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~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives"
~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
~subject:"Vertriebsweg"
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Konsumentenverhalten
Online-Marketing
Vertriebsweg
Direct marketing
18
Direktmarketing
18
Theorie
5
Theory
5
USA
5
United States
5
Consumer behaviour
4
Social Web
3
Social web
3
Advertising planning
2
Brand management
2
Distribution channel
2
Interactive media
2
Interaktive Medien
2
Internet marketing
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Mathematical programming
2
Mathematische Optimierung
2
OR in marketing
2
Werbeplanung
2
Algorithm
1
Algorithmus
1
Allocation
1
Allokation
1
Beziehungsmarketing
1
Computer network
1
Computernetz
1
Conflict constraints
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Customer lifetime value
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Customer value
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Data Mining
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Data mining
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English
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Caccavale, Michael
1
Chen, Zhen-Yu
1
Chun, Young H.
1
Fan, Zhi-Ping
1
Hughes, David M.
1
Jaffe, Joseph
1
Mullen, Jeanniey
1
Schultz, Don
1
Sun, Minghe
1
Verdino, Greg
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European journal of operational research : EJOR
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
Health marketing quarterly
18
SpringerLink / Bücher
16
International journal of pharmaceutical and healthcare marketing : IJPHM
9
Direct marketing : an international journal
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Leitfaden Online-Marketing ; [Bd. 1]
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
4
Journal of business economics : JBE
4
Journal of business research : JBR
4
Journal of marketing
4
Journal of marketing communications
4
Journal of retailing and consumer services
4
Springer eBook Collection
4
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
3
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
3
Journal of marketing research : JMR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing
3
Journal of targeting, measurement and analysis for marketing
3
NBER working paper series
3
Research
3
The marketing review
3
Aktuelle Fragen in der Versicherungswirtschaft : mit Beiträgen zu den Themen - Zukunftsfragen der deutschen Lebensversicherungswirtschaft - Kapitalanlagerisiken im langfristigen Geschäft - Fondsmodelle in der GKV - Wertorientierte Steuerung in der Rückversicherung - Chancen und Perspektiven...
2
Always learning
2
Electronic commerce research and applications
2
Handbook of research on mobile marketing management
2
Interactive and multi-channel marketing
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of electronic business
2
International journal of internet marketing and advertising : IJIMA
2
International journal of production economics
2
International journal of technology marketing : IJTMkt
2
Journal of business & economics research
2
Journal of marketing management : MM
2
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
2
Journal of promotion management : JPM
2
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ECONIS (ZBW)
7
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1
Behavior-aware user response modeling in social media : learning from diverse heterogeneous data
Chen, Zhen-Yu
;
Fan, Zhi-Ping
;
Sun, Minghe
- In:
European journal of operational research : EJOR
241
(
2015
)
2
,
pp. 422-434
Persistent link: https://www.econbiz.de/10010487983
Saved in:
2
Monte Carlo analysis of estimation methods for the prediction of customer response patterns in direct marketing
Chun, Young H.
- In:
European journal of operational research : EJOR
217
(
2012
)
3
,
pp. 673-678
Persistent link: https://www.econbiz.de/10009419030
Saved in:
3
Media allocation for a mass networking era
Schultz, Don
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 33-48)
.
2010
Persistent link: https://www.econbiz.de/10003914062
Saved in:
4
More sales, less cost: optimizing each consumer engagement
Caccavale, Michael
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 63-75)
.
2010
Persistent link: https://www.econbiz.de/10003914064
Saved in:
5
SEM and SEO: core drivers of iDirect success
Hughes, David M.
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 77-93)
.
2010
Persistent link: https://www.econbiz.de/10003914065
Saved in:
6
E-mail life support at home and the office
Mullen, Jeanniey
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 137-151)
.
2010
Persistent link: https://www.econbiz.de/10003914070
Saved in:
7
Conversation: what matters most for marketers now
Jaffe, Joseph
;
Verdino, Greg
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 153-165)
.
2010
Persistent link: https://www.econbiz.de/10003914072
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