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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Marketing : ZFP ; journal of research and management"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
253
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253
Deutschland
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Beziehungsmarketing
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Gierl, Heribert
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Walsh, Gianfranco
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7
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Swoboda, Bernhard
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Wagner, Udo
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Sauer, Nicola E.
5
Schramm-Klein, Hanna
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Steiner, Michael
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Wagner, Gerhard
4
Wiedmann, Klaus-Peter
4
Balderjahn, Ingo
3
Decker, Reinhold
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Ebster, Claus
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Esch, Franz-Rudolf
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Herrmann, Andreas
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Kenning, Peter
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Schneider, Helmut
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Thomas, Stefan
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Wilken, Robert
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Bambauer-Sachse, Silke
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Boztuğ, Yasemin
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Dobbelstein, Thomas
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Eisend, Martin
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Elshiewy, Ossama
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Fantapié Altobelli, Claudia
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Görtz, Gunnar
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Haber, Tobias E.
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Harms, Ann-Kathrin
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Helm, Roland
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Gabler Edition Wissenschaft
Marketing : ZFP ; journal of research and management
Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,931
International journal of consumer studies
765
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
510
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432
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393
Asia Pacific journal of marketing and logistics
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NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
SpringerLink / Bücher
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of international consumer marketing
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Journal of travel and tourism marketing
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Journal of marketing management : MM
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Journal of retailing
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Cogent business & management
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Journal of marketing communications
296
International journal of retail & distribution management
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Marketing letters : a journal of research in marketing
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Tourism management : research, policies, practice
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Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
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ECONIS (ZBW)
260
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1
Young customer responses to service robots vs. Humans in luxury retail : a multidisciplinary approach
Rancati, Gaia
;
Bartolotta, Sabrina
;
Mauri, Maurizio
; …
- In:
Marketing : ZFP ; journal of research and management
46
(
2024
)
2
,
pp. 3-19
Persistent link: https://www.econbiz.de/10014632883
Saved in:
2
Evaluating customer experience management in the insurance industry : empirical studies of company and customer perspectives
Klopfer, Lisa-Marie
- In:
Marketing : ZFP ; journal of research and management
46
(
2024
)
1
,
pp. 20-39
Persistent link: https://www.econbiz.de/10014634758
Saved in:
3
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
4
Design of cues on supply chain encryption through blockchain technology and animal welfare compliance on meat product packaging
Gröppel-Klein, Andrea
;
Kirsch, Kenya-Maria
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 38-52
Persistent link: https://www.econbiz.de/10014340547
Saved in:
5
Balancing consumer self-benefits and altruism in online shopping : examining consumer preferences for customized and personalized cause-related marketing campaigns versus price dis...
Schreiner, Timo
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 53-74
Persistent link: https://www.econbiz.de/10014340548
Saved in:
6
Effects of the variation of rhetorical ambiguity on advertising persuasion : mediating role of the mental imagery and moderating role of the tolerance to ambiguity
Mzoughi, Mohamed-Nabil
;
Chaieb, Safa
;
Garrouch, Karim
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 75-88
Persistent link: https://www.econbiz.de/10014340549
Saved in:
7
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
8
Smart transformative services to defuse crises? : the meaning of trust for the usage of digital contact tracing apps
Heimann, Kira Marie
;
Bilstein, Nicola
;
Haurand, Michelle D.
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10014280977
Saved in:
9
Rewards for a healthy lifestyle : the impact of reward type and timing in pay-as-you-live pricing
Unger, Franziska
;
Steul-Fischer, Martina
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014280978
Saved in:
10
Trust in digital voice assistants : a fundamental determinant for companies' and customers' engagement in voice commerce
Schultz, Carsten D.
;
Paetz, Friederike
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
2
,
pp. 4-21
Persistent link: https://www.econbiz.de/10014306382
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