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~isPartOf:"Gabler Edition Wissenschaft / Marken- und Produktmanagement"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Consumer goods industry"
~subject:"Konsumentenverhalten"
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Consumer goods industry
Konsumentenverhalten
Brand management
129
Markenführung
129
Consumer behaviour
128
Markenimage
121
Brand image
120
Brand
71
Markenartikel
71
Advertising effects
31
Werbewirkung
31
Designation of origin
30
Herkunftsbezeichnung
30
Luxury goods
19
Luxusgüter
19
Beziehungsmarketing
18
Relationship marketing
18
Deutschland
17
Germany
17
International marketing
17
Internationales Marketing
17
Markentransfer
17
Theorie
16
Theory
16
Brand extension
13
Internet marketing
12
Online-Marketing
12
Social Web
12
Social web
12
China
11
Werbung
11
Cultural identity
10
Kulturelle Identität
10
Perception
10
Rules of origin
10
Ursprungsregeln
10
Wahrnehmung
10
country of origin
10
Advertising
9
Erfolgsfaktor
9
Experiment
9
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Article
122
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9
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Article in journal
120
Aufsatz in Zeitschrift
120
Hochschulschrift
9
Thesis
9
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English
112
German
19
Author
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Gierl, Heribert
5
Swoboda, Bernhard
4
Esch, Franz-Rudolf
3
Phau, Ian
3
Albrecht, Carmen-Maria
2
Arora, Amit
2
Arora, Anshu
2
Bauer, Hans H.
2
Fazli-Salehi, Reza
2
Goertz, Susanne
2
Kang, Inwon
2
Koo, Jakyung
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
McIntyre, John R.
2
Samu, Sridhar
2
Silva, Dirceu da
2
Sohail, M. Sadiq
2
Torres, Ivonne M.
2
Wagner, Udo
2
Wu, Jun
2
Zúñiga, Miguel Ángel
2
Abalkhail, Tagreed Saleh
1
Abdelwahab, Dalia
1
Adler, Susanne
1
Agnihotri, Arpita
1
Aktan, Murat
1
Alarcón-del-Amo, María-del-Carmen
1
Aliyev, Farhad
1
Allan, David
1
Anand, Sandip
1
Andrews, Lynda
1
Anjam, Mahwish
1
Arnita, Devi
1
Ashworth, Laurence
1
Backhaus, Christof
1
Bacouël-Jentjens, Sabine
1
Banerjee, Shubhomoy
1
Basfirinci, Cigdem
1
Bhardwaj, Vertica
1
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
Journal of international consumer marketing
Marketing : ZFP ; journal of research and management
Journal of business research : JBR
510
Journal of retailing and consumer services
339
The journal of brand management : an international journal
323
The journal of product & brand management
309
Psychology & marketing
151
Asia Pacific journal of marketing and logistics
115
European journal of marketing : EJM
101
Journal of marketing communications
94
International journal of hospitality management
92
Journal of fashion marketing and management
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
The journal of consumer marketing
72
International marketing review
68
Journal of strategic marketing
68
Marketing intelligence & planning
68
Marketing letters : a journal of research in marketing
68
Journal of marketing
67
International journal of advertising : the review of marketing communications
66
Journal of consumer research : JCR ; an interdisciplinary bimonthly
64
SpringerLink / Bücher
64
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
63
Journal of global marketing
63
Journal of marketing management : MM
63
Journal of promotion management : innovations in planning and applied research
61
Journal of promotion management : JPM
58
Cogent business & management
57
International journal of internet marketing and advertising : IJIMA
56
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
56
Journal of the Academy of Marketing Science
56
International journal of consumer studies
55
The IUP journal of brand management : IJBRM
51
Journal of marketing research : JMR
50
International journal of advertising : the quarterly review of marketing communications
49
Journal of travel and tourism marketing
49
Journal of Islamic marketing
47
Journal of international marketing
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
International journal of retail & distribution management
43
Qualitative market research : an international journal
42
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ECONIS (ZBW)
131
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1
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10
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131
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1
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
2
Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
Saved in:
3
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
4
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
5
Millennial consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon
;
Koo, Jakyung
;
Han, Jeong Hugh
;
Yoo, Sungjoon
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
Saved in:
6
The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
Saved in:
7
The influence of social media marketing on consumers' purchase decision : investigating the effects of local and nonlocal brands
Hasan, Mehedi
;
Sohail, M. Sadiq
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 350-367
Persistent link: https://www.econbiz.de/10012515195
Saved in:
8
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
9
To what extent should emerging brands maintain distinctiveness in the global market? : the effect of brand isomorphism level on brand evaluation
Chen, Changdong
;
Jiang, Ruochen
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 72-94
Persistent link: https://www.econbiz.de/10013167303
Saved in:
10
Antecedents of private-label brand purchase intention : an experimental analysis
İpek, İlayda
;
Yılmaz, Çengiz
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 435-449
Persistent link: https://www.econbiz.de/10013361582
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