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~isPartOf:"Fortune"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"PC-Praxis"
~subject:"Markenimage"
~subject:"Sharing economy"
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Markenimage
Sharing economy
Consumer behaviour
473
Konsumentenverhalten
473
Social Web
452
Social web
452
Internet marketing
320
Online-Marketing
320
Online retailing
212
Online-Handel
212
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Benoit, Sabine
3
Dwivedi, Yogesh Kumar
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Tiago, Flávio Borges
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Tiago, Maria Teresa Borges
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Aiello, Gaetano
2
Akbar, Payam
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2
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2
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Fortune
Journal of business research : JBR
PC-Praxis
Journal of retailing and consumer services
69
International journal of hospitality management
54
The journal of product & brand management
49
International journal of internet marketing and advertising : IJIMA
48
The journal of brand management : an international journal
45
Technological forecasting & social change : an international journal
39
Tourism management : research, policies, practice
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
International journal of contemporary hospitality management
28
Cogent business & management
23
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
23
Springer eBook Collection
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of promotion management : innovations in planning and applied research
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
Journal of marketing communications
19
Asia Pacific journal of marketing and logistics
18
Psychology & marketing
18
Journal of internet commerce
17
Journal of marketing
17
Journal of travel and tourism marketing
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Marketing intelligence & planning
15
Tourism management perspectives : TMP
15
International journal of advertising : the review of marketing communications
14
Journal of marketing theory and practice : JMTP
14
SpringerLink / Bücher
14
International journal of consumer studies
13
Journal of innovation & knowledge : JIK
13
Journal of promotion management : JPM
13
Business horizons
12
Discussion paper / International Transport Forum
12
International journal of advertising : the quarterly review of marketing communications
12
International journal of business and globalisation : IJBG
12
International journal of electronic marketing and retailing : IJEMR
12
Journal of marketing management : MM
12
Journal of strategic marketing
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
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ECONIS (ZBW)
141
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141
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1
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
2
Business model change and internationalization in the sharing economy
Thornton, Heidi Coral
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014535027
Saved in:
3
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
Saved in:
4
Preventing bypass on sharing economy platforms : the impact of message framing on users' bypass intention
Nguyen, Stephanie
;
Nicod, Lionel
;
Llosa, Sylvie
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555889
Saved in:
5
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
6
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
7
Exploring the drivers of customers' brand attitudes of online travel agency services : a text-mining based approach
Ray, Arghya
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Journal of business research : JBR
128
(
2021
),
pp. 391-404
Persistent link: https://www.econbiz.de/10012494465
Saved in:
8
Unpacking the complex interactions among customers in online fan pages
Farmaki, Anna
;
Olya, Hossein
;
Taheri, Babak
- In:
Journal of business research : JBR
125
(
2021
),
pp. 164-176
Persistent link: https://www.econbiz.de/10012494061
Saved in:
9
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
10
It takes two to tango : the role of interactivity in enhancing customer engagement on sharing economy platforms
Yuan, Ruizhi
;
Chen, Yanyan
;
Mandler, Timo
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014552020
Saved in:
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