de/10014456466
Saved in:
3
Bidding for an optimal portfolio of keywords in sponsored search advertising : from generic to branded keywords
Tunuguntla, Vaishnavi
;
Rakshit, Krishanu
;
Basu, Preetam
- In:
European journal of operational research : EJOR
307
(
2023
)
3
,
pp. 1424-1440
Persistent link: https://www.econbiz.de/10014282999
Saved in:
4
Dynamic budget allocation for social media advertising campaigns : optimization and learning
Luzon, Yossi
;
Pinchover, Rotem
;
Khmelnitsky, Eugene
- In:
European journal of operational research : EJOR
299
(
2022
)
1
,
pp. 223-234
Persistent link: https://www.econbiz.de/10013206971
Saved in:
5
Competitive pricing and advertising strategies for online retailers with "showrooming" and "webrooming"
He, Xiang
;
Li, Michael Zhi-feng
;
Li, Li
;
Li, Jing
;
Hu, Jiao
- In:
European journal of operational research : EJOR
316
(
2024
)
2
,
pp. 617-638
Persistent link: https://www.econbiz.de/10014575556
Saved in:
6
Deceptive advertising, regulation and naive consumers
Gupta, Aastha
- In:
International journal of industrial organization
91
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014543794
Saved in:
7
Keyword portfolio optimization in paid search advertising
Symitsi, Efthymia
;
Markellos, Raphaēl N.
;
Mantrala, …
- In:
European journal of operational research : EJOR
303
(
2022
)
2
,
pp. 767-778
Persistent link: https://www.econbiz.de/10013364031
Saved in:
8
Price effects of search advertising restrictions
Svitak, Jan
;
Tichem, Jan
;
Haasbeek, Stefan
- In:
International journal of industrial organization
77
(
2021
),
pp. 1-23
Persistent link: https://www.econbiz.de/10012806941
Saved in:
9
Advertisement revenue management : determining the optimal mix of skippable and non-skippable ads for online video sharing platforms
Chakraborty, Soumyakanti
;
Basu, Sumanta
;
Ray, Saibal
; …
- In:
European journal of operational research : EJOR
292
(
2021
)
1
,
pp. 213-229
Persistent link: https://www.econbiz.de/10012495425
Saved in:
10
Optimal promotional mix and pricing when faced with uncertain product value
Wang, Ruibing
;
Wang, Qiao
;
Chiang, Wei-yu Kevin
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 637-651
Persistent link: https://www.econbiz.de/10014456616
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->