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~isPartOf:"Forschungsberichte des Fachbereichs Agrarwirtschaft Soest, Fachhochschule Südwestfalen, Hochschule für Technik und Wirtschaft"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Distribution channel"
~subject:"Marketing management"
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Forschungsberichte des Fachbereichs Agrarwirtschaft Soest, Fachhochschule Südwestfalen, Hochschule für Technik und Wirtschaft
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
The journal of business & industrial marketing
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
7
Journal of business research : JBR
4
Journal of marketing research : JMR
4
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4
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3
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Aktuelle Fragen in der Versicherungswirtschaft : mit Beiträgen zu den Themen - Zukunftsfragen der deutschen Lebensversicherungswirtschaft - Kapitalanlagerisiken im langfristigen Geschäft - Fondsmodelle in der GKV - Wertorientierte Steuerung in der Rückversicherung - Chancen und Perspektiven...
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of production economics
2
Journal of global marketing
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Journal of marketing
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Journal of retailing
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Journal of the Academy of Marketing Science
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Market : review for marketing theory and practice
2
Marketing intelligence & planning
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Research paper series / Stanford Graduate School of Business
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Technischer Vertrieb
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1
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
1
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1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
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ECONIS (ZBW)
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1
Selling to enabled purchasers : the effect of perceived supply risk and profit impact on the buyer-seller interaction
Paesbrugghe, Bert
;
Vuori, Johanna
;
Kock, Heidi
- In:
The journal of business & industrial marketing
37
(
2022
)
5
,
pp. 1012-1024
Persistent link: https://www.econbiz.de/10013399847
Saved in:
2
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
3
Catalogue as a tool for reinforcing habits : empirical evidence from a multichannel retailer
Mark, Tanya
;
Bulla, Jan
;
Niraj, Rakesh
;
Bulla, Ingo
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 528-541
Persistent link: https://www.econbiz.de/10012152461
Saved in:
4
Basket composition and choice among direct channels : a latent state model of shopping costs
Kalyanam, Kirthi
;
Lenk, Peter J.
;
Rhee, Eddie
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 69-88
Persistent link: https://www.econbiz.de/10011743777
Saved in:
5
The effects of channel experiences and direct marketing on customer retention in multichannel settings
Chang, Chun-Wei
;
Zhang, Jonathan Z.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 70-90
Persistent link: https://www.econbiz.de/10011615980
Saved in:
6
Special issue: Mobile marketing
Shankar, Venkatesh
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011489400
Saved in:
7
Time for marketing to really get direct about creating value
Greco, John A.
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 13-18)
.
2010
Persistent link: https://www.econbiz.de/10003914058
Saved in:
8
Media allocation for a mass networking era
Schultz, Don
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 33-48)
.
2010
Persistent link: https://www.econbiz.de/10003914062
Saved in:
9
Mobile: holding iDirect in the palm of your customer's hand
Becker, Michael
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 95-122)
.
2010
Persistent link: https://www.econbiz.de/10003914067
Saved in:
10
Conversation: what matters most for marketers now
Jaffe, Joseph
;
Verdino, Greg
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 153-165)
.
2010
Persistent link: https://www.econbiz.de/10003914072
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