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~isPartOf:"Global business review"
~isPartOf:"Journal of international trade & commerce"
~isPartOf:"Journal of marketing communications"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Emotion"
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Konsumentenverhalten
Kundenzufriedenheit
Emotion
50
Consumer behaviour
37
Advertising effects
20
Werbewirkung
20
Advertising
15
Werbung
15
Brand image
12
Markenimage
12
Brand management
10
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10
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10
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8
Beziehungsmarketing
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7
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5
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5
Marketingmanagement
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4
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4
Internet marketing
4
Online-Marketing
4
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3
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South Korea
3
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brand loyalty
3
emotional appeal
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emotions
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purchase intention
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39
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Sar, Sela
2
Sofi, Shakeel Ahmad
2
Agarwal, Sonali
1
Akbari, Mahsa
1
Amirkhizi, Parisa Jourabchi
1
Anzabi, Naeimeh
1
Atulkar, Sunil
1
Bae, Mikyeung
1
Bapat, Dhananjay
1
Bayarassou, Oula
1
Bayraktaroğlu, Gül
1
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1
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1
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1
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1
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1
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1
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1
Dodd, Sara L. Sullivan
1
Dodoo, Naa Amponsah
1
Dogra, Pallavi
1
Dorsch, Michael J.
1
Drennan, Judy
1
El-Deredy, Wael
1
Fazal-e-Hasan, Syed
1
Ghrib, Hela
1
Goswami, Sinmoy
1
Ham, Jeong-Min
1
Harajli, Dunia
1
Hur, Songyee
1
Inocencio, Ma. Josephine E.
1
Jeong, Gap Yeon
1
Ju, Ilyoung
1
Jun, Jong Woo
1
Kapoor, Deepa
1
Kashi, Alireza Nalchi
1
Kaushal, Arun
1
Kelly, Louise
1
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1
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1
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Global business review
Journal of international trade & commerce
Journal of marketing communications
Journal of business research : JBR
167
Journal of retailing and consumer services
128
International journal of hospitality management
95
Psychology & marketing
59
Journal of consumer research : JCR ; an interdisciplinary bimonthly
52
Tourism management : research, policies, practice
45
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
43
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
39
Journal of hospitality marketing & management
38
The journal of services marketing
38
The journal of brand management : an international journal
37
European journal of marketing : EJM
33
The journal of product & brand management
33
The service industries journal
32
International journal of consumer studies
31
International journal of contemporary hospitality management
29
Journal of marketing research : JMR
27
Marketing letters : a journal of research in marketing
26
Tourism management perspectives : TMP
25
European journal of marketing
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Journal of consumer behaviour : an international research review
22
Journal of marketing management : MM
22
International journal of advertising : the review of marketing communications
21
Journal of business ethics : JOBE
19
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
19
Asia Pacific journal of marketing and logistics
18
Journal of promotion management : innovations in planning and applied research
18
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of service research : JSR
17
Journal of behavioral decision making
16
Journal of the Academy of Marketing Science
16
Marketing intelligence & planning
16
The international review of retail, distribution and consumer research
16
The journal of consumer marketing
16
Journal of consumer research : JCR ; an interdisciplinary journal
15
Journal of economic psychology : research in economic psychology and behavioral economics
15
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ECONIS (ZBW)
39
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1
The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
Saved in:
2
The impact of digital marketing and promotional strategies on attitude and purchase intention towards financial products and service : a case of emerging economy
Dogra, Pallavi
;
Kaushal, Arun
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 403-430
Persistent link: https://www.econbiz.de/10014294884
Saved in:
3
Emotional effects of product form in individualist and collectivist cultures
Amirkhizi, Parisa Jourabchi
;
Pourtalebi, Shahab
; …
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 476-490
Persistent link: https://www.econbiz.de/10014321981
Saved in:
4
Marketing mobile payment to baby boomers during COVID-19 pandemic : the role of emotional appeal, advertising creativity and perceived value
Wisker, Zazli Lily
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 535-557
Persistent link: https://www.econbiz.de/10014454794
Saved in:
5
Influence of emotional marketing on consumer behavior towards food and beverage brands during the COVID-19 pandemic : a study from Lebanon
Saada, Rana Bou
;
Bou-Hamad, Imad
;
Harajli, Dunia
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 822-839
Persistent link: https://www.econbiz.de/10014529107
Saved in:
6
Deep learning-based sentiment analysis : establishing customer dimension as the lifeblood of business management
Agarwal, Sonali
- In:
Global business review
23
(
2022
)
1
,
pp. 119-136
Persistent link: https://www.econbiz.de/10012822096
Saved in:
7
Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour
Khan Md. Raziuddin Taufique
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10013371015
Saved in:
8
Brand pride in consumer-brand relationships : towards a conceptual framework
Nandy, Subarna
;
Sondhi, Neena
- In:
Global business review
23
(
2022
)
5
,
pp. 1098-1117
Persistent link: https://www.econbiz.de/10013387269
Saved in:
9
Feel, think, avoid : testing a new model of advertising avoidance
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
; …
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012515867
Saved in:
10
Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
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