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~isPartOf:"GfK marketing intelligence review : Marketingforschung für die Praxis"
~isPartOf:"Journal of marketing research"
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Discrete choice"
~subject:"Konsumentenverhalten"
~subject:"Wettbewerbsstrategie"
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Retail assortment
13
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10
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1
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GfK marketing intelligence review : Marketingforschung für die Praxis
Journal of marketing research
Journal of marketing
Marketing : ZFP ; journal of research and management
Journal of retailing and consumer services
19
Management science : journal of the Institute for Operations Research and the Management Sciences
11
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8
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Sortimentsstrategien in Industrie und Handel
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The international review of retail, distribution and consumer research
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Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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ECONIS (ZBW)
10
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date (oldest first)
1
Discovering online shopping preference structures in large and frequently changing store assortments
Kim, Min
;
Zhang, Jie
- In:
Journal of marketing research
60
(
2023
)
4
,
pp. 665-686
Persistent link: https://www.econbiz.de/10014322174
Saved in:
2
The impact of a complement-based assortment organization on purchases
Sarantopoulos, Panagiotis
;
Theotokis, Aristeidis
; …
- In:
Journal of marketing research
56
(
2019
)
3
,
pp. 459-478
Persistent link: https://www.econbiz.de/10012177566
Saved in:
3
The perils of category management : the effect of product assortment on multicategory purchase incidence
Hong, Sungtak
;
Misra, Kanishka
;
Vilcassim, Naufel
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 34-52
Persistent link: https://www.econbiz.de/10011591173
Saved in:
4
Measuring changes in preferences and perception due to the entry of a new brand with choice data
Hildebrandt, Lutz
;
Kalweit, Lea
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
1
,
pp. 57-63
Persistent link: https://www.econbiz.de/10010513927
Saved in:
5
The importance of assortment, pricing, and retail site location for competition in food retailing : results from marketing research
Toporowski, Waldemar
;
Lademann, Rainer
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 131-140
Persistent link: https://www.econbiz.de/10010385219
Saved in:
6
Zur Stabilität des Kompromiss-Effekts in Wiederholungsmessungen : eine empirische Studie auf Basis verbesserter experimenteller Designs
Müller, Holger
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
3
,
pp. 185-196
Persistent link: https://www.econbiz.de/10009792235
Saved in:
7
The influence of disorganized shelf displays and limited product quantity on consumer purchase
Castro, Iana A.
;
Morales, Andrea C.
;
Nowlis, Stephen M.
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 118-133
Persistent link: https://www.econbiz.de/10009782060
Saved in:
8
Reducing assortments without losing business : key lessons for retailers and manufacturers
Sloot, Laurens M.
;
Verhoef, Peter C.
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
2
,
pp. 26-33
Persistent link: https://www.econbiz.de/10009419844
Saved in:
9
When more is less and less is more : the psychology of managing product assortments
Chernev, Alexander
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 8-15
Persistent link: https://www.econbiz.de/10009007737
Saved in:
10
Kundengerechte Sortimentsgliederungen am Point of Sale : Ansätze zur Erhebung kognitiver Strukturen als Richtgrößen für Warenplatzierung und Category Management
Zielke, Stephan
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
2
,
pp. 100-116
Persistent link: https://www.econbiz.de/10001635677
Saved in:
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