//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Fashion branding and communication : core strategies of European luxury brands"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
6
Markenführung
6
Brand
4
Markenartikel
4
Brand image
3
Consumer behaviour
3
Einzelhandel
3
Konsumentenverhalten
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
Retail trade
3
Brand communication
2
Brand extension
2
Luxury goods
2
Luxusgüter
2
Markentransfer
2
Artification
1
Bekleidungsindustrie
1
Brand architecture
1
Brand building strategy
1
Brand equity
1
Brand heritage
1
Brand identity
1
Brand innovation
1
Brand personality
1
Brand portfolio
1
Brand portfolio strategy
1
Brand promise
1
Clothing industry
1
Co-branding
1
Commoditization
1
Corporate Social Responsibility
1
Corporate branding
1
Corporate social responsibility
1
Designation of origin
1
Event marketing
1
Event-Marketing
1
Experiential marketing
1
Familienunternehmen
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Aufsatz im Buch
6
Book section
6
Language
All
English
6
Author
All
Cedrola, Elena
2
Ghaddar, Sarah
2
Masé, Stefania
2
Ostillio, Maria Carmela
2
Colurcio, Maria
1
Coluricio, Maria
1
Jin, Byoungho
1
Melia, Monia
1
Silchenko, Ksenia
1
more ...
less ...
Published in...
All
Fashion branding and communication : core strategies of European luxury brands
Journal of business research : JBR
854
The journal of brand management : an international journal
690
Journal of retailing and consumer services
467
The journal of product & brand management
434
SpringerLink / Bücher
379
Psychology & marketing
235
European journal of marketing : EJM
192
Asia Pacific journal of marketing and logistics
158
International journal of hospitality management
157
Journal of marketing communications
149
Journal of marketing management : MM
141
Marketing intelligence & planning
141
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
135
Journal of marketing
134
Industrial marketing management : the international journal for industrial and high-tech firms
132
Journal of strategic marketing
130
Tourism management : research, policies, practice
130
Journal of travel and tourism marketing
129
Journal of fashion marketing and management
127
Journal of advertising research
126
Journal of Business Research
112
International journal of advertising : the quarterly review of marketing communications
110
The IUP journal of brand management : IJBRM
109
Journal of the Academy of Marketing Science
108
Marketing letters : a journal of research in marketing
107
Springer eBook Collection
106
Journal of international consumer marketing
105
Innovatives Markenmanagement
97
Journal of marketing research : JMR
97
Journal of promotion management : JPM
97
The journal of consumer marketing
97
Journal of consumer research : JCR ; an interdisciplinary bimonthly
96
Research
96
Cogent business & management
93
International journal of advertising : the review of marketing communications
89
Journal of global marketing
89
Marketing Science
88
International marketing review
87
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
87
Journal of promotion management : innovations in planning and applied research
86
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Salvatore Ferragamo :
brand
heritage as main vector of
brand
extension and internationalization
Ostillio, Maria Carmela
;
Ghaddar, Sarah
- In:
Fashion branding and communication : core strategies of …
,
(pp. 73-99)
.
2017
Persistent link: https://www.econbiz.de/10012498307
Saved in:
2
Brands as core assets : trends and challenges of branding in fashion business
Jin, Byoungho
;
Cedrola, Elena
- In:
Fashion branding and communication : core strategies of …
,
(pp. 1-39)
.
2017
Persistent link: https://www.econbiz.de/10014547468
Saved in:
3
Harmont & Blaine : a successful dachshund to build the values and
brand
identity
Coluricio, Maria
;
Melia, Monia
;
Colurcio, Maria
- In:
Fashion branding and communication : core strategies of …
,
(pp. 41-72)
.
2017
Persistent link: https://www.econbiz.de/10014547469
Saved in:
4
The Prada trend :
brand
building at the intersection of design, art, technology, and retail experience
Masé, Stefania
;
Silchenko, Ksenia
- In:
Fashion branding and communication : core strategies of …
,
(pp. 125-153)
.
2017
Persistent link: https://www.econbiz.de/10012267945
Saved in:
5
Tod's : a global multi-
brand
company with a taste of tradition
Ostillio, Maria Carmela
;
Ghaddar, Sarah
- In:
Fashion branding and communication : core strategies of …
,
(pp. 101-123)
.
2017
Persistent link: https://www.econbiz.de/10012498445
Saved in:
6
Louis Vuitton's art-based strategy to communicate exclusivity and prestige
Masé, Stefania
;
Cedrola, Elena
- In:
Fashion branding and communication : core strategies of …
,
(pp. 155-184)
.
2017
Persistent link: https://www.econbiz.de/10012498568
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->