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~isPartOf:"GITAM journal of management : a quarterly publication of GITAM Institute of Management"
~isPartOf:"Marketing intelligence & planning"
~subject:"Konsumentenverhalten"
~subject:"Werbeträger"
~type_genre:"Article in journal"
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Search: subject_exact:"Advertising media"
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Konsumentenverhalten
Werbeträger
Advertising media
4
Consumer behaviour
3
Advertising effects
2
Werbewirkung
2
Advertising
1
Advertising planning
1
Celebrity endorsement
1
Celebrity endorsements
1
Celebrity-Werbung
1
Cosmetics industry
1
Durable
1
FMCG
1
Factor analysis
1
Faktorenanalyse
1
Fernsehwerbung
1
India
1
Indien
1
Indonesia
1
Indonesien
1
Korea
1
Kosmetikindustrie
1
Measurement
1
Men
1
Messung
1
Männer
1
National culture
1
Nationalkultur
1
Product Placement
1
Product placement
1
Religion
1
Sachin Tendulkar
1
South Korea
1
Südkorea
1
Television advertising
1
USA
1
United States
1
Werbeplanung
1
Werbung
1
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Article
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Article in journal
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4
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English
4
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De Gregorio, Federico
1
Dix, Steve
1
Han, WoongHee
1
Kim, DongTae
1
Kim, Jaeil
1
Lee, Taejun David
1
Paramita, Widya
1
Phau, Ian
1
Shanthi, P.
1
Sung, Yongjun
1
Thiyagarajan, S.
1
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
Marketing intelligence & planning
Journal of advertising research
13
Journal of marketing communications
7
Journal of advertising : official publication of the American Academy of Advertising
6
Media-Perspektiven
6
Journal of promotion management : JPM
5
International journal of industrial organization
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of media business studies
3
Psychology & marketing
3
The journal of brand management : an international journal
3
European journal of marketing : EJM
2
Group decision and negotiation
2
International journal of sport management and marketing : IJSMM
2
JMM : the international journal on media management
2
Journal of advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Tourism management : research, policies, practice
2
Young consumers : insight and ideas for responsible marketers
2
Academia : revista Latinoamericana de administración
1
Akzente
1
Applied economics letters
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Comparative economic research : Central and Eastern Europe
1
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Der Markt : international journal of marketing
1
Enterprise & society : the international journal of business history
1
European management journal
1
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
1
Harvard-Business-Manager : das Wissen der Besten
1
Health marketing quarterly
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of entrepreneurial venturing
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management practice : IJMP
1
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ECONIS (ZBW)
4
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1
Celebrity advertising in Indian visual media
Thiyagarajan, S.
;
Shanthi, P.
- In:
GITAM journal of management : a quarterly publication …
13
(
2015
)
1
,
pp. 182-190
Persistent link: https://www.econbiz.de/10011302378
Saved in:
2
Is beauty in the eye of the beholder? : gender and beauty in the cosmetics sector ; a comparative study of Indonesia and Korea
Kim, Jaeil
;
Han, WoongHee
;
Kim, DongTae
;
Paramita, Widya
- In:
Marketing intelligence & planning
31
(
2013
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10009751817
Saved in:
3
Cross-cultural challenges in product placement
Lee, Taejun David
;
Sung, Yongjun
;
De Gregorio, Federico
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 366-384
Persistent link: https://www.econbiz.de/10009384863
Saved in:
4
Measuring situational triggers of television channel switching
Dix, Steve
;
Phau, Ian
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 137-150
Persistent link: https://www.econbiz.de/10003989403
Saved in:
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