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~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Journal of strategic marketing"
~person:"Fernandes, Teresa"
~person:"Valos, Michael J."
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Beziehungsmarketing
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Fernandes, Teresa
Valos, Michael J.
Simkin, Lyndon
6
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4
Japutra, Arnold
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Roy, Sanjit
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Roy, Sanjit Kumar
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European journal of operational research : EJOR
Journal of strategic marketing
Journal of retailing and consumer services
2
Journal of financial services marketing : JFSM
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing theory and practice : JMTP
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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ECONIS (ZBW)
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1
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
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2
How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
Saved in:
3
Social media and sports : driving fan engagement with football clubs on Facebook
Vale, Leonor
;
Fernandes, Teresa
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 37-55
Persistent link: https://www.econbiz.de/10011860421
Saved in:
4
How to engage customers in co-creation : customers' motivations for collaborative innovation
Fernandes, Teresa
;
Remelhe, Pedro
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 311-326
Persistent link: https://www.econbiz.de/10011592005
Saved in:
5
The role of servicescape as a driver of customer value in experience-centric service organizations : the Dragon Football Stadium case
Fernandes, Teresa
;
Neves, Sara
- In:
Journal of strategic marketing
22
(
2014
)
6
,
pp. 548-560
Persistent link: https://www.econbiz.de/10010489663
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