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~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Journal of marketing"
~isPartOf:"Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives"
~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
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Konsumentenverhalten
Online-Marketing
Direct marketing
24
Direktmarketing
24
Consumer behaviour
7
USA
6
United States
6
Theorie
5
Theory
5
Distribution channel
4
Vertriebsweg
4
Social Web
3
Social web
3
Advertising planning
2
Beziehungsmarketing
2
Brand management
2
Einzelhandel
2
Heuristics
2
Heuristik
2
Interactive media
2
Interaktive Medien
2
Internet marketing
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Mathematical programming
2
Mathematische Optimierung
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OR in marketing
2
Relationship marketing
2
Retail trade
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Werbeplanung
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direct marketing
2
1993-2000
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Advertising effects
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Algorithm
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9
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Avery, Jill
1
Bijmolt, Tammo H. A.
1
Caccavale, Michael
1
Caravella, Mary
1
Chen, Zhen-Yu
1
Chun, Young H.
1
Deighton, John
1
Fan, Zhi-Ping
1
Hughes, David M.
1
Mullen, Jeanniey
1
Risselada, Hans
1
Schultz, Don
1
Steenburgh, Thomas J.
1
Sun, Minghe
1
Verhoef, Peter C.
1
Wangenheim, Florian v.
1
Wübben, Markus
1
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European journal of operational research : EJOR
Journal of marketing
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
Health marketing quarterly
18
SpringerLink / Bücher
16
International journal of pharmaceutical and healthcare marketing : IJPHM
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Leitfaden Online-Marketing ; [Bd. 1]
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Direct marketing : an international journal
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business economics : JBE
4
Journal of marketing communications
4
Journal of retailing and consumer services
4
Springer eBook Collection
4
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
3
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
3
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
3
Journal of business research : JBR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of targeting, measurement and analysis for marketing
3
NBER working paper series
3
Research
3
Always learning
2
Electronic commerce research and applications
2
Handbook of research on mobile marketing management
2
Interactive and multi-channel marketing
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of electronic business
2
International journal of internet marketing and advertising : IJIMA
2
International journal of technology marketing : IJTMkt
2
Journal of business & economics research
2
Journal of marketing management : MM
2
Journal of marketing research : JMR
2
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
2
Journal of promotion management : JPM
2
Journal of retailing
2
Kundenmanagement & Electronic Commerce
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
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ECONIS (ZBW)
9
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9
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date (oldest first)
1
Behavior-aware user response modeling in social media : learning from diverse heterogeneous data
Chen, Zhen-Yu
;
Fan, Zhi-Ping
;
Sun, Minghe
- In:
European journal of operational research : EJOR
241
(
2015
)
2
,
pp. 422-434
Persistent link: https://www.econbiz.de/10010487983
Saved in:
2
Dynamic effects of social influence and direct marketing on the adoption of high-technology products
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 52-68
Persistent link: https://www.econbiz.de/10010345572
Saved in:
3
Monte Carlo analysis of estimation methods for the prediction of customer response patterns in direct marketing
Chun, Young H.
- In:
European journal of operational research : EJOR
217
(
2012
)
3
,
pp. 673-678
Persistent link: https://www.econbiz.de/10009419030
Saved in:
4
Adding bricks to clicks : predicting the patterns of cross-channel elasticities over time
Avery, Jill
;
Steenburgh, Thomas J.
;
Deighton, John
; …
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009778035
Saved in:
5
Media allocation for a mass networking era
Schultz, Don
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 33-48)
.
2010
Persistent link: https://www.econbiz.de/10003914062
Saved in:
6
More sales, less cost: optimizing each consumer engagement
Caccavale, Michael
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 63-75)
.
2010
Persistent link: https://www.econbiz.de/10003914064
Saved in:
7
SEM and SEO: core drivers of iDirect success
Hughes, David M.
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 77-93)
.
2010
Persistent link: https://www.econbiz.de/10003914065
Saved in:
8
E-mail life support at home and the office
Mullen, Jeanniey
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 137-151)
.
2010
Persistent link: https://www.econbiz.de/10003914070
Saved in:
9
Instant customer base analysis : managerial heuristics often "get it right"
Wübben, Markus
;
Wangenheim, Florian v.
- In:
Journal of marketing
72
(
2008
)
3
,
pp. 82-93
Persistent link: https://www.econbiz.de/10003709044
Saved in:
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