//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marke"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
185
Markenführung
185
Consumer behaviour
126
Konsumentenverhalten
126
Markenimage
95
Brand image
92
Beziehungsmarketing
61
Online-Marketing
61
Relationship marketing
61
Internet marketing
60
Markenpolitik
59
Social Web
59
Social web
59
Markenartikel
50
Brand
49
Deutschland
44
Germany
44
B-to-B-Marketing
40
Business-to-business marketing
40
Theorie
38
Theory
38
Advertising effects
28
Marketing management
28
Marketingmanagement
28
Werbewirkung
28
social media
17
Advertising
16
Werbung
16
Customer satisfaction
15
Kundenzufriedenheit
15
Lieferantenmanagement
15
Supplier relationship management
15
Emotion
14
Luxury goods
14
Luxusgüter
14
Viral marketing
14
Virales Marketing
14
Brand loyalty
13
Markentreue
13
Corporate reputation
12
more ...
less ...
Online availability
All
Undetermined
106
Type of publication
All
Article
136
Book / Working Paper
110
Type of publication (narrower categories)
All
Article in journal
138
Aufsatz in Zeitschrift
138
Hochschulschrift
90
Thesis
79
Bibliografie enthalten
10
Bibliography included
10
Dissertation u.a. Prüfungsschriften
6
Collection of articles of several authors
5
Sammelwerk
5
Case study
4
Fallstudie
4
Konferenzschrift
2
Systematic review
2
Übersichtsarbeit
2
Aufsatzsammlung
1
Lehrbuch
1
Textbook
1
Universitätsschrift
1
more ...
less ...
Language
All
English
146
German
101
Author
All
Huber, Frank
5
Kim, Kyung Hoon
5
Ko, Eunju
4
Aiello, Gaetano
3
Borders, Aberdeen Leila
3
Kim, Sang Jin
3
Lester, Deborah H.
3
Vescovi, Tiziano
3
Anselstetter, Sabine
2
Aoki, Kei
2
Bae, Joonheui
2
Baumgarth, Carsten
2
Chammout, Aiman
2
Checchinato, Francesca
2
Dahlhoff, Denise
2
Disegna, Marta
2
Ghaffar, Abdul
2
Ha, Louisa
2
Habann, Frank
2
Han, Sang-Lin
2
Islam, Tahir
2
Kaminski, Sandra
2
Kiendl, Stephanie C.
2
Kim, Juran
2
Kincl, Tomas
2
Kwon, Eun Sook
2
Malär, Lucia
2
Mattila, Pekka
2
Meier, Carolin
2
Nienstedt, Heinz-Werner
2
Parrey, Shakir Hussain
2
Rather, Raouf Ahmad
2
Reinelt, Julia
2
Richter, Markus
2
Rita, Paulo
2
Schaffmeister, Niklas
2
Seebauer, Martina
2
Weißgerber, Anja
2
Özergin, Berrin
2
Abuljadail, Mohammad
1
more ...
less ...
Institution
All
Verlag Dr. Kovač
5
EBS Business School
1
Johannes Kepler Universität Linz
1
Springer Fachmedien Wiesbaden
1
Westfälische Wilhelms-Universität Münster
1
Published in...
All
Gabler Edition Wissenschaft
International journal of internet marketing and advertising : IJIMA
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Journal of business research : JBR
724
Industrial marketing management : the international journal for industrial and high-tech firms
652
The journal of brand management : an international journal
584
SpringerLink / Bücher
402
The journal of product & brand management
392
Journal of retailing and consumer services
322
The journal of business & industrial marketing
254
European journal of marketing : EJM
147
Psychology & marketing
141
Journal of business-to-business marketing
132
Journal of marketing
125
Journal of marketing management : MM
124
Marketing intelligence & planning
119
Asia Pacific journal of marketing and logistics
117
Journal of strategic marketing
117
Springer eBook Collection
117
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
116
International journal of hospitality management
110
Journal of marketing communications
107
Journal of the Academy of Marketing Science
103
Research
103
The IUP journal of brand management : IJBRM
98
Innovatives Markenmanagement
94
Marketing letters : a journal of research in marketing
86
Journal of promotion management : innovations in planning and applied research
72
Journal of promotion management : JPM
70
Springer eBook Collection / Business and Economics
69
Journal of advertising research
68
Journal of fashion marketing and management
68
Journal of marketing research : JMR
68
International journal of advertising : the review of marketing communications
67
Journal of international consumer marketing
66
Cogent business & management
65
Business horizons
64
International marketing review
63
Journal of global marketing
62
Qualitative market research : an international journal
62
more ...
less ...
Source
All
ECONIS (ZBW)
239
USB Cologne (EcoSocSci)
7
Showing
1
-
10
of
246
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
2
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
3
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
4
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
5
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
6
The effect of equity initiatives by gendered brands
Nelson, Dolph F., IV
;
Boman, Laura
;
Hewage, Ganga S. …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10014488705
Saved in:
7
Store brand vs. national brand prices : willingness to pay ≠ willingness to accept
Boyle, Peter J.
;
Lathrop, E. Scott
;
Kim, Hyoshin
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 563-579
Persistent link: https://www.econbiz.de/10012622608
Saved in:
8
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
9
The influence of typical versus atypical ads on sharing intention
Rita, Paulo
;
Guerreiro, João Pedro Silva Martins
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 231-262
Persistent link: https://www.econbiz.de/10014442593
Saved in:
10
Antecedents of brand love leading to purchase intention towards refurbished video game consoles
Kancherla, Akshay
;
George, Jossy P.
;
Godwin, Benny J.
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 286-304
Persistent link: https://www.econbiz.de/10014442601
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->