//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of destination marketing & management"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Event"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Event
5
Event marketing
3
Event-Marketing
3
Sport event
3
Sportveranstaltung
3
Veranstaltung
3
Big event
2
Brand management
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Großveranstaltung
2
Markenführung
2
Netherlands
2
Niederlande
2
Sponsoring
2
Sponsorship
2
Sportmarketing
2
Sports marketing
2
Brand co-creation
1
Brand image
1
Business of sport
1
CSR
1
Cross-leveraging
1
Customer integration
1
Destination
1
Event brand authenticity
1
Event image
1
Event marketing effectiveness
1
Events
1
Experiential marketing
1
Festivals
1
Holiday behaviour
1
Internet marketing
1
Irony
1
Kundenintegration
1
Leisure industry
1
Markenimage
1
Measurement
1
Messung
1
Online-Marketing
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
5
Aufsatz im Buch
3
Book section
3
Language
All
English
5
Author
All
Almeida, António Manuel Martins de
1
Garrod, Brian
1
Gröppel-Klein, Andrea
1
He, Yawen
1
Koenigstorfer, Joerg
1
Lacey, Russell
1
Luonila, Mervi
1
Ma, Jianfeng
1
Scheinbaum, Angeline Close
1
Suomi, Kati
1
Tähtinen, Jaana
1
Uhrich, Sebastian
1
Zhang, Pan
1
more ...
less ...
Published in...
All
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
Journal of business research : JBR
Journal of destination marketing & management
Tourism management : research, policies, practice
11
International journal of event and festival management
10
Journal of hospitality marketing & management
9
International journal of contemporary hospitality management
4
International journal of risk assessment and management : IJRAM
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of travel and tourism marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Journal of advertising research
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Tourism economics : the business and finance of tourism and recreation
3
Tourism management perspectives : TMP
3
International Journal of Hospitality and Event Management
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of arts management
2
International journal of hospitality management
2
Tourism review : the official journal of the AIEST
2
American economic journal
1
Annals of tourism research empirical insights
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
Enlightening tourism : ET ; a pathmaking journal
1
European Sport management quarterly : ESMQ
1
European journal of industrial engineering : EJIE
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
European management journal
1
European research studies
1
Facta Universitatis / Series economics and organization / University of Niš
1
Human resource management review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Industry and innovation
1
Information economics and policy : IEP
1
Information technology and management
1
International journal of electronic finance : IJEF
1
International journal of entrepreneurship and small business
1
International journal of financial research
1
International journal of production research
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Perceived authenticity of hallmark event brands : conceptualization, measurement, and an integrative framework
He, Yawen
;
Ma, Jianfeng
;
Zhang, Pan
- In:
Journal of destination marketing & management
27
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014285216
Saved in:
2
Cross-leveraging synergistic benefits from across an event portfolio : empirical evidence from Madeira
Almeida, António Manuel Martins de
;
Garrod, Brian
- In:
Journal of destination marketing & management
21
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013041348
Saved in:
3
Ironic festival brand co-creation
Suomi, Kati
;
Luonila, Mervi
;
Tähtinen, Jaana
- In:
Journal of business research : JBR
106
(
2020
),
pp. 211-220
Persistent link: https://www.econbiz.de/10012158351
Saved in:
4
Event social responsibility : a note to improve outcomes for sponsors and events
Scheinbaum, Angeline Close
;
Lacey, Russell
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1982-1986
Persistent link: https://www.econbiz.de/10011384219
Saved in:
5
Leveraging sponsorship with corporate social responsibility
Uhrich, Sebastian
;
Koenigstorfer, Joerg
; …
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 2023-2029
Persistent link: https://www.econbiz.de/10010380080
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->