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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of strategic marketing"
~subject:"Preismanagement"
~subject:"Supplier relationship management"
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Search: subject_exact:"Business-to-business relationship"
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Preismanagement
Supplier relationship management
B-to-B-Marketing
30
Business-to-business marketing
30
Theorie
17
Theory
17
Lieferantenmanagement
12
Marketing management
12
Marketingmanagement
12
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9
Germany
9
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7
Markenführung
7
Beziehungsmarketing
6
Investitionsgütermarketing
6
Relationship marketing
6
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5
Success factor
5
Internationales Marketing
4
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3
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market orientation
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Weinstein, Art
2
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Bidmon, Sonja
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Kitchen, Philip J.
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Lancaster, Geoffrey
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Mishra, Prashant
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Mols, Niels Peter
1
Ngo, Liem Viet
1
O'Cass, Aron
1
Ozuem, Wilson
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1
Poscharsky, Nikolaus
1
Rauscher, Christian
1
Sarkar, Soumya
1
Schmidt-Gallas, Dirk
1
Siahtiri, Vida
1
Thomas, Tara
1
Willrodt, Karsten
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Gabler Edition Wissenschaft
Journal of strategic marketing
Industrial marketing management : the international journal for industrial and high-tech firms
348
The journal of business & industrial marketing
150
Journal of business research : JBR
79
Journal of business-to-business marketing
77
SpringerLink / Bücher
14
Innovation in pricing : contemporary theories and best practices
13
Journal of the Academy of Marketing Science
13
Journal of marketing
12
Marketing intelligence & planning
10
Journal of personal selling & sales management : JPSSM
9
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
8
The journal of personal selling & sales management : JPSSM
8
Gabler Edition Wissenschaft / Business-to-Business-Marketing
7
Springer eBook Collection / Business and Economics
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of customer behaviour
6
Journal of marketing research
6
Journal of service research
6
Asia Pacific journal of marketing and logistics
5
Business-to-business marketing management : strategies, cases and solutions
5
European journal of marketing
5
International journal of procurement management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of revenue and pricing management
5
The journal of services marketing
5
The service industries journal
5
Berichte aus der Betriebswirtschaft
4
Cogent business & management
4
European journal of marketing : EJM
4
Gabler Research
4
International business and economics research journal
4
International journal of services and operations management
4
Journal of business market management : JBM
4
Journal of marketing analytics : JMA
4
Journal of marketing management : MM
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
14
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1
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10
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14
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date (oldest first)
1
Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
Saved in:
2
The internal competitor : buyer motives and marketing strategies
Mols, Niels Peter
- In:
Journal of strategic marketing
27
(
2019
)
5
,
pp. 405-416
Persistent link: https://www.econbiz.de/10012202760
Saved in:
3
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
4
The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context
Ben Youssef, Kamel
;
Leicht, Thomas
;
Pellicelli, Michela
; …
- In:
Journal of strategic marketing
26
(
2018
)
8
,
pp. 723-739
Persistent link: https://www.econbiz.de/10011978586
Saved in:
5
Market orientation and customer-based corporate brand equity (CBCBE) : a dyadic study of Indian B2B firms
Sarkar, Soumya
;
Mishra, Prashant
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 367-383
Persistent link: https://www.econbiz.de/10011743018
Saved in:
6
The influence of customer loyalty on small island economies : an empirical and exploratory study
Ozuem, Wilson
;
Thomas, Tara
;
Lancaster, Geoffrey
- In:
Journal of strategic marketing
24
(
2016
)
6
,
pp. 447-469
Persistent link: https://www.econbiz.de/10011571006
Saved in:
7
Segmenting B2B technology markets via psychographics : an exploratory study
Weinstein, Art
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10010384770
Saved in:
8
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
9
Kundenzufriedenheit im Investitionsgütermarketing : theoretische Basis und praktische Durchführung der Messung
Bidmon, Sonja
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002474800
Saved in:
10
Markenkompetenz : Konzeption und empirische Analyse im Industriegüterbereich
Willrodt, Karsten
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002476118
Saved in:
1
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