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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Harvard business review : HBR"
~isPartOf:"Journal of retailing and consumer services"
~subject:"B-to-B-Marketing"
~subject:"Dienstleistungsmanagement"
~subject:"Konsumentenverhalten"
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B-to-B-Marketing
Dienstleistungsmanagement
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Bundling strategy
26
Leistungsbündel
26
Theorie
11
Theory
11
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8
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8
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6
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5
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1
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1
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1
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Gabler Edition Wissenschaft
Harvard business review : HBR
Journal of retailing and consumer services
Industrial marketing management : the international journal for industrial and high-tech firms
27
The journal of business & industrial marketing
10
Journal of service management
8
Journal of revenue and pricing management
7
SpringerLink / Bücher
7
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing von Solutions : innovative Ansätze und Best Practices
5
International journal of industrial organization
4
International journal of production research
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Springer eBook Collection / Business and Economics
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
4
Gabler Edition Wissenschaft / Business-to-Business-Marketing
3
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
3
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
3
Journal of business-to-business marketing
3
Journal of service research
3
Journal of service research : JSR
3
Journal of the Academy of Marketing Science
3
Research
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Serviceinnovationen in Industrieunternehmen erfolgreich umsetzen : neue Geschäftspotenziale gezielt durch Dienstleistungen ausschöpfen
3
Vom Produkt- zum Dienstleistungsgeschäft : Marketingstrategien für reife Märkte ; [Frühjahrstagung der Wissenschaftlichen Gesellschaft für Innovatives Marketing (WiGIM) ; am 13. März 2008]
3
Applied economics
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
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Die Betriebswirtschaft : DBW
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Europäische Hochschulschriften / 5
2
Gabler Research
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Gabler-Edition Wissenschaft
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Harvard-Business-Manager : das Wissen der Besten
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HyProDesign : ein Leitfaden für Unternehmen zur integrierten Planung, Entwicklung und Vermarktung hybrider Produkte
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Information systems research : ISR
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ECONIS (ZBW)
13
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1
The study of brand loyalty and switching cost on OTT bundled service choice : focusing on reference-dependent preferences in the saturated market
Kim, Kyungah
;
Kim, Junghun
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014462320
Saved in:
2
A study on promotion with strategic two-stage customized bundling
Huang, Yeu-Shiang
;
Ho, Jyh-Wen
;
Wu, Guan-Jin
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013366277
Saved in:
3
Perception value of product-service systems : neural effects of service experience and customer knowledge
Zhao, Meina
;
Wang, Xuqi
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012648874
Saved in:
4
The impact of dynamic bundling on price fairness perceptions
Li, Wenjing
;
Hardesty, David M.
;
Craig, Adam W.
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 204-212
Persistent link: https://www.econbiz.de/10011801931
Saved in:
5
Social bundling : a novel method to enhance consumers' intention to purchase online bundles
Doha, Ahmed
;
Ghasemaghaei, Maryam
;
Hassanein, Khaled
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 106-117
Persistent link: https://www.econbiz.de/10011645135
Saved in:
6
Can one business unit have 2 revenue models?
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard business review : HBR
93
(
2015
)
3
,
pp. 121-125
Persistent link: https://www.econbiz.de/10010504002
Saved in:
7
The end of solution sales
Adamson, Brent
;
Dixon, Matthew
;
Toman, Nicholas
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 61-68
Persistent link: https://www.econbiz.de/10009568164
Saved in:
8
The dilemma of mixed bundles : the effects of price, brand, and content preference on music CD bundle choices
Lee, Hsiao-ching
;
Tsai, Dung Chun
;
Wu, Ming-de
- In:
Journal of retailing and consumer services
18
(
2011
)
5
,
pp. 455-462
Persistent link: https://www.econbiz.de/10009300056
Saved in:
9
Prototypgestützte Kosten- und Erlösplanung für produktbegleitende Dienstleistungen
Cassack, Ingo
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003290578
Saved in:
10
Das Management industrieller Dienstleistungen : Determinanten, Gestaltung und Erfolgsauswirkungen
Günther, Christof A.
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001599481
Saved in:
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