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~isPartOf:"Global business review"
~isPartOf:"International journal of economic perspectives : IJEP"
~isPartOf:"International journal of green economics"
~type_genre:"Article in journal"
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Search: subject_exact:"Green marketing"
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Green marketing
15
Öko-Marketing
15
Consumer behaviour
10
Konsumentenverhalten
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Sustainable product
10
Öko-Produkt
10
Environmental consciousness
9
Environmental management
9
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green marketing
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green products
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Eidi, Fatemeh
3
Ahmadzadeh, Mitra
2
Kagopour, Melika
2
Agrawal, Rajat
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Aqmala, Diana
1
Batu, Kardison Lumban
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1
Gautam, Aditya
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Kazmi, A. A.
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1
Khandelwal, Utkal
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Kumar, Harish
1
Kumar, Rakesh
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Kumar, Rupesh
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Kumar, Vinod
1
Kusumawardhani, Amie
1
Mashayekh, Mohammad Reza
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Nath, Vishnu
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Negi, Naveen
1
Rahman, Zillur
1
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Global business review
International journal of economic perspectives : IJEP
International journal of green economics
Journal of business research : JBR
27
Business strategy and the environment
22
Journal of advertising : official publication of the American Academy of Advertising
16
Cogent business & management
14
International journal of hospitality management
14
Journal of marketing communications
14
Journal of retailing and consumer services
14
Marketing intelligence & planning
14
International journal of contemporary hospitality management
12
International journal of consumer studies
10
Journal of strategic marketing
10
Journal of business ethics : JOBE
9
Amfiteatru economic : an economic and business research periodical
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of international consumer marketing
8
Asia Pacific journal of marketing and logistics
7
International journal of advertising : the review of marketing communications
7
International journal of green economics : IJGE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Journal of promotion management : JPM
7
Journal of travel and tourism marketing
7
The journal of business & industrial marketing
7
Asia-Pacific journal of business administration
6
Corporate social responsibility and environmental management
6
International journal of production economics
6
Journal of Islamic marketing
6
Journal of global marketing
6
European research studies
5
Journal of advertising research
5
Journal of hospitality marketing & management
5
Journal of marketing
5
Journal of the Academy of Marketing Science
5
Psychology & marketing
5
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
4
European journal of marketing : EJM
4
International journal of advertising : the quarterly review of marketing communications
4
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ECONIS (ZBW)
15
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10
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15
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date (oldest first)
1
Green advertising : examining the role of celebrity's credibility using sem approach
Kumar, Rakesh
;
Tripathi, Vibhuti
- In:
Global business review
23
(
2022
)
2
,
pp. 440-459
Persistent link: https://www.econbiz.de/10013256847
Saved in:
2
Assessing the spending tendency of consumers on green products : an Indian perspective
Singh, Trilok Pratap
;
Khandelwal, Utkal
;
Yadav, …
- In:
International journal of green economics
13
(
2019
)
3/4
,
pp. 218-234
Persistent link: https://www.econbiz.de/10012256918
Saved in:
3
Studying the effects of competitive intelligence on green marketing management
Hasanpoor, Sahar
;
Mashayekh, Mohammad Reza
- In:
International journal of economic perspectives : IJEP
11
(
2017
)
1
,
pp. 866-871
Persistent link: https://www.econbiz.de/10011764069
Saved in:
4
Green values and buying behaviour of consumers in Saudi Arabia : an empirical study
Rehman, Anis Ur
- In:
International journal of green economics
11
(
2017
)
2
,
pp. 154-164
Persistent link: https://www.econbiz.de/10011905141
Saved in:
5
Consumers' attitude and purchase intention towards "green" products : a study of selected FMCGs
Walia, Sargam Bahl
;
Kumar, Harish
;
Negi, Naveen
- In:
International journal of green economics
13
(
2019
)
3/4
,
pp. 202-217
Persistent link: https://www.econbiz.de/10012256913
Saved in:
6
Modelling consumers' environmental responsibility and understanding of eco-labels : a conceptual framework for empirical research in Malaysia
Khan Md. Raziuddin Taufique
;
Chamhuri Siwar
;
Talib, …
- In:
International journal of green economics
8
(
2014
)
3/4
,
pp. 199-225
Persistent link: https://www.econbiz.de/10011346385
Saved in:
7
Antecedents of green market performance : a case from Southeast Asian market
Aqmala, Diana
;
Batu, Kardison Lumban
;
Kusumawardhani, Amie
- In:
International journal of green economics
12
(
2018
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10011905601
Saved in:
8
Sustainability marketing strategy : an analysis of recent literature
Kumar, Vinod
;
Rahman, Zillur
;
Kazmi, A. A.
- In:
Global business review
14
(
2013
)
4
,
pp. 601-625
Persistent link: https://www.econbiz.de/10010258597
Saved in:
9
Effective factors on consumers' decision to buy green products
Eidi, Fatemeh
;
Shahbazi, Arvin Sedigh
- In:
International journal of economic perspectives : IJEP
11
(
2017
)
1
,
pp. 795-807
Persistent link: https://www.econbiz.de/10011763517
Saved in:
10
Studying the effects of environmental commitments on green marketing strategies
Ahmadzadeh, Mitra
;
Eidi, Fatemeh
;
Kagopour, Melika
- In:
International journal of economic perspectives : IJEP
11
(
2017
)
1
,
pp. 816-823
Persistent link: https://www.econbiz.de/10011764056
Saved in:
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