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Search: "Customer relationship management"
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Beziehungsmarketing
27
Relationship marketing
27
Consumer behaviour
8
Konsumentenverhalten
8
Customer value
7
Kundenwert
7
Customer integration
5
Brand management
4
Internet marketing
4
Kundenintegration
4
Markenführung
4
Online-Marketing
4
Business network
3
Confidence
3
Customer satisfaction
3
Innovation
3
Kundenzufriedenheit
3
Lieferantenmanagement
3
Marketing management
3
Marketingmanagement
3
Social Web
3
Social web
3
Supplier relationship management
3
Unternehmensnetzwerk
3
Vertrauen
3
Betriebliche Wertschöpfung
2
Brand image
2
Deutschland
2
Dienstleistungsqualität
2
Emotion
2
Employee retention
2
Facebook brand page
2
Financial services
2
Finanzdienstleistung
2
Germany
2
Innovation management
2
Innovationsmanagement
2
KMU
2
Loyalty
2
Markenimage
2
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Article
27
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26
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English
27
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Schaarschmidt, Mario
2
Verhoef, Peter C.
2
Walsh, Gianfranco
2
Agrebi, Meriem
1
Baccarella, Christian V.
1
Beeser, Anemone J.
1
Berbegal-Mirabent, Jasmina
1
Boncori, Anne Laure
1
Brenner, Walter
1
Brettel, Malte
1
Castro, Ignacio
1
Cañabate, Antonio
1
Chang, Woojung
1
Chipulu, Maxwell
1
Christ-Brendemühl, Sonja
1
Corsaro, Daniela
1
Cristina, Boari
1
Currie, Wendy L.
1
Dahlström, Peter
1
Dose, David
1
Dous, Malte
1
Efrat, Kalanit
1
Elsner, Ralf
1
Finnegan, David J.
1
Flatten, Tessa
1
Freundt, Tjark
1
Gentile, Chiara
1
Gonzáles-Benito, Óscar
1
Grinevich, Vadim
1
Haenlein, Michael
1
Heinonen, Kristina
1
Ivanova-Gongne, Maria
1
Kaplan, Andreas M.
1
Keithley, Don
1
Kilian, Thomas
1
Kolbe, Lutz
1
Koskina, Aikaterini
1
Kurt, Yusuf
1
Lebherz, Philipp R.
1
Lee, Hsin-Yun
1
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European management journal
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
193
The service industries journal
185
Journal of strategic marketing
171
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
The journal of product & brand management
111
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Cogent business & management
103
Journal of retailing
103
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
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ECONIS (ZBW)
27
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21
Improving the performance of business models with relationship marketing efforts - an entrepreneurial perspective
Brettel, Malte
;
Strese, Steffen
;
Flatten, Tessa
- In:
European management journal
30
(
2012
)
2
,
pp. 85-98
Persistent link: https://www.econbiz.de/10009522411
Saved in:
22
Improving referral management by quantifying market mavens' word of mouth value
Walsh, Gianfranco
;
Elsner, Ralf
- In:
European management journal
30
(
2012
)
1
,
pp. 74-81
Persistent link: https://www.econbiz.de/10009490711
Saved in:
23
Emotion in a call centre SME : a case study of positive emotion management
Koskina, Aikaterini
;
Keithley, Don
- In:
European management journal
28
(
2010
)
3
,
pp. 208-219
Persistent link: https://www.econbiz.de/10003986718
Saved in:
24
A multi-layered approach to CRM implementation : an integration perspective
Finnegan, David J.
;
Currie, Wendy L.
- In:
European management journal
28
(
2010
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10003960924
Saved in:
25
A model to determine customer lifetime value in a retail banking context
Haenlein, Michael
;
Kaplan, Andreas M.
;
Beeser, Anemone J.
- In:
European management journal
25
(
2007
)
3
,
pp. 221-234
Persistent link: https://www.econbiz.de/10003494558
Saved in:
26
Self-service revisited : how to balance high-tech and high-touch in customer relationships
Salomann, Harald
;
Dous, Malte
;
Kolbe, Lutz
;
Brenner, Walter
- In:
European management journal
25
(
2007
)
4
,
pp. 310-319
Persistent link: https://www.econbiz.de/10003541514
Saved in:
27
How to sustain the customer experience : an overview of experience components to co-create value with the customer
Gentile, Chiara
;
Spiller, Nicola
;
Noci, Giuliano
- In:
European management journal
25
(
2007
)
5
,
pp. 395-410
Persistent link: https://www.econbiz.de/10003569655
Saved in:
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