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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~language:"eng"
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Search: subject:"B-to-B-Marketing"
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B-to-B-Marketing
22
Business-to-business marketing
22
USA
6
United States
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Confidence
5
Lieferantenmanagement
5
Supplier relationship management
5
Vertrauen
5
Beziehungsmarketing
4
Relationship marketing
4
Austauschtheorie
2
Bibliometrics
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Brand management
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1
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Gabler Edition Wissenschaft
Journal of marketing theory and practice
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Industrial marketing management : the international journal for industrial and high-tech firms
611
The journal of business & industrial marketing
235
Journal of business-to-business marketing
128
Journal of business research : JBR
100
Handbook of business-to-business marketing
35
Journal of marketing
33
Journal of the Academy of Marketing Science
22
The journal of personal selling & sales management : JPSSM
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
SpringerLink / Bücher
17
Marketing intelligence & planning
16
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
European journal of marketing : EJM
14
Journal of customer behaviour
13
Journal of personal selling & sales management : JPSSM
13
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Psychology & marketing
10
The service industries journal
10
Field guide to case study research in business-to-business marketing and purchasing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
The journal of services marketing
9
Business horizons
8
Business relationship management and marketing
8
Management decision : MD
8
European journal of marketing
7
International journal of procurement management
7
Journal of marketing research
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing theory
7
Springer eBook Collection
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
The Oxford handbook of strategic sales and sales management
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
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ECONIS (ZBW)
23
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1
A dyadic examination of inspirational factors driving B2B social media influence
Barry, James M.
;
Gironda, John
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 117-143
Persistent link: https://www.econbiz.de/10011884509
Saved in:
2
What really leads to partner relationship management? : a review of literature
Agarwal, Anuja
;
Singh, Deepali
;
Agariya, Arun Kumar
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
4
,
pp. 245-285
Persistent link: https://www.econbiz.de/10011820608
Saved in:
3
A relationship governance perspective of organizational buyers' supplier choice decisions
Gao, Tao
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
4
,
pp. 328-342
Persistent link: https://www.econbiz.de/10011820619
Saved in:
4
Increased engagement or reduced exhaustion : which accounts for the effect of job resources on salesperson job outcomes?
Matthews, Lucy M.
;
Zablah, Alex R.
;
Hair, Joseph F.
; …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011532818
Saved in:
5
Taking the good with the bad : customer type as a segmentation criterion and differential influencer of sales performance
Shannahan, Rachelle J.
;
Shannahan, Kirby L. J.
;
Bush, …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 283-305
Persistent link: https://www.econbiz.de/10011532824
Saved in:
6
Social media in large sales forces : an empirical study of the impact of sales process capability and relationship performance
Rodriguez, Michael
;
Ajjan, Haya
;
Peterson, Robert M.
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 365-379
Persistent link: https://www.econbiz.de/10011532976
Saved in:
7
The importance of product/service quality for frontline marketing employee outcomes : the moderating effect of leader-member exchange (LMX)
Hall, Kristina K. Lindsey
;
Baker, Thomas L.
;
Andrews, …
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 23-41
Persistent link: https://www.econbiz.de/10011450444
Saved in:
8
Loyalty in the business-to-business service context : a literature review and proposed framework
Bardauskaite, Indre
- In:
Journal of relationship marketing : innovations & …
13
(
2014
)
1
,
pp. 28-69
Persistent link: https://www.econbiz.de/10010357246
Saved in:
9
The ineffectiveness of corporate brand investments in creating price premiums
Biong, Harald
;
Silkoset, Ragnhild
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 169-184
Persistent link: https://www.econbiz.de/10010357869
Saved in:
10
The role of manufacturers' salespeople in inducing brand advocacy by retail sales associates
Badrinarayanan, Vishag
;
Laverie, Debra A.
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10009729469
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