//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Gabler-Edition Wissenschaft"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"North Holland TIMS studies in the management sciences"
~subject:"Decision under uncertainty"
~subject:"Operations Research"
~subject:"Price competition"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing strategy"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Decision under uncertainty
Operations Research
Price competition
USA
Marketing management
75
Marketingmanagement
75
Theorie
34
Theory
34
Consumer behaviour
10
Konsumentenverhalten
10
Market entry
10
Marketing
10
Markteintritt
10
Preismanagement
10
Pricing strategy
10
Distribution channel
9
Vertriebsweg
9
Competitive strategy
8
Innovation
8
Wettbewerbsstrategie
8
Brand
7
Deutschland
7
Germany
7
Markenartikel
7
Beziehungsmarketing
6
Relationship marketing
6
Game theory
5
Market research
5
Marktforschung
5
Spieltheorie
5
competitive strategy
5
Entscheidung unter Unsicherheit
4
Operations research
4
Preisdifferenzierung
4
Preiswettbewerb
4
Price discrimination
4
United States
4
game theory
4
marketing strategy
4
price discrimination
4
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
15
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Aufsatzsammlung
1
Hochschulschrift
1
Thesis
1
Language
All
English
16
German
1
Author
All
Choi, Seung-chan
2
DeSarbo, Wayne
2
Harker, Patrick T.
2
Sriram, S.
2
Boleslavsky, Raphael
1
Ching, Andrew
1
Cotton, Christopher
1
Donthu, Naveen
1
Guo, Liang
1
Gurnani, Haresh
1
Gómez, Miguel I.
1
Healy, Paul J.
1
Hong, Yuan
1
Ishihara, Masakazu
1
Kalwani, Manohar U.
1
Kumar, Subodha
1
Kumar, V.
1
Ledyard, John O.
1
Linardi, Sera
1
Lowery, J. Richard
1
Mehra, Amit
1
Meyer, Marc H.
1
Moore, Don A.
1
Nasiry, Javad
1
Pancras, Joseph
1
Popescu, Ioana
1
Porter, Constance Elise
1
Radzevick, Joseph R.
1
Raju, Jagmohan Singh
1
Rao, Vithala R.
1
Roberts, Edward B.
1
Speth, Christian
1
Sullivan, Mary W.
1
Zoltners, Andris A.
1
more ...
less ...
Published in...
All
Gabler-Edition Wissenschaft
Management science : journal of the Institute for Operations Research and the Management Sciences
North Holland TIMS studies in the management sciences
Journal of business research : JBR
35
Journal of marketing
21
Industrial marketing management : the international journal for industrial and high-tech firms
14
European journal of marketing : EJM
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of advertising research
10
Journal of marketing management : MM
10
Harvard business review : HBR
9
The journal of consumer marketing
9
Journal of marketing communications
8
Journal of the Academy of Marketing Science
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Journal of business strategy
7
Journal of marketing theory and practice
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Series / American Marketing Association
7
The journal of business & industrial marketing
7
American journal of agricultural economics
6
Australasian marketing journal
6
Business horizons
6
Journal of marketing research : JMR
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
MSI reports : working paper series
6
Marketing intelligence & planning
6
Psychology & marketing
6
The journal of brand management : an international journal
6
Working paper / National Bureau of Economic Research, Inc.
6
AMA educators' proceedings
5
AMS review : official publication of the Academy of Marketing Science
5
International journal of wine business research : IJWBR
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Management international review : mir ; journal of international business
5
Marketing theory
5
Report / Marketing Science Institute
5
SpringerLink / Bücher
5
The journal of product innovation management : an international publication of the Product Development & Management Association
5
A - N
4
Europäische Hochschulschriften / 5
4
Faculty & research / Insead : working paper series
4
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
2
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
3
Trade promotion decisions under demand uncertainty : a market experiment approach
Hong, Yuan
;
Gómez, Miguel I.
;
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1709-1724
Persistent link: https://www.econbiz.de/10009784104
Saved in:
4
Measuring the informative and persuasive roles of detailing on prescribing decisions
Ching, Andrew
;
Ishihara, Masakazu
- In:
Management science : journal of the Institute for …
58
(
2012
)
7
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10009578305
Saved in:
5
Advance selling when consumers regret
Nasiry, Javad
;
Popescu, Ioana
- In:
Management science : journal of the Institute for …
58
(
2012
)
6
,
pp. 1160-1177
Persistent link: https://www.econbiz.de/10009563500
Saved in:
6
Empirical investigation of retail expansion and cannibalization in a dynamic environment
Pancras, Joseph
;
Sriram, S.
;
Kumar, V.
- In:
Management science : journal of the Institute for …
58
(
2012
)
11
,
pp. 2001-2018
Persistent link: https://www.econbiz.de/10009679748
Saved in:
7
Competing to be certain (but wrong) : market dynamics and excessive confidence in judgment
Radzevick, Joseph R.
;
Moore, Don A.
- In:
Management science : journal of the Institute for …
57
(
2011
)
1
,
pp. 93-106
Persistent link: https://www.econbiz.de/10008858566
Saved in:
8
Prediction markets : alternative mechanisms for complex environments with few traders
Healy, Paul J.
;
Linardi, Sera
;
Lowery, J. Richard
; …
- In:
Management science : journal of the Institute for …
56
(
2010
)
11
,
pp. 1977-1996
Persistent link: https://www.econbiz.de/10008748108
Saved in:
9
Quality disclosure formats in a distribution channel
Guo, Liang
- In:
Management science : journal of the Institute for …
55
(
2009
)
9
,
pp. 1513-1526
Persistent link: https://www.econbiz.de/10003894212
Saved in:
10
Cultivating trust and harvesting value in virtual communities
Porter, Constance Elise
;
Donthu, Naveen
- In:
Management science : journal of the Institute for …
54
(
2008
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10003709943
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->