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~isPartOf:"Fundamentals of marketing research ; Vol. 1"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Decision under uncertainty"
~subject:"Entscheidung unter Unsicherheit"
~subject:"Market research"
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Decision under uncertainty
Entscheidung unter Unsicherheit
Market research
Marketing management
65
Marketingmanagement
65
Theorie
23
Theory
23
Consumer behaviour
9
Innovation
9
Konsumentenverhalten
9
Preismanagement
9
Pricing strategy
9
Competitive strategy
8
Marktforschung
8
Wettbewerbsstrategie
8
Brand
7
Distribution channel
7
Markenartikel
7
Market entry
7
Markteintritt
7
Vertriebsweg
7
Beziehungsmarketing
5
Game theory
5
Relationship marketing
5
Spieltheorie
5
competitive strategy
5
Operations Research
4
Operations research
4
Preisdifferenzierung
4
Preiswettbewerb
4
Price competition
4
Price discrimination
4
USA
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United States
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game theory
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marketing strategy
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price discrimination
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Choi, Seung-chan
2
DeSarbo, Wayne
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Harker, Patrick T.
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Bradlow, Eric T.
1
Ching, Andrew
1
Diamantopoulos, Adamantios
1
Feit, Elea McDonnell
1
Gómez, Miguel I.
1
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1
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1
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1
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1
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1
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1
Rao, Vithala R.
1
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1
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1
Urban, Glen L.
1
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1
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Fundamentals of marketing research ; Vol. 1
Management science : journal of the Institute for Operations Research and the Management Sciences
Europäische Hochschulschriften / 5
11
Journal of the Academy of Marketing Science
10
Marketing intelligence & planning
9
Gabler Edition Wissenschaft
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
5
Journal of marketing research : JMR
5
Review of marketing research
5
Entscheidungsunterstützung für ökonomische Probleme
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of business economics : JBE
4
Journal of business-to-business marketing
4
Journal of strategic marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
AMS review : official publication of the Academy of Marketing Science
3
Berichte aus der Betriebswirtschaft
3
DUV : Wirtschaftswissenschaft
3
Die Betriebswirtschaft : DBW
3
International journal of wine business research : IJWBR
3
Journal of marketing management : MM
3
Journal of retailing and consumer services
3
Management research review
3
Marketing letters : a journal of research in marketing
3
Marketing theory
3
SpringerLink / Bücher
3
UTB / Management
3
Applied Marketing Science / Angewandte Marketingforschung
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Bank-Archiv : Zeitschrift für das gesamte Bank- und Börsenwesen : journal of banking and financial research
2
Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
2
De Gruyter Studium
2
De Gruyter eBook-Paket Wirtschaftswissenschaften
2
Decision sciences : DS
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
European journal of operational research : EJOR
2
Faculty & research / Insead : working paper series
2
Fundamentals of marketing research ; Vol. 6
2
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ECONIS (ZBW)
11
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1
Measuring multichannel advertising response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
Saved in:
2
Trade promotion decisions under demand uncertainty : a market experiment approach
Hong, Yuan
;
Gómez, Miguel I.
;
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1709-1724
Persistent link: https://www.econbiz.de/10009784104
Saved in:
3
Measuring the informative and persuasive roles of detailing on prescribing decisions
Ching, Andrew
;
Ishihara, Masakazu
- In:
Management science : journal of the Institute for …
58
(
2012
)
7
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10009578305
Saved in:
4
Advance selling when consumers regret
Nasiry, Javad
;
Popescu, Ioana
- In:
Management science : journal of the Institute for …
58
(
2012
)
6
,
pp. 1160-1177
Persistent link: https://www.econbiz.de/10009563500
Saved in:
5
Helping marketing research earn a seat at the table for decision-making : an assessment and prescription for the future
Malhotra, Naresh K.
;
Peterson, Mark A.
;
Uslay, Can
-
2007
Persistent link: https://www.econbiz.de/10003538084
Saved in:
6
Marketing research activity and company performance : evidence from manufacturing industry
Hart, Susan
;
Diamantopoulos, Adamantios
-
2007
Persistent link: https://www.econbiz.de/10003538156
Saved in:
7
Oh no, the consultants are coming!
Simmnons, Sid
;
Lovejoy, Angela
-
2007
Persistent link: https://www.econbiz.de/10003538171
Saved in:
8
A numerical approach to deriving long-run equilibrium solutions in spatial positioning models
Choi, Seung-chan
- In:
Management science : journal of the Institute for …
38
(
1992
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10001121829
Saved in:
9
Product positioning under price competition
Choi, Seung-chan
- In:
Management science : journal of the Institute for …
36
(
1990
)
2
,
pp. 175-199
Persistent link: https://www.econbiz.de/10001083693
Saved in:
10
Prelaunch forecasting of new automobiles
Urban, Glen L.
- In:
Management science : journal of the Institute for …
36
(
1990
)
4
,
pp. 401-421
Persistent link: https://www.econbiz.de/10001083747
Saved in:
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