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~isPartOf:"Global advertising practice in a borderless world"
~type_genre:"Aufsatz im Buch"
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Global advertising practice in a borderless world
A master class in brand planning : the timeless works of Stephen King
14
Women in PR history
9
Advertising in developing and emerging countries : the economic, political and social context
8
The advertising handbook
8
The Routledge companion to advertising and promotional culture
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Handbuch der Marktforschung
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Europäische Hochschulschriften / 5
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The Sage handbook of advertising
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Breaking new ground in theory and practice
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Event-Marketing : Trends und Entwicklungen
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Gabler Edition Wissenschaft
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Handbook of social media management : value chain and business models in changing media markets
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Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
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Schriften zu Marketing und Management
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The Routledge companion to marketing and feminism
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The advertising and consumer culture reader
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The global market : developing a strategy to manage across borders
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Theoretical and empirical perspectives in critical marketing studies
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Trademarks, brands, and competitiveness
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2006 Business & Economics Society International Conference ; Vol. 1
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Advancing research on projects and temporary organizations
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Advertising in a multimedia age
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Advertising, promotion, and new media
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Aktuelle Strategien von Medienunternehmen : Ergebnisse der Ravensburger Mediengespräche
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
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Best practices in talent management : how the world's leading corporations manage, develop, and retain top talent
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Consumer culture in Latin America
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Consumerism and the co-operative movement in modern British history : taking stock
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Corporate creativity : developing an innovative organization
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Creative urban milieus : historical perspectives on culture, economy, and the city
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
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ECONIS (ZBW)
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1
Globalisation of advertising : an overview of trends and issues
Sinclair, John
- In:
Global advertising practice in a borderless world
,
(pp. 12-21)
.
2017
Persistent link: https://www.econbiz.de/10011668009
Saved in:
2
Globalisation, branding and advertising's stakeholders
Brennan, Linda
;
Crawford, Robert
- In:
Global advertising practice in a borderless world
,
(pp. 22-41)
.
2017
Persistent link: https://www.econbiz.de/10011668012
Saved in:
3
American advertising and the politics of consumption
Grow, Jean M.
- In:
Global advertising practice in a borderless world
,
(pp. 59-72)
.
2017
Persistent link: https://www.econbiz.de/10011668015
Saved in:
4
Latin America and its influence on global creative advertising
Torras, Marta Mensa
- In:
Global advertising practice in a borderless world
,
(pp. 73-86)
.
2017
Persistent link: https://www.econbiz.de/10011668016
Saved in:
5
Not an island : the symbiotic connection of the UK and global advertising industry
Hook, Matthew
- In:
Global advertising practice in a borderless world
,
(pp. 87-98)
.
2017
Persistent link: https://www.econbiz.de/10011668017
Saved in:
6
Advertising in Western Europe : the influence of digital media and sustainability
Arroyo-Almaraz, Isidoro
;
Mamic, Lilia Ivana
- In:
Global advertising practice in a borderless world
,
(pp. 99-113)
.
2017
Persistent link: https://www.econbiz.de/10011668019
Saved in:
7
Advertising market in Central and Eastern Europe : case study of advertising market in Poland
Domański, Tomasz
- In:
Global advertising practice in a borderless world
,
(pp. 114-126)
.
2017
Persistent link: https://www.econbiz.de/10011668020
Saved in:
8
Advertising cultures and global influences in sub-Saharan Africa : Nigerian, South African and Kenyan models
Olatunji, Rotimi Williams
- In:
Global advertising practice in a borderless world
,
(pp. 127-143)
.
2017
Persistent link: https://www.econbiz.de/10011668021
Saved in:
9
Advertising in the Middle East and Western Asia : advertising culture and global influences
Jazani, Reza Semnani
- In:
Global advertising practice in a borderless world
,
(pp. 144-157)
.
2017
Persistent link: https://www.econbiz.de/10011668022
Saved in:
10
Indian advertising in the context of globalisation
Sreekumar, Hari
;
Varman, Rohit
- In:
Global advertising practice in a borderless world
,
(pp. 158-170)
.
2017
Persistent link: https://www.econbiz.de/10011668023
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