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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Neue betriebswirtschaftliche Forschung : Nbf"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Marketingmanagement"
~subject:"Unternehmen"
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Beziehungsmarketing
Marketingmanagement
Unternehmen
Relationship marketing
176
Consumer behaviour
159
Konsumentenverhalten
159
Marketing management
117
Brand management
85
Markenführung
85
Lieferantenmanagement
61
Supplier relationship management
61
Theorie
61
Theory
61
Salespeople
51
Verkaufspersonal
51
Brand image
50
Markenimage
50
Firm performance
49
Unternehmenserfolg
49
Customer satisfaction
48
Innovation
48
Kundenzufriedenheit
48
Innovationsmanagement
45
Innovation management
44
Deutschland
42
USA
42
United States
41
Germany
40
Dienstleistungsqualität
38
Service quality
38
Brand
36
Strategisches Management
35
Markenartikel
34
Corporate Social Responsibility
32
Corporate social responsibility
32
Selling
32
Verkauf
32
Marketing
31
Strategic management
30
Produktentwicklung
27
Resource-based view
27
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18
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263
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23
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15
Collection of articles of several authors
6
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6
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English
German
351
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Palmatier, Robert W.
12
Kumar, V.
11
Homburg, Christian
9
Morgan, Neil A.
9
Scheer, Lisa K.
5
Feng, Hui
4
Grewal, Dhruv
4
Hult, G. Tomas M.
4
Lam, Son K.
4
Lusch, Robert F.
4
Rapp, Adam
4
Ruyter, Ko de
4
Steinhoff, Lena
4
Varadarajan, Rajan
4
Voorhees, Clay M.
4
Wieseke, Jan
4
Arunachalam, S.
3
Calantone, Roger J.
3
Evans, Kenneth R.
3
Folse, Judith Anne Garretson
3
Gremler, Dwayne D.
3
Kozlenkova, Irina V.
3
Krafft, Manfred
3
Lee, Ju-Yeon
3
Luo, Xueming
3
Ramaswami, Sridhar N.
3
Rust, Roland T.
3
Sharma, Amalesh
3
Sheth, Jagdish N.
3
Storbacka, Kaj
3
Venkatesan, Rajkumar
3
Verhoef, Peter C.
3
Whitler, Kimberly A.
3
Alavi, Sascha
2
Baker, Thomas L.
2
Beitelspacher, Lauren Skinner
2
Bendle, Neil T.
2
Bharadwaj, Neeraj
2
Blut, Markus
2
Brady, Michael K.
2
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Gabler Edition Wissenschaft
Journal of the Academy of Marketing Science
Neue betriebswirtschaftliche Forschung : Nbf
Journal of business research : JBR
927
Journal of retailing and consumer services
639
Industrial marketing management : the international journal for industrial and high-tech firms
608
Journal of strategic marketing
335
SpringerLink / Bücher
304
International journal of hospitality management
300
The journal of business & industrial marketing
271
The journal of services marketing
232
Journal of marketing
214
European journal of marketing : EJM
207
The service industries journal
203
Journal of marketing management : MM
194
Marketing intelligence & planning
172
The journal of brand management : an international journal
161
International journal of electronic customer relationship management : IJECRM
158
Asia Pacific journal of marketing and logistics
146
The journal of product & brand management
141
Journal of marketing communications
136
Psychology & marketing
135
Journal of travel and tourism marketing
133
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
130
International journal of contemporary hospitality management
129
Cogent business & management
127
Journal of hospitality marketing & management
124
Tourism management : research, policies, practice
124
Journal of retailing
122
Journal of service research : JSR
119
Journal of service management
115
Management science : journal of the Institute for Operations Research and the Management Sciences
113
Springer eBook Collection
107
Business horizons
106
Services marketing quarterly
106
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
103
Journal of business ethics : JOBE
97
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
95
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
91
The international journal of bank marketing : IJBM
89
International journal of internet marketing and advertising : IJIMA
87
Journal of marketing research : JMR
87
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ECONIS (ZBW)
286
Showing
1
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10
of
286
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1
When less is more : the downside of customer
knowledge
sharing in new product development teams
Tang, Yihui
;
Marinova, Detelina
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 288-307
Persistent link: https://www.econbiz.de/10012290963
Saved in:
2
Demand and supply integration : a conceptual framework of value creation through
knowledge
management
Esper, Terry L.
;
Ellinger, Alexander E.
;
Stank, Theodore P.
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10003965740
Saved in:
3
Utilizing customer
knowledge
in innovation : antecedents and impact of customer involvement on new product performance
Cui, Anna Shaojie
;
Wu, Fang
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 516-538
Persistent link: https://www.econbiz.de/10011563229
Saved in:
4
Balancing exploration and exploitation by creating organizational think tanks
Puhan, Tatjana-Xenia
-
2008
-
1st ed.
Persistent link: https://www.econbiz.de/10003636997
Saved in:
5
Customer journey
management
capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
6
Beyond text : marketing strategy in a world turned upside down
Wang, Xin
;
Bendle, Neil T.
;
Pan, Yinjie
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 939-954
Persistent link: https://www.econbiz.de/10015048039
Saved in:
7
Executive confidence and myopic marketing
management
Tuck Siong Chung
;
Low, Angie
;
Rust, Roland T.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1118-1142
Persistent link: https://www.econbiz.de/10014336210
Saved in:
8
A customer portfolio
management
model that relates company's marketing to its long-term survival
McAlister, Leigh
;
Sinha, Shameek
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 584-600
Persistent link: https://www.econbiz.de/10012548067
Saved in:
9
The impact of unprofitable customer
management
strategies on shareholder value
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 246-269
Persistent link: https://www.econbiz.de/10012290948
Saved in:
10
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
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