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~isPartOf:"GITAM journal of management : a quarterly publication of GITAM Institute of Management"
~isPartOf:"Psychology & marketing"
~subject:"Konsumentenverhalten"
~subject:"Werbeträger"
~type_genre:"Article in journal"
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Search: subject_exact:"Advertising media"
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Konsumentenverhalten
Werbeträger
Advertising media
4
Advertising effects
3
Werbewirkung
3
Celebrity endorsement
2
Celebrity-Werbung
2
Advertising
1
Brand
1
Brand image
1
Brand management
1
Celebrity endorsements
1
Consumer behaviour
1
Durable
1
Experiment
1
FMCG
1
India
1
Indien
1
Markenartikel
1
Markenführung
1
Markenimage
1
Personality psychology
1
Persönlichkeitspsychologie
1
Sachin Tendulkar
1
Werbung
1
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Article
4
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
4
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English
4
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Huang, Hazel H.
1
Mitchell, Vincent-Wayne
1
Mulder, Henriëtte
1
Priluck, Randi
1
Rosenaum-Elliott, Richard
1
Shanthi, P.
1
Siero, Frans W.
1
Stanley, Sarah M.
1
Stapel, Diederik A.
1
Thiyagarajan, S.
1
Till, Brian D.
1
Trampe, Debra
1
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
Psychology & marketing
Journal of advertising research
13
Journal of marketing communications
7
Journal of advertising : official publication of the American Academy of Advertising
6
Media-Perspektiven
6
Journal of promotion management : JPM
5
International journal of industrial organization
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of media business studies
3
Marketing intelligence & planning
3
The journal of brand management : an international journal
3
European journal of marketing : EJM
2
Group decision and negotiation
2
International journal of sport management and marketing : IJSMM
2
JMM : the international journal on media management
2
Journal of advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Tourism management : research, policies, practice
2
Young consumers : insight and ideas for responsible marketers
2
Academia : revista Latinoamericana de administración
1
Akzente
1
Applied economics letters
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Comparative economic research : Central and Eastern Europe
1
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Der Markt : international journal of marketing
1
Enterprise & society : the international journal of business history
1
European management journal
1
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
1
Harvard-Business-Manager : das Wissen der Besten
1
Health marketing quarterly
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of entrepreneurial venturing
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management practice : IJMP
1
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ECONIS (ZBW)
4
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1
Celebrity advertising in Indian visual media
Thiyagarajan, S.
;
Shanthi, P.
- In:
GITAM journal of management : a quarterly publication …
13
(
2015
)
1
,
pp. 182-190
Persistent link: https://www.econbiz.de/10011302378
Saved in:
2
Are consumer and brand personalities the same?
Huang, Hazel H.
;
Mitchell, Vincent-Wayne
; …
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 334-349
Persistent link: https://www.econbiz.de/10009547319
Saved in:
3
Beauty as a tool : the effect of model attractiveness, product relevance, and elaboration likelihood on advertising effectiveness
Trampe, Debra
;
Stapel, Diederik A.
;
Siero, Frans W.
; …
- In:
Psychology & marketing
27
(
2010
)
12
,
pp. 1101-1121
Persistent link: https://www.econbiz.de/10008760274
Saved in:
4
Classical conditioning and celebrity endorsers : an examination of belongingness and resistance to extinction
Till, Brian D.
;
Stanley, Sarah M.
;
Priluck, Randi
- In:
Psychology & marketing
25
(
2008
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10003735804
Saved in:
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