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~isPartOf:"Fundamentals of marketing research ; Vol. 1"
~isPartOf:"Journal of fashion marketing and management"
~person:"Khare, Arpita"
~person:"Kim, HaeJung"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"B-to-B-Marketing"
~subject:"Beziehungsmarketing"
~subject:"Celebrity"
~subject:"Green clothing"
~subject:"Implicit measurement"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
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B-to-B-Marketing
Beziehungsmarketing
Celebrity
Green clothing
Implicit measurement
Konsumentenverhalten
Theorie
Consumer behaviour
4
Brand management
3
Fashion
3
Markenführung
3
Market research
3
Marktforschung
3
Mode
3
Theory
3
Bekleidungsindustrie
2
Brand image
2
Clothing industry
2
Luxury goods
2
Luxusgüter
2
Markenimage
2
Marketing theory
2
Marketingtheorie
2
Bekleidung
1
Brand
1
Brand extension
1
Brand loyalty
1
Celebrity endorsement
1
Celebrity-Werbung
1
Clothing
1
Country of origin
1
Designation of origin
1
Environmental consciousness
1
Gesellschaft
1
Green attitudes
1
Green clothing involvement
1
Green clothing purchase behavior
1
Green marketing
1
Herkunftsbezeichnung
1
Implicit association test (IAT)
1
India
1
Indien
1
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Khare, Arpita
Kim, HaeJung
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
Kim, Jieun
3
Peterson, Mark A.
3
Phau, Ian
3
Kang, Ju-Young M.
2
Kim, Jiyoung
2
Lee, Hyun-hwa
2
Lee, Yuri
2
Lennon, Sharron J.
2
Agrawal, Durgesh Kumar
1
Ahn, SooKyoung
1
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1
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1
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1
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1
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1
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Behrens, Stefan
1
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Chang, Hyo Jung
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Cheah, Isaac
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Childs, Michelle L.
1
Cho, Eunjoo
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Cho, Hyeon Jeong
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Fundamentals of marketing research ; Vol. 1
Journal of fashion marketing and management
Schriftenreihe Marketing, Management
27
Arbeitspapier / Institut für Marketing, Universität Mannheim
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
SAGE library in marketing
7
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Review of marketing research
6
Journal of international consumer marketing
5
Marketing : ZFP ; journal of research and management
5
The journal of brand management : an international journal
5
Journal of business research : JBR
4
Journal of retailing and consumer services
4
Psychology & marketing
4
Theorie und Forschung
4
Theorie und Forschung / Wirtschaftswissenschaften
4
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Journal of business-to-business marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
International journal of Indian culture and business management
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Marketing intelligence & planning
2
Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
2
Research and the development of pedagogical materials : working papers
2
Schriftenreihe Marketing Management
2
Springer eBook Collection / Business and Economics
2
Zeitschrift für Energiewirtschaft : ZfE
2
AMS review : official publication of the Academy of Marketing Science
1
Beiträge der Fachhochschule für Wirtschaft
1
Betriebswirtschaft in Studium und Praxis
1
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Emerald insight
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
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ECONIS (ZBW)
7
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date (oldest first)
1
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior
Khare, Arpita
;
Sadachar, Amrut
;
Chakraborty, Swagata
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 676-699
Persistent link: https://www.econbiz.de/10013384582
Saved in:
2
Helping
marketing
research earn a seat at the table for decision-making : an assessment and prescription for the future
Malhotra, Naresh K.
;
Peterson, Mark A.
;
Uslay, Can
-
2007
Persistent link: https://www.econbiz.de/10003538084
Saved in:
3
Marketing
research in the New Millennium : emerging issues and trends
Malhotra, Naresh K.
;
Peterson, Mark A.
-
2007
Persistent link: https://www.econbiz.de/10003538073
Saved in:
4
Marketing
research : a state-of-the-art review and directions for the twenty-first century
Malhotra, Naresh K.
;
Peterson, Mark A.
;
Kleiser, Susan Bardi
-
2007
Persistent link: https://www.econbiz.de/10003538167
Saved in:
5
Impacts of country images on luxury fashion brand : facilitating with the brand resonance model
Jung, Hye Jung
;
Lee, Yuri
;
Kim, HaeJung
;
Yang, Heesoon
- In:
Journal of fashion marketing and management
18
(
2014
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10010384280
Saved in:
6
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
7
Fashion collaboration or collision? : examining the match-up effect in co-
marketing
alliances
Ahn, SooKyoung
;
Kim, HaeJung
;
Forney, Judith A.
- In:
Journal of fashion marketing and management
14
(
2010
)
1
,
pp. 6-20
Persistent link: https://www.econbiz.de/10003958634
Saved in:
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