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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"The international journal of bank marketing : IJBM"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Kundenorientierung"
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Beziehungsmarketing
Relationship marketing
259
Consumer behaviour
106
Konsumentenverhalten
106
Theory
74
Theorie
73
Deutschland
63
Germany
63
Customer satisfaction
55
Kundenzufriedenheit
55
Bank
43
Dienstleistungsqualität
41
Service quality
41
Kundenmanagement
28
Brand management
27
Lieferantenmanagement
27
Markenführung
27
Supplier relationship management
27
Customer value
26
Kundenwert
26
Kundenorientierung
24
Personal banking
24
Privatkundengeschäft
24
Marketing management
20
Marketingmanagement
20
Brand image
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Markenimage
19
Financial services
18
Finanzdienstleistung
18
Kundenbindung
18
Estimation
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Schätzung
16
Vertrauen
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15
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E-commerce
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Verhoef, Peter C.
5
Neslin, Scott A.
4
Pérez, Andrea
4
Becker, Jan U.
3
Mengue Nkoa, Clément U.
3
Rodríguez del Bosque, Ignacio A.
3
Wieringa, Jaap E.
3
Amin, Muslim
2
Bagusat, Ariane
2
Bang, Nguyen
2
Bapat, Dhananjay
2
Barrot, Christian
2
Bauer, Hans H.
2
Bijmolt, Tammo H. A.
2
Blut, Markus
2
Bombaij, Nick J. F.
2
Brun, Isabelle
2
Dekimpe, Marnik G.
2
Dev, Chekitan S.
2
Eriksson, Kent
2
Georg, Björn
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Gleitsmann, Beate M.
2
Heinonen, Kristina
2
Hermansson, Cecilia
2
Hoffmann, Arvid O. I.
2
Holtrop, Niels
2
Huang, Ming-Hui
2
Hurley, Robert F.
2
Konuş, Umut
2
Kumar, V.
2
Lalwani, Ashok K.
2
Martens, Tobias von
2
Möller, Matthias
2
Nguyen, Hang T.
2
Palmatier, Robert W.
2
Rajaobelina, Lova
2
Schaller, Christian
2
Sesé, F. Javier
2
Stiller, Michael
2
Weißgerber, Anja
2
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Gabler Edition Wissenschaft
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The international journal of bank marketing : IJBM
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
256
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
185
Journal of strategic marketing
169
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
102
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
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ECONIS (ZBW)
259
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259
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1
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
Saved in:
2
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
3
Timing customer reactivation initiatives
Holtrop, Niels
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 570-589
Persistent link: https://www.econbiz.de/10014383229
Saved in:
4
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
5
What makes the corporate social responsibility impact on customer-company identification stronger? : a meta-analysis
Vieira, Valter Afonso
;
Wolter, Jeremy S.
;
Araujo, …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 475-492
Persistent link: https://www.econbiz.de/10014316645
Saved in:
6
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
7
Customer base analysis with recurrent neural networks
Valendin, Jan
;
Reutterer, Thomas
;
Platzer, Michael
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 988-1018
Persistent link: https://www.econbiz.de/10013471030
Saved in:
8
Designing successful temporary loyalty programs : an exploratory study on retailer and country differences
Bombaij, Nick J. F.
;
Gelper, Sarah
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1275-1295
Persistent link: https://www.econbiz.de/10013471090
Saved in:
9
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
10
The complex firm financial effects of customer satisfaction improvements
Guenther, Miriam
;
Guenther, Peter
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 639-662
Persistent link: https://www.econbiz.de/10012939493
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