//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Harvard business review : HBR"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Firm performance"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B-to-B-Markenführung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Firm performance
B-to-B-Marketing
642
Business-to-business marketing
642
Lieferantenmanagement
350
Supplier relationship management
350
Beziehungsmarketing
160
Relationship marketing
160
Marketing management
92
Marketingmanagement
92
Business network
70
Unternehmensnetzwerk
70
Brand management
67
Markenführung
67
Selling
63
Verkauf
63
E-commerce
61
Electronic Commerce
61
B2B
54
Consumer behaviour
54
Konsumentenverhalten
54
Salespeople
54
Verkaufspersonal
54
Social Web
52
Social web
52
Brand image
49
Internet marketing
49
Markenimage
49
Online-Marketing
49
Value creation
46
Betriebliche Wertschöpfung
45
Customer value
39
Kundenwert
39
Bibliometrics
36
Bibliometrie
36
Marketing theory
36
Marketingtheorie
36
Innovation
32
USA
31
United States
31
Marketing
29
more ...
less ...
Online availability
All
Undetermined
19
Free
1
Type of publication
All
Article
29
Type of publication (narrower categories)
All
Article in journal
29
Aufsatz in Zeitschrift
29
Conference paper
1
Konferenzbeitrag
1
Language
All
English
29
Author
All
Henneberg, Stephan
3
Naudé, Peter
3
Bag, Surajit
2
Chatterjee, Sheshadri
2
Gupta, Shivam
2
Ngo, Liem Viet
2
Akhtar, Pervaiz
1
Akter, Shahriar
1
Arnett, Dennis B.
1
Awan, Usama
1
Cao, Guangming
1
Carmona-Lavado, Antonio
1
Chang, Yu
1
Chaudhuri, Ranjan
1
Chaudhuri, Sumana
1
Chen, Daniel Qi
1
Cheng, T. C. E.
1
Chromjakova, Felicita
1
Churakova, Iya
1
Davari, Arezoo
1
Di Benedetto, C. Anthony
1
Ewing, Michael
1
Ferraris, Alberto
1
Fleming, Deirdre
1
Frösén, Johanna
1
Gao, Wei
1
Gopalakrishnan, Shanthi
1
Gregory, Gary D.
1
Grégoire, Yany
1
Hallikainen, Heli
1
Hani, Umme
1
Hinterhuber, Andreas
1
Iyer, Pramod
1
Jaakkola, Matti
1
Jahed, Mohammed Abu
1
Kamble, Sachin S.
1
Karavdic, Munib
1
Kelliher, Felicity
1
Kohtamäki, Marko
1
Kouchtch, Sergei P.
1
more ...
less ...
Published in...
All
Gabler Edition Wissenschaft
Harvard business review : HBR
Industrial marketing management : the international journal for industrial and high-tech firms
The journal of business & industrial marketing
16
Journal of business-to-business marketing
6
Journal of business research : JBR
5
Research
3
SpringerLink / Bücher
3
Applied Marketing Science / Angewandte Marketingforschung
2
Asia Pacific business review
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of the Academy of Marketing Science
2
Asia Pacific journal of marketing and logistics
1
Business process management journal
1
Cogent business & management
1
Customer engagement marketing
1
Economic research
1
European business review
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing : EJM
1
Field guide to case study research in business-to-business marketing and purchasing
1
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
1
International journal of business excellence : IJBEX
1
International journal of business performance and supply chain modelling : IJBPSCM
1
International journal of cross cultural management
1
International journal of economics and finance
1
International journal of electronic business
1
International journal of entrepreneurial venturing
1
International journal of market research
1
International journal of technology marketing : IJTMkt
1
International marketing ; Vol. 1
1
JOBR-D-21-02615
1
Journal for international business and entrepreneurship development
1
Journal of global operations and strategic sourcing
1
Journal of marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of research in marketing and entrepreneurship
1
Journal of service management
1
Journal of small business and enterprise development
1
Journal of strategic marketing
1
Management decision : MD
1
Mays Business School Research Paper
1
more ...
less ...
Source
All
ECONIS (ZBW)
29
Showing
1
-
10
of
29
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social media marketing assimilation in B2B firms : an integrative framework of antecedents and consequences
Maduku, Daniel K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 27-42
Persistent link: https://www.econbiz.de/10014555706
Saved in:
2
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
3
Implications of dynamic capabilities on triple bottom line performance after the COVID-19 pandemic : an empirical insight from B2B marketing perspective
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Ferraris, Alberto
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 240-252
Persistent link: https://www.econbiz.de/10014454898
Saved in:
4
Climate change adaptation capability, business-to-business marketing capability and firm performance : integrating institutional theory and dynamic capability view
Bag, Surajit
;
Srivastava, Gautam
;
Gupta, Shivam
;
Zhang, …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 470-483
Persistent link: https://www.econbiz.de/10014455299
Saved in:
5
Avoiding crisis-driven business failure through digital dynamic capabilities. B2B distribution firms during the COVID-19 and beyond
Zia, Najam ul
;
Shamim, Saqib
;
Zeng, Jing
;
Awan, Usama
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 14-29
Persistent link: https://www.econbiz.de/10014433594
Saved in:
6
CSR orientation and firm performance in the Middle Eastern and African B2B markets : the role of customer satisfaction and customer loyalty
Salam, Mohammad Asif
;
Jahed, Mohammed Abu
;
Palmer, Todd
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014230629
Saved in:
7
An integrated artificial intelligence framework for knowledge creation and B2B marketing rational decision making for improving firm performance
Bag, Surajit
;
Gupta, Shivam
;
Kumar, Ajay
;
Sivarajah, …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 178-189
Persistent link: https://www.econbiz.de/10012491010
Saved in:
8
The effect of AI-based CRM on organization performance and competitive advantage : an empirical analysis in the B2B context
Chatterjee, Sheshadri
;
Rana, Nripendra P.
;
Tamilmani, …
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 205-219
Persistent link: https://www.econbiz.de/10013206335
Saved in:
9
How to build an AI climate-driven service analytics capability for innovation and performance in industrial markets?
Akter, Shahriar
;
Wamba, Samuel Fosso
;
Mariani, Marcello M.
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 258-273
Persistent link: https://www.econbiz.de/10013206336
Saved in:
10
How does customer orientation (in)congruence affect B2B electronic commerce platform firms' performance?
Liu, Yi
;
Chen, Daniel Qi
;
Gao, Wei
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 18-30
Persistent link: https://www.econbiz.de/10012285125
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->