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~isPartOf:"Field guide to case study research in business-to-business marketing and purchasing"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Springer eBook Collection / Business and Economics"
~subject:"Digitale Plattform"
~subject:"Leistungsbündel"
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Search: subject:"B-to-B-Marketing"
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Digitale Plattform
Leistungsbündel
B-to-B-Marketing
136
Business-to-business marketing
136
Lieferantenmanagement
84
Supplier relationship management
84
Relationship marketing
37
Beziehungsmarketing
36
Salespeople
19
Verkauf
19
Verkaufspersonal
19
Selling
18
Electronic Commerce
16
Business-to-Business-Marketing
15
Deutschland
15
E-commerce
15
Germany
15
Consumer behaviour
14
Konsumentenverhalten
14
Brand management
13
Markenführung
13
Social Web
11
Social web
11
Digital platform
10
Innovation
9
Marketing management
9
Marketingmanagement
9
B2B
8
B2B marketing
8
Brand image
8
Business network
8
Customer satisfaction
8
Kundenzufriedenheit
8
Markenimage
8
Theorie
8
Theory
8
Unternehmensnetzwerk
8
Betriebliche Wertschöpfung
7
Business-to-business
7
Customer value
7
Digitalisierung
7
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2
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Aufsatz in Zeitschrift
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Aufsatzsammlung
1
Case study
1
Fallstudie
1
Konferenzschrift
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English
11
German
4
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Adamson, Brent
1
Alexander, Matthew
1
Belhadi, Amine
1
Benkhati, Imane
1
Bertini, Marco
1
Biggemann, Sergio
1
Blasco-Arcas, Lorena
1
Chen, Tom
1
Chung, Henry F. L.
1
Deng, Ziliang
1
Dixon, Matthew
1
Fan, Mengli
1
Fließ, Sabine
1
Guo, Shoujia
1
Gupta, Shivam
1
Hao, Andy
1
He, Jiaxun
1
Holmlund, Maria
1
Huang, Yi
1
Jacob, Frank
1
Jonas, Julia M.
1
Kamble, Sachin S.
1
Kleinaltenkamp, Michael
1
Kowalkowski, Christian
1
Liu, Yulong
1
Mangla, Sachin Kumar
1
Mao, Hongyi
1
Pacheco, Diego Augusto de Jesus
1
Paul, Justin
1
Peruchi, Diego Falcão
1
Raithel, Sascha
1
Rühlig, Ralph
1
Schwengber ten Caten, Carla
1
Shree, Deep
1
Singh, Rajesh K.
1
Slepniov, Dmitrij
1
Struwe, Sascha
1
Sörhammar, David
1
Tavassoli, Nader T.
1
Todeschini, Bruna Villa
1
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Field guide to case study research in business-to-business marketing and purchasing
Harvard-Business-Manager : das Wissen der Besten
Journal of business research : JBR
Springer eBook Collection / Business and Economics
Industrial marketing management : the international journal for industrial and high-tech firms
33
SpringerLink / Bücher
6
The journal of business & industrial marketing
6
Marketing von Solutions : innovative Ansätze und Best Practices
5
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
3
Journal of business-to-business marketing
3
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Electronic markets : the international journal on networked business
2
Europäische Hochschulschriften / 5
2
Gabler Research
2
Harvard business review : HBR
2
Innovatives Industriegütermarketing
2
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
International journal of business environment : IJBE
2
International journal of networking and virtual organisations : IJNVO
2
International journal of technology management : IJTM
2
Journal of marketing
2
Journal of service management
2
Journal of service research
2
Journal of the Academy of Marketing Science
2
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
2
Produktivität von Customization Services : Messung, Bewertung und Steuerung am Beispiel industrieller Dienstleistungen
2
Research
2
Serviceinnovationen in Industrieunternehmen erfolgreich umsetzen : neue Geschäftspotenziale gezielt durch Dienstleistungen ausschöpfen
2
AIM Research working paper series
1
Absatzwirtschaft
1
Arbeitsbericht / Institut für Unternehmensführung und Unternehmensforschung, Ruhr-Universität Bochum
1
Arbeitspapiere aus der Fakultät für Wirtschaftsingenieurwesen / Hochschule Mannheim
1
Brand the Future : systematische Markenentwicklung im B2B
1
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
Copernican Journal of Finance & Accounting : CJF&A
1
Customer Experience : Forum Dienstleistungsmanagement
1
DUV / Wirtschaftswissenschaft
1
Die Betriebswirtschaft : DBW
1
Dienstleistungsmanagement in der Investitionsgüterindustrie : Services erfolgreich entwickeln, steuern und vertreiben
1
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Source
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ECONIS (ZBW)
15
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1
Joint forward contract negotiation : the role of B2B procurement platforms
Fan, Mengli
;
Xing, Wei
;
Huang, Yi
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014383051
Saved in:
2
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
3
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
Saved in:
4
Moving towards digital platforms revolution? : antecedents, determinants and conceptual framework for offline B2B networks
Peruchi, Diego Falcão
;
Pacheco, Diego Augusto de Jesus
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 344-363
Persistent link: https://www.econbiz.de/10013168297
Saved in:
5
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
6
When and how mobile payment platform complementors matter in cross-border B2B e-commerce ecosystems? : an integration of process and modularization analysis
Wu, Mian
;
Liu, Yulong
;
Chung, Henry F. L.
;
Guo, Shoujia
- In:
Journal of business research : JBR
139
(
2022
),
pp. 843-854
Persistent link: https://www.econbiz.de/10013194420
Saved in:
7
How B2B platform improves buyers' performance : insights into platform's substitution effect
Zhou, Liying
;
Mao, Hongyi
;
Zhao, Taiyang
;
Wang, Valerie …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 72-80
Persistent link: https://www.econbiz.de/10013194509
Saved in:
8
Digital platforms for business-to-business markets : a systematic review and future research agenda
Shree, Deep
;
Singh, Rajesh K.
;
Paul, Justin
;
Hao, Andy
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 354-365
Persistent link: https://www.econbiz.de/10012665785
Saved in:
9
Organizing actor engagement : a platform perspective
Blasco-Arcas, Lorena
;
Alexander, Matthew
;
Sörhammar, David
- In:
Journal of business research : JBR
118
(
2020
),
pp. 74-85
Persistent link: https://www.econbiz.de/10012287589
Saved in:
10
Organizational behavior in innovation, marketing, and purchasing in business service contexts : an agenda for academic inquiry
Holmlund, Maria
;
Kowalkowski, Christian
;
Biggemann, Sergio
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2457-2462
Persistent link: https://www.econbiz.de/10011491056
Saved in:
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