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~isPartOf:"Fortune"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"PC-Praxis"
~subject:"Markenimage"
~subject:"Soziales Netzwerk"
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Markenimage
Soziales Netzwerk
Consumer behaviour
473
Konsumentenverhalten
473
Social Web
452
Social web
452
Internet marketing
320
Online-Marketing
320
Online retailing
212
Online-Handel
212
Beziehungsmarketing
152
Relationship marketing
152
E-commerce
148
Electronic Commerce
148
Brand management
130
Markenführung
130
Viral marketing
130
Virales Marketing
130
Social media
122
Brand image
84
Customer integration
63
Kundenintegration
63
Digital platform
62
Digitale Plattform
62
Advertising effects
60
Werbewirkung
60
Social network
58
Sharing economy
57
Share Economy
56
Einzelhandel
55
Retail trade
55
Digitalisierung
53
Digitization
53
Internet
52
Brand
51
Customer satisfaction
48
Kundenzufriedenheit
48
Markenartikel
46
Innovation
45
Advertising
44
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Article
138
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138
Aufsatz in Zeitschrift
138
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English
138
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Krishen, Anjala S.
4
Agarwal, Shaurya
3
Berezan, Orie
3
Kachroo, Pushkin
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Aiello, Gaetano
2
Augusto, Mário Gomes
2
Black, Iain
2
Dwivedi, Yogesh Kumar
2
Foroudi, Pantea
2
Gascó, José
2
Ghosh, Tathagata
2
Gonzalez, Reyes
2
Huarng, Kun-Huang
2
Islam, Nazrul
2
Llopis, Juan
2
Pantano, Eleonora
2
Reijmersdal, Eva A. van
2
Schlegelmilch, Bodo B.
2
Sreejesh, S.
2
Torres, Pedro M.
2
Veloutsou, Cleopatra
2
Wang, Shuman
2
Yoon, Sukki
2
Abosag, Ibrahim
1
Ageeva, Elena
1
Akarsu, Tugra Nazlil
1
Aloini, Davide
1
Ameen, Nisreen
1
Amini, Mehdi
1
André, Ana Raquel
1
Arcagni, Alberto
1
Arora, Anshu
1
Arruda, Carolina
1
Arslanagić-Kalajdžić, Maja
1
Asamoah, Daniel Adomako
1
Astakhova, Marina
1
Audrezet, Alice
1
Azam, Akbar
1
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Fortune
Journal of business research : JBR
PC-Praxis
Journal of retailing and consumer services
74
International journal of internet marketing and advertising : IJIMA
62
Technological forecasting & social change : an international journal
58
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
56
The journal of product & brand management
50
The journal of brand management : an international journal
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Management science : journal of the Institute for Operations Research and the Management Sciences
28
International journal of business information systems : IJBIS
27
Journal of marketing communications
27
SpringerLink / Bücher
27
Cogent business & management
26
Electronic commerce research
26
Journal of management information systems : JMIS
26
Tourism management : research, policies, practice
25
Journal of internet commerce
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
International journal of hospitality management
22
Information systems research : ISR
21
Journal of promotion management : innovations in planning and applied research
21
Journal of electronic commerce research : JECR
20
Management information systems : mis quarterly
20
Psychology & marketing
20
Asia Pacific journal of marketing and logistics
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Journal of marketing
18
Journal of marketing management : MM
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Business horizons
17
International journal of advertising : the quarterly review of marketing communications
17
International journal of advertising : the review of marketing communications
17
Marketing intelligence & planning
17
European journal of marketing : EJM
16
Journal of organizational computing and electronic commerce
16
Electronic commerce research and applications
15
Industrial marketing management : the international journal for industrial and high-tech firms
15
International journal of electronic commerce : IJEC
15
International journal of e-business research : an official publication of the Information Resources Management Association
14
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ECONIS (ZBW)
138
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138
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1
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
2
How rating mechanisms shape user search, quality inference and engagement in online platforms : experimental evidence
Foster, Joshua
- In:
Journal of business research : JBR
142
(
2022
),
pp. 791-807
Persistent link: https://www.econbiz.de/10013168461
Saved in:
3
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
4
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
5
Exploring the drivers of customers' brand attitudes of online travel agency services : a text-mining based approach
Ray, Arghya
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Journal of business research : JBR
128
(
2021
),
pp. 391-404
Persistent link: https://www.econbiz.de/10012494465
Saved in:
6
From social networking to willingness to disclose personal data when shopping online : modelling in the context of social exchange theory
Urbonavicius, Sigitas
;
Degutis, Mindaugas
;
Zimaitis, Ignas
- In:
Journal of business research : JBR
136
(
2021
),
pp. 76-85
Persistent link: https://www.econbiz.de/10012663281
Saved in:
7
Unpacking the complex interactions among customers in online fan pages
Farmaki, Anna
;
Olya, Hossein
;
Taheri, Babak
- In:
Journal of business research : JBR
125
(
2021
),
pp. 164-176
Persistent link: https://www.econbiz.de/10012494061
Saved in:
8
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
9
Perception is reality... : how digital retail environments influence brand perceptions through presence
Cowan, Kirsten
;
Spielmann, Nathalie
;
Horn, Esther
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 86-96
Persistent link: https://www.econbiz.de/10012430468
Saved in:
10
Former customers' e-WOM in social media platforms : an investigation of motives, network size and social ties
Azer, Jaylan
;
Ranaweera, Chatura
- In:
Journal of business research : JBR
146
(
2022
),
pp. 118-133
Persistent link: https://www.econbiz.de/10013271382
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