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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~type:"article"
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Search: subject:"Marke"
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Brand management
61
Markenführung
61
Consumer behaviour
49
Konsumentenverhalten
49
Brand image
31
Markenimage
31
Beziehungsmarketing
22
Relationship marketing
22
Brand
17
Markenartikel
17
Luxury goods
11
Luxusgüter
11
Marketing management
10
Marketingmanagement
10
B-to-B-Marketing
9
Business-to-business marketing
9
Emotion
9
Internet marketing
9
Online-Marketing
9
Social Web
9
Social web
9
Fashion
7
Mode
7
Advertising effects
6
Customer integration
6
Customer satisfaction
6
Designation of origin
6
Herkunftsbezeichnung
6
International marketing
6
Internationales Marketing
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Kundenintegration
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Kundenzufriedenheit
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Lieferantenmanagement
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Supplier relationship management
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Werbewirkung
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Corporate reputation
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Firmenimage
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brand
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Brand loyalty
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69
Aufsatz in Zeitschrift
69
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English
69
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Kim, Kyung Hoon
5
Ko, Eunju
4
Borders, Aberdeen Leila
3
Kim, Sang Jin
3
Lester, Deborah H.
3
Vescovi, Tiziano
3
Aoki, Kei
2
Bae, Joonheui
2
Checchinato, Francesca
2
Disegna, Marta
2
Ghaffar, Abdul
2
Han, Sang-Lin
2
Islam, Tahir
2
Kim, Juran
2
Kincl, Tomas
2
Mattila, Pekka
2
Parrey, Shakir Hussain
2
Rather, Raouf Ahmad
2
Aiello, Gaetano
1
Alikhani, Ali
1
Anbuudayasankar S. P.
1
Anitsal, Ismet
1
Anitsal, Melek Meral
1
Anitsal, Selin
1
Arora, Nilesh
1
Avila, Ramon A.
1
Baeck, Sunmee
1
Barber, Matthew
1
Battaglia, Loretta
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Belk, Russell W.
1
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1
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1
Boyle, Peter J.
1
Brown, Natalie
1
Cedrola, Elena
1
Chae, Heeju
1
Chaifetz, Marshal
1
Chalip, Laurence Hilmond
1
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1
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Gabler Edition Wissenschaft
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Journal of business research : JBR
722
Industrial marketing management : the international journal for industrial and high-tech firms
639
The journal of brand management : an international journal
560
The journal of product & brand management
383
Journal of retailing and consumer services
321
The journal of business & industrial marketing
244
European journal of marketing : EJM
144
Psychology & marketing
138
Journal of business-to-business marketing
132
Journal of marketing
125
Journal of marketing management : MM
122
Asia Pacific journal of marketing and logistics
117
Marketing intelligence & planning
117
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
116
Journal of strategic marketing
116
International journal of hospitality management
110
Journal of marketing communications
106
Journal of the Academy of Marketing Science
103
The IUP journal of brand management : IJBRM
98
Marketing letters : a journal of research in marketing
86
Journal of promotion management : innovations in planning and applied research
71
Journal of advertising research
68
Journal of marketing research : JMR
68
International journal of internet marketing and advertising : IJIMA
67
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
Journal of international consumer marketing
66
Cogent business & management
65
Journal of fashion marketing and management
65
Business horizons
64
International marketing review
62
Journal of global marketing
62
Tourism management : research, policies, practice
62
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Journal of retailing
60
Qualitative market research : an international journal
60
The service industries journal
58
The journal of consumer marketing
57
International journal of retail & distribution management
56
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ECONIS (ZBW)
69
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1
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69
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1
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
2
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
3
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
4
The effect of equity initiatives by gendered brands
Nelson, Dolph F., IV
;
Boman, Laura
;
Hewage, Ganga S. …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10014488705
Saved in:
5
Store brand vs. national brand prices : willingness to pay ≠ willingness to accept
Boyle, Peter J.
;
Lathrop, E. Scott
;
Kim, Hyoshin
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 563-579
Persistent link: https://www.econbiz.de/10012622608
Saved in:
6
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
7
Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
8
Influences of symbolic capital on destination brand equity
Kim, Juran
;
Bae, Joonheui
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 561-576
Persistent link: https://www.econbiz.de/10014369367
Saved in:
9
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
10
Luxury product and brand purchasing behavior : a conceptual perspective.
Correia, Antónia
;
Kozak, Metin
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 327-331
Persistent link: https://www.econbiz.de/10014319614
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