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~isPartOf:"Global business review"
~isPartOf:"Journal of internet commerce"
~isPartOf:"The journal of product & brand management"
~subject:"Brand management"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Search: subject_exact:"Virtuelle Community"
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Brand management
Markenartikel
Social Web
162
Social web
162
Consumer behaviour
113
Konsumentenverhalten
113
Internet marketing
94
Online-Marketing
94
Markenführung
77
Beziehungsmarketing
53
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53
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52
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Wallace, Elaine
3
Aslam, Wajeeha
2
Farhat, Kashif
2
Guzman, Francisco
2
Kennedy, Eric
2
Mokhtar, Sany Sanuri Mohd
2
Parks-Yancy, Rochelle
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Stavros, Constantino
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Al-Khalaf, Eiman
1
Amelia, Maria Veronica
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1
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1
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1
Bhattacharya, Subhajit
1
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1
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1
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Global business review
Journal of internet commerce
The journal of product & brand management
Journal of business research : JBR
102
The journal of brand management : an international journal
63
Journal of retailing and consumer services
53
International journal of internet marketing and advertising : IJIMA
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing communications
21
Journal of marketing management : MM
20
Business horizons
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International journal of advertising : the review of marketing communications
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Tourism management : research, policies, practice
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Marketing intelligence & planning
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Journal of marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Cogent business & management
13
Journal of fashion marketing and management
13
Psychology & marketing
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Asia Pacific journal of marketing and logistics
12
Journal of strategic marketing
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
European Sport management quarterly : ESMQ
10
International journal of advertising : the quarterly review of marketing communications
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Marketing theory
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of advertising research
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Journal of the Academy of Marketing Science
9
European journal of marketing
8
European journal of marketing : EJM
8
International journal of contemporary hospitality management
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ECONIS (ZBW)
77
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1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
3
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
4
Brand community motives and engagement : the impact of gender
Haverila, Matti
;
McLaughlin, Caitlin
;
Haverila, Kai
; …
- In:
Journal of internet commerce
23
(
2024
)
1
,
pp. 90-120
Persistent link: https://www.econbiz.de/10014447661
Saved in:
5
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
6
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
7
Brands talking on events? : brand personification in real-time marketing tweets to drive consumer engagement
Harrison, Ebenezer Nana Banyin
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1319-1337
Persistent link: https://www.econbiz.de/10014485569
Saved in:
8
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
9
The impact of employees' social media advocacy on attitudes toward the brand : the mediating role of parasocial relationships
Venciūtė, Dominyka
;
Karalius, Lukas
;
Reardon, James
; …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10014485577
Saved in:
10
Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism
Yang, Shuang
;
Tang, Jiarong
;
Cai, Jian
;
Guo, Gongxing
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 393-405
Persistent link: https://www.econbiz.de/10014229053
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