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~isPartOf:"Foreign trade review : quarterly journal of Indian Institute of Foreign Trade"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of services marketing"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Branding"
~subject:"Consumer behaviour"
~subject:"Digitization"
~subject:"Systematic literature review"
~type_genre:"Article in journal"
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Branding
Consumer behaviour
Digitization
Systematic literature review
Konsumentenverhalten
23
Relationship marketing
12
Beziehungsmarketing
11
Bibliometrics
10
Bibliometrie
10
Brand management
7
Markenführung
7
Brand image
6
Digitalisierung
6
Markenimage
6
Dienstleistungsqualität
5
Service quality
5
Customer integration
4
Customer satisfaction
4
Kundenintegration
4
Kundenzufriedenheit
4
Viral marketing
4
Virales Marketing
4
Beschwerdemanagement
3
Brand
3
Complaint management
3
Confidence
3
Corporate reputation
3
E-commerce
3
Einzelhandel
3
Electronic Commerce
3
Emotion
3
Entrepreneurship
3
Entrepreneurship approach
3
Firmenimage
3
Großbritannien
3
Innovation
3
Personality psychology
3
Persönlichkeitspsychologie
3
Retail trade
3
Social Web
3
Social web
3
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25
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Article
31
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Article in journal
Aufsatz in Zeitschrift
31
Language
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English
Spanish
Author
All
Beatty, Sharon E.
Paul, Justin
Roy, Sanjit
Laroche, Michel
27
Ko, Eunju
23
Cleveland, Mark
16
Mattila, Anna S.
15
Diamantopoulos, Adamantios
14
Sharma, Piyush
14
Valette-Florence, Pierre
14
Bartikowski, Boris
12
Filieri, Raffaele
12
Richard, Marie-Odile
12
Parida, Vinit
11
Septianto, Felix
11
Teng, Lefa
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Mariani, Marcello M.
10
Seo, Yuri
10
Vrontis, Demetris
10
Chebat, Jean-Charles
9
Das, Gopal
9
Gupta, Suraksha
9
Kukar-Kinney, Monika
9
Oghazi, Pejvak
9
Shukla, Paurav
9
Veloutsou, Cleopatra
9
Choi, Jeonghye
8
Melewar, T. C.
8
Merchant, Altaf
8
Pereira, Vijay
8
Wong, IpKin Anthony
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Foroudi, Pantea
7
Geuens, Maggie
7
Gustafsson, Anders
7
Kim, Kyung Hoon
7
Klaus, Philipp
7
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Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
Journal of business research : JBR
The journal of services marketing
Journal of retailing and consumer services
15
European management journal
5
International journal of consumer studies
5
Journal of strategic marketing
5
Technological forecasting & social change : an international journal
5
Business strategy and the environment
3
International journal of market research
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice
3
Asia Pacific journal of marketing and logistics
2
European journal of marketing
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Psychology & marketing
2
Asian journal of business ethics : AJBE
1
British journal of management
1
Electronic commerce research
1
European journal of marketing : EJM
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management
1
International journal of contemporary hospitality management
1
International marketing review
1
Journal of consumer behaviour
1
Journal of innovation & knowledge : JIK
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of retailing
1
Journal of service research : JSR
1
Journal of service theory and practice
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The journal of consumer marketing
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
31
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1
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10
of
31
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articles prioritized
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date (oldest first)
1
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
2
Foreign market entry modes of family firms : a review and research agenda
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014546972
Saved in:
3
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
4
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
5
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
6
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
7
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
8
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
9
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
10
Cultural personal values and switching costs perceptions : beyond Hofstede
Blut, Markus
;
Beatty, Sharon E.
;
Northington, William Magnus
- In:
Journal of business research : JBR
150
(
2022
),
pp. 339-353
Persistent link: https://www.econbiz.de/10013365721
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