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~isPartOf:"Global business review"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Sportmarketing"
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Sportmarketing
Celebrity endorsement
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Celebrity-Werbung
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Advertising effects
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Consumer behaviour
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Brand image
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Global business review
Young consumers : insight and ideas for responsible marketers
International journal of sport management and marketing : IJSMM
5
International journal of sports marketing & sponsorship
4
Journal of sport management : the official journal of the North American Society of Sport Management
2
Organizations and markets in emerging economies
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European Sport management quarterly : ESMQ
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Fontys Venlo - publication of applied sciences
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Innovation: organization & management : IOM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of retail & distribution management
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Journal of business & economics research
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Journal of consumer behaviour : an international research review
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Journal of economics and finance
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Journal of marketing communications
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Managing sport business : an introduction
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Market : review for marketing theory and practice
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Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
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Sport management review
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Sport, Business and Management : an international journal ; SBM
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Sportkommunikation
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Taylor's business review / Taylor's Business School, Taylor's University Sdn Bhd : TBR ; a contemporary business journal
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A new scale to capture the multidimensionality of celebrity image
Mann, Bikram Jit Singh
;
Parmar, Yadvinder
;
Kaur Ghuman, …
- In:
Global business review
24
(
2023
)
6
,
pp. 1251-1275
Persistent link: https://www.econbiz.de/10014432918
Saved in:
2
Does message content matter in negative publicity? : a study with young athletes emulating pros
Özdinç, Yalim
;
Özdinç, Özlem
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 332-347
Persistent link: https://www.econbiz.de/10011443566
Saved in:
3
Idolizing sport celebrities : a gateway to psychopathology?
Hyman, Michael R.
;
Sierra, Jeremy J.
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
3
,
pp. 226-238
Persistent link: https://www.econbiz.de/10008664587
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