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~isPartOf:"Forschungsberichte des Fachbereichs Agrarwirtschaft Soest, Fachhochschule Südwestfalen, Hochschule für Technik und Wirtschaft"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Distribution channel"
~subject:"Theory"
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Forschungsberichte des Fachbereichs Agrarwirtschaft Soest, Fachhochschule Südwestfalen, Hochschule für Technik und Wirtschaft
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
The journal of business & industrial marketing
Direct marketing : an international journal
5
European journal of operational research : EJOR
5
Springer eBook Collection / Business and Economics
5
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4
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4
Beiträge des Instituts für Empirische Wirtschaftsforschung
3
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
3
Europäische Hochschulschriften / 5
3
Technischer Vertrieb
3
Thünen-series of applied economic theory : working paper
3
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
2
Aktuelle Fragen in der Versicherungswirtschaft : mit Beiträgen zu den Themen - Zukunftsfragen der deutschen Lebensversicherungswirtschaft - Kapitalanlagerisiken im langfristigen Geschäft - Fondsmodelle in der GKV - Wertorientierte Steuerung in der Rückversicherung - Chancen und Perspektiven...
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Basler Schriften zum Marketing
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Berichte aus der Betriebswirtschaft
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Direkt-Marketing
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Econometric models in marketing
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Entscheidungsunterstützung für ökonomische Probleme
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International journal of production economics
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Journal of retailing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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NBER working paper series
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Rotterdam Institute for Business Economic Studies
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
2
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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The marketing review
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Tinbergen Institute research series
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2
Advances in business and management forecasting
1
Agricultural economics : the journal of the International Association of Agricultural Economists
1
American journal of agricultural economics
1
Arbeitspapier / Westfälische Wilhelms-Universität Münster, Marketing Centrum Münster
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ECONIS (ZBW)
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1
Selling to enabled purchasers : the effect of perceived supply risk and profit impact on the buyer-seller interaction
Paesbrugghe, Bert
;
Vuori, Johanna
;
Kock, Heidi
- In:
The journal of business & industrial marketing
37
(
2022
)
5
,
pp. 1012-1024
Persistent link: https://www.econbiz.de/10013399847
Saved in:
2
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
3
LSTM response models for direct marketing analytics : replacing feature engineering with deep learning
Sarkar, Mainak
;
De Bruyn, Arnaud
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 80-95
Persistent link: https://www.econbiz.de/10012502848
Saved in:
4
Catalogue as a tool for reinforcing habits : empirical evidence from a multichannel retailer
Mark, Tanya
;
Bulla, Jan
;
Niraj, Rakesh
;
Bulla, Ingo
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 528-541
Persistent link: https://www.econbiz.de/10012152461
Saved in:
5
Basket composition and choice among direct channels : a latent state model of shopping costs
Kalyanam, Kirthi
;
Lenk, Peter J.
;
Rhee, Eddie
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 69-88
Persistent link: https://www.econbiz.de/10011743777
Saved in:
6
The effects of channel experiences and direct marketing on customer retention in multichannel settings
Chang, Chun-Wei
;
Zhang, Jonathan Z.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 70-90
Persistent link: https://www.econbiz.de/10011615980
Saved in:
7
Targeting high value customers while under resource constraint : partial order constrained optimization with genetic algorithm
Cui, Geng
;
Wong, Man Leung
;
Wan, Xiang
- In:
Journal of interactive marketing : a quarterly …
29
(
2015
),
pp. 27-37
Persistent link: https://www.econbiz.de/10010509552
Saved in:
8
Media allocation for a mass networking era
Schultz, Don
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 33-48)
.
2010
Persistent link: https://www.econbiz.de/10003914062
Saved in:
9
Conversation: what matters most for marketers now
Jaffe, Joseph
;
Verdino, Greg
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 153-165)
.
2010
Persistent link: https://www.econbiz.de/10003914072
Saved in:
10
Möglichkeiten und Grenzen der nachhaltigen Kundenbindung bei der Direktvermarktung landwirtschaftlicher Produkte in NRW
Hensche, Hans-Ulrich
-
2006
Persistent link: https://www.econbiz.de/10012878053
Saved in:
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